The Triangle Power Strategy in Maximizing Small Medium Enterprises to Accelerate ASEAN Economic Community 2015
word, only product with the best quality will get the highest profit. Thus, each country should be ready to face any possibilities, for example the domination of certain product by a country. This is conversely a good way to learn about global economy competition for all members of ASEAN considering their low economy development when comparing with the other countries with vast number of products, such as China and India. This condition apparently seems contradiction with coin as an analogy. There are only two possibilities. It can be profit or conversely loss. The difference is on how each country maximizes the source it has. Moreover, the deadline of AEC application is made earlier than before; no longer in 2020, it is in 2015. This is decided because all countries believe that the application of AEC must be accelerated because it has numerous advantages for all members so that the sooner AEC applied the better economic development will be. In conclusion, by the time AEC applies, all country must be nationally stable in term of economy development in order to avoid economy development gap because all aspects, such as flow of services, professionals, investment, capital, skilled labor will be freer. There is little or even no problem with developed countries, but the problem is on the countries with low rate of economy development.
Therefore, it can be concluded that the number of enterprises determines the economy development because there must be competition among enterprises so that each countries get used to compete countries with greater influence. Besides, enterprises can potentially attract either domestic or foreign investors so that a country can make profit as much as possible. Thus, enterprises should be higher both in term of quality and quantity. The reluctance of some ASEAN members to create huge number of enterprises causes vast amount of loss. Even though some members have obtained promising position in world business, for instance Thailand (12) , but there are more countries remain in low position, for example Brunei Darussalam (96) and Indonesia (122) from 185 countries (Doing Business 2010, International Finance Corporation, World Bank). Indeed, empowering small-medium enterprises involves in strategic target declared in AEC Blueprint.
From those reasons above, it is clear that enterprises will much help a country to establish stable economy because if a country wants to involve in global economy, it must possess national economic stability. Now, the question is that how to stimulate enterprises, small-medium enterprises in particular, to start activating the economy programs. Actually, the governments of ASEAN members which has unstable economy have well-concept plan to grow small-medium enterprises and support it in term of fund regarding it is one of the ways to reach equitable economy development. The other problem is that how to realize this well-concept plan. It cannot be simply solved. It requires long processes, yet it is possible. The writers analyze that the government has not empowered the university yet to maximize the students to be entrepreneurs. We really know that students as intellectual groups of persons are potential to be empowered. Moreover, we believe in the “Triangle Power Strategy”; the power of university, the power of students and the power of society. Those powers will be integrated in one branch in order to create an effective small medium enterprise.
The writers propose some mechanisms in the frame of the “Three Power Strategy” as follow:
Even though financial support does not work well, there is another alternative to deal with this phenomenon; by involving the other institution other than Economic Minister, Trade Minister, and so forth, that is education minister. It at glance does not show mutual relationship with maximizing small-medium enterprises. However, this condition forces a country to enhance the quality of human resource so that it will be ready by the time of AEC implementation. Human resource can be improved through education system as what developed countries have proven. For example, if a country wants to improve human resource quality in term of nationalization, it will involve the hope through education minister in form of curriculum, specifically into subject. In this case, the hope of a country to enhance human resource can be realized through the specification of economy goal itself, for instance entrepreneurship. Inserting entrepreneurship is the most practical step and university is the closest institution that can run it. Further, the university students can widely exemplify the practice of small-medium enterprises to the society.
learning from the experience of some countries, and all students are actually potential to independently establish enterprise. Further, cooperating with fund minister and trade minister, education minister makes policy to apply entrepreneurship as compulsory subject in university level.
2. University empowers its students by providing entrepreneurship program Because the government has decided to involve entrepreneurship as subject, it must be followed up. Government cooperating with fund minister and trade minister can supply capital and non capital support (workshop, training, and seminary). Here, what students obtain from entrepreneurship subject then takes into the reality so that it will be meaningful learning. For example in Indonesia, in the University of Mataram in which the writers study, cooperates with a non-governmental bank in term of capital. Students may establish any kind of small-medium enterprises by proposing an enterprise proposal. This program called GEMA (Gerakan Mahasiswa Wirausaha) or students entrepreneurship movement. The selected enterprise proposal will be funded. This program stimulates students to starts establishing enterprise. In fact, Mataram University grows more than one hundred entrepreneurs every year through GEMA. The step is not stagnant until the student’s environment. The chosen students in GEMA program will implement those enterprise proposals to the society. This is the summit of this program when the society takes part as the subject of enterprise through the students as a mediator. We cannot imagine what will happen if one university can create more than one hundred entrepreneurs, so how many university are there in Indonesia? In addition, we believe the “Three Powers Strategy” is the simplest strategy that government can realize to face AEC 2015.
3. Study comparative
success country of SMEs and altogether can be recommendation for other countries. For example, students from CMLV can easily share their own mechanism of enterprises so that they know in what way they are lack.
4. Specify the entrepreneurship sector to the priority
In AEC Blueprint, there are twelve priority sectors. The current condition is that these sectors are being held by industries and companies if single market and production base are applied if the steps above run properly, it can be proceeded into the specification of sectors that will receive supply of capital. If this step is directly practiced, the single market and production base will naturally grow. 5. Evaluation
It is effective to narrow down development gap. It will create competitive region, and lead to global economy. This is the last step of small-medium enterprises empowering mechanisms in which students can make a conference by using the conference provided by AEC, that is ASEAN Communication Plan. All members of ASEAN through the ASEAN Communication plan can make such kind of cooperation and arrangement of mechanism which are represented by university students so that within four years economy development gap can be narrowed.
References
ASEAN Economic Community Blueprint. (2007) ASEAN 13th Summit. Singapore
Departemen Perdagangan Republik Indonesia. Menuju ASEAN Economic Community 2015
Hunton & William. (2008). Introduction to the ASEAN Community. Singapore : International Law Office
Y, Agus. (2011, June 20). Pola Pencangkokan Usaha Perkecil Kegagalan Wirausaha. Pkesinteraktif. Retrieved from
