1
DRAF TEKS UCAPAN NAIB CANSELOR UTeM, YBHG PROFESOR
DATUK DR. AHMAD YUSOFF BIN HASSAN
PADA MAJLIS PERASMIAN INTERNATIONAL CONFERENCE ON
COMMUNICATION DYNAMICS (
ICCD 2010
)
PADA 5 APRIL 2010
Yang berbahagia Dato’ Prof. Dr. Mohd Nor bin Husain
Timbalan Naib Canselor (Akademik) UTeM
Yang berbahagia Prof. Dr. Mohamad Kadim bin Suaidi
Timbalan Naib Canselor (Penyelidikan dan Inovasi) UTeM
Yang dihormati Engr. Prof. Dr. Marizan bin Sulaiman
Dekan Hal Ehwal Pelajar dan Alumni
Yang Berbahagia Prof. Dr. Hj Mohd Taib bin Hj Mohd Dora
Dekan PBPI merangkap Pengerusi ICCD 2010
Yang dihormati Dr Hazmilah Hasan
Pengarah Penerbit Universiti merangkap Pengarah ICCD 2010
Yang dialu-alukan dekan-dekan, wakil-wakil fakulti, semua pembentang kertas kerja
dan peserta persidangan.
Seterusnya kepada tuan-tuan dan puan-puan serta sidang hadirin yang saya hormati
sekalian.
Assalamualaikum warrahmatullahi wabarakatuh dan salam sejahtera.
Terlebih dahulu bersyukur kita ke hadrat Allah SWT kerana telah diberi kesempatan
untuk bersama-sama menghadiri persidangan ICCD 2010 yang julung-julung kali
2 penganjur kerana kesudian mengundang saya bagi merasmikan ICCD 2010 pada
kali ini.
Sidang hadirin sekalian.
Oleh kerana persidangan ini bertaraf antarabangsa dan membabitkan beberapa
peserta luar negara, izinkan saya untuk menyampaikan sepatah dua kata di dalam
bahasa Inggeris.
My respectable officials, distinguished guests and participants, ladies and
gentlemen,
It is a great pleasure for me to welcome you today to the first International
Conference of Communication Dynamics 2010 (ICCD 2010) – the first of its kind to be organized by Language and Human Development Centre, UTeM. Under various
levels officials’ concerns and support, and through a preparation for about a year,
this conference now is at last inaugurated.
It is important to note that a unique theme for this conference is:
“Differences in Communication: Embrace through Disclosure”. This conference
offers the academicians, corporate managers and other stakeholders a platform to
foreground the role of communication in nation building and advancement of new
knowledge and the opening up of the frontiers that impact the world.
Today to an even larger extent than in the past centuries, communication frequently
takes place between individuals and institutions representing different national and
cultural backgrounds. This has resulted in a vast body of theoretical discussions on
the relation between language, culture and discourse as well as in the emergence of
empirical research on communication differences.
This International Conference on Communciation Dynamics 2010 will be presenting
and discussing multiple approaches to communication differences within Malaysia
and around the globe, involving different cultures and perspectives. The organizer
3 organizations, communication and ethics, communication and teamwork,
communication and leadership, communication and media, communication and
culture, communication and education, communication and environment, etc. I am
confident this conference will allow the presenters here today to examine issues of
mutual and current interest, as well as exchange views related to the conference sub
themes. This is especially important because I believe that every one of the
presenters here play a pivotal role in drawing the very character and reputation of
the communication differences and embrace them through disclosure.
I also welcome contributions on the role of different conventions of communication
and speech in encounters between members of different cultures, as well as on the
effects of power relations upon the forms of intercultural discourse. Social change,
international political campaigning, linguistic minorities, intercultural pedagogy,
advertising, management, corporate internal communication, international
diplomacy, internal communication and public media discourse are all within the
range of subjects which we expect to be dealt with at the conference. Contributions
from empirical studies, as well as proposals related to the acquisition and teaching of
cross-cultural competence are most welcome.
Among the objectives of this conference are to become a platform or medium for
academicians, policy makers, leaders, and people from the NGOs, media and
industries to share and exchange ideas and experiences on communication
dynamics; to share knowledge in understanding and identifying issues related to
communication in the development of individual excellence and national progress via
research, consultation and academic writing; and to enhance international
cooperation, especially among institutions of higher education and the media, for
organizing seminars and the sharing of knowledge relevant to contemporary needs
Therefore, in order to meet these objectives, the organizer also invites contributions
from related disciplines such as policy makers, international relations, public
administration, etc. to focus on whether communication is for gaining information,
intensifying a relationship, helping each other, persuading others or just taking
pleasure in one another’s company. It is imperative for communication in industries
4 business transactions, be it in the area of supply chain, product design process or
industrial judgment. The dynamics of communication generates from an individual
through the aspects of perception, personality, academia and experience in
engaging a social relationship.
Sidang hadirin yang dihormati sekalian,
Dewasa ini, kita melihat peranan ilmu dan maklumat menjadi sumber kuasa dalam
hampir semua hal. Bangsa yang menguasai ilmu dan maklumat akan lebih
mendahului bangsa yang lain. Malah, dalam banyak hal, negara yang menguasai
ilmu dan maklumat juga akan mampu menguasai atau mempengaruhi negara lain,
baik dalam bidang ekonomi, pertahanan,mahupun dalam bidang budaya dan cara
hidup masyarakat.
Sehubungan dengan itu, saya beranggapan penyebaran ilmu dan maklumat kepada
masyarakat perlu menjadi agenda yang utama. Penguasaan ilmu dan maklumat
inilah yang akan menentukan `survival' sesuatu bangsa. Pada hemat saya, UTeM
sebagai sebuah institusi pengajian tinggi, boleh memainkan peranan penting dalam
mewujudkan budaya ilmu di kalangan rakyat negara ini, melalui penghasilan dan
penyebaran bahan-bahan ilmiah di kalangan masyarakat.
Di samping itu, kepentingan bidang penyelidikan dan pembangunan (R&D) juga
dilihat semakin meningkat. Sesungguhnya, R&D dapat menambahkan daya saing
sesebuah negara dan syarikat serta mampu pula meninggikan reputasi sesebuah
universiti. Dengan adanya aktiviti R&D yang terencana dan bermutu tinggi di
universiti, kualiti dan penjenamaan pusat pengajian tinggi akan turut meningkat,
sekali gus membolehkan kita bersaing dengan universiti di negara-negara lain.
Justeru, kita mengharapkan lebih banyak program inovatif ke arah memantapkan
lagi perkembangan R&D seperti peningkatan jumlah staf akademik yang
berkelayakan PhD, mempergiatkan aktiviti penyelidikan fundamental,
5 Akhir sekali saya menaruh harapan semoga persidangan ICCD 2010 ini akan
digunakan sepenuhnya oleh semua pihak, khususnya pembentang kertas kerja dan
peserta yang hadir. Segala dapatan kajian, idea dan pendapat yang dibentangkan,
hendaklah digabung dan diadun bagi menghasilkan resolusi yang bermutu. Saya
yakin dengan kerjasama semua pihak yang terlibat, sama ada secara langsung
mahupun tidak langsung, matlamat ini boleh dicapai, sekali gus mampu meletakkan
nama UTeM sebaris dengan universiti-universiti tersohor di mata dunia.
Dengan harapan ini, dan dengan kalimah suci Bismillahirrahmanirahim, saya
dengan sukacitanya merasmikan International Conference on Communication
Dynamics 2010 pada hari ini.
Sekian, terima kasih.
