BSE – 3.7/4.7.1-4.7.2/2/8 2017
1.
Identity
a. Nama Mata Pelajaran : BAHASA & SASTRA INGGRIS
b. Semester : 2
c. Kompetensi Dasar :
d. Materi Pokok : Iklan (advertisement) e. Alokasi Waktu : 6 JP
f. Tujuan Pembelajaran :
It’s time to sell
Setelah belajar UKB ini, kalian bisa
apa??
3.7 Membedakan fungsi sosial, struktur teks, dan unsur kebahasaan beberapa teks khusus dalam bentuk iklan dengan memberi dan meminta informasi terkait kegiatan (event), sesuai dengan konteks penggunaannya
4.7 Iklan kegiatan (event)
4.7.1 Menangkap makna secara kontekstual terkait fungsi sosial, struktur teks dan unsur kebahasaan teks khusus dalam bentuk iklan kegiatan (event)
4.7.2 Menyusun teks khusus dalam bentuk iklan kegiatan (event), lisan dan tulis, dengan memperhatikan fungsi sosial, struktur teks, dan unsur kebahasaan, secara benar dan sesuai konteks
Dalam pembelajaran ini, kalian akan mempelajari beberapa bentuk iklan. Kalian diharapkan bisa membedakan fungsi sosial, struktur teks, unsur kebahasaan dan informasi yang ada dalam iklan yang kalian baca, kemudian menangkap makna dan menyusun teks khusus dalam bentuk iklan. Kalian juga diharapkan dapat mengakses, memahami, dan menggunakan informasi dengan cerdas, serta dapat mengembangkan keterampilan Abad 21 seperti berpikir kritis, berkomunikasi, berkolaborasi, berkreasi.
g. Materi Pembelajaran Faktual :
Fungsi sosial, struktur teks, unsur kebahasaan, dan informasi yang ada dalam iklan (advertisement)
Konseptual :
Definisi, jenis, dan tujuan iklan (advertisement) Prosedural :
Penggunaan iklan (advertisement) dalam kehidupan sehari-hari
2.
Mind Map
3.
Learning Activity
BAGAIMANA CARA BELAJAR dengan UKB ini?1) Read and learn the materials about advertisement from different sources
2) Complete all the tasks in this “UKB”
3) You can work individually or with your friend(s), and if you have finished with all the tasks, you may take the formative test and continue to the next “UKB.” Materi tersebut dapat kalian baca antara lain pada Buku Teks Pelajaran tentang iklan (advertisement), yaitu Theresia Sudarwati.2013.Path way to english 1.Jakarta: Penerbit Erlangga, dan sumber lain yang terkait
dengan materi iklan kegiatan (event advertisement).
DEFINITION
EVENT
ADVERTISEMENT
SOSIAL FUNCTION
STRUCTURE
LANGUAGE FEATURE
CHARACTERISTICS
KINDS
PURPOSE
BSE – 3.7/4.7.1-4.7.2/2/8 2017
a. Brain Storming
Before learning the material, observe the picture below and answer the questions.
Observe the picture and answer the following questions.
Have you ever been to any comedy show? How do you usually get the information about the show?
If you see the flier entitled “Comedy Night,” what information that you will see?
Do you need to get a ticket into the show?
WHAT’S
NEXT?
In order to understand the material, first you learn these words
Read and learn some words that are used in this section.
WORD DEFINITION
Advertisement A piece of writing that tries to persuade people to buy a product or service, or a piece of text that tells people about a job, etc
Persuasive able to cause people to do or believe something Eye catching Attractive
Job vacancy Job that is available for someone new to do
To check your understanding on the words, fill in the blanks with the most appropriate words you have just learnt.
1. We weren't shown any … evidence that he had committed the crime. 2. I applied for the position as soon as I read … on the newspaper yesterday. 3. Before deciding to buy this product, I have already well-informed by its ….
After answering the questions above, learn some vocabularies related to the topic.
TASK 1
b.
Main Activity
Observe these two pictures and match them with the words available under the pictures. t suitable product being advertised.
Read and understand the different kinds of advertisement below.
Movie Comedy performance Beauty mask Beauty cream
Finish?
Now, you understand well what products are being advertised by the two pictures above.
Next, read and understand the different kinds of advertisement below.
BSE – 3.7/4.7.1-4.7.2/2/8 2017
Answer the following questions.
Are all of those pictures above advertisement? Why?
What do you think the purpose of the writer to write those advertisements? What kinds of advertisements are they?
Do you find the similarity(s) on the pictures above?
If your answer is ‘yes’, answer these questions: how can they be similar? In what way they are similar?
If you find difficulty in answering the questions above, read the guidance below.
In order to help you answer the questions above, read these following guidelines.
1. Read the definition of advertisement. 2. Read the information found on the pictures.
3. Note down important information from each picture. 4. Categorize the information you have collected.
Okay, let’s follow the steps.
1. Advertisement is defined as a piece of writing that tries to persuade people to buy a product or service, or a piece of text that tells people about a job, etc
2. All of those four pictures contain information and try to persuade us (readers) to do something, those are:
• Picture 1: advertisement of toothbrush • Picture 2: advertisement of a concert • Picture 3: job advertisement
• Picture 4: carnival advertisement
1 2
3. The information from each picture is as follow:
Picture Kinds (Title) of
advertisement Detail information (explanation)
1 advertisement of
toothbrush Characteristics of the tootbrush Produser of the tootbrush/ brand Link of the producer/brand 2 advertisement of a
concert The event Time of the event Place of the event
Contact of the committee 3 job advertisement Vacant job
Requirement of the applicants
Contact information of the job announcer 4 carnival
advertisement The event Time of the event Place of the event Targeted audience Contact of the announcer
Aha, I’ve got an idea how to learn ADVERTISEMENT
text Let’s continue!
BSE – 3.7/4.7.1-4.7.2/2/8 2017
Adapted from:
https://www.teachingenglish.org.uk/sites/teacheng/files/Advertisement%20storyboard%20worksheet.pdf
TASK 3
EVALUATION FOR TASK 1 & 2
Check your understanding by answering the following questions.
1. Explain using your own word: what is advertisement?
______________________________________________________________________________________ 2. From the reading as well as the examples of the advertisement provided, explain
the structures of an advertisement.
______________________________________________________________________________________ 3. From the reading as well as the examples of the advertisement provided, identify
the function of writing an advertisement.
______________________________________________________________________________________ 4. From the reading as well as the examples of the advertisement provided, analyze
the tenses used in a written advertisement.
______________________________________________________________________________________ 5. From the reading as well as the examples of the advertisement provided, identify
the different kinds of advertisement.
______________________________________________________________________________________ If you have done with the evaluation for UKB1 task 1&2 above, you may continue to
UKB1 task 3.
Write an advertisement for an event.
Before writing an advertisement, please you answer the questions below. 1. Would you like to conduct a formal event? Why/why not?
________________________________________________________________________________________ 2. Would you like to attend to a formal event? Why/ why not?
________________________________________________________________________________________ 3. If you are assigned to organize a formal event:
a. What kind of formal event you will have? ____________________________________ b. Where and when is it? __________________________________________________________ c. How much is the ticket? ________________________________________________________ d. What is the event for? __________________________________________________________ e. Whom do people have to contact if they want to join the event? ___________ f. Why is the event necessary? ___________________________________________________
What do you understand about advertisement so far? What information do you usually read in advertisements?
BSE – 3.7/4.7.1-4.7.2/2/8 2017
From your answers previously, complete the mind map below.
After completing the mind map, make a draft for your writing. LIST OF INFORMATION FROM THE
MIND MAP _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ _____________________________________________ PLANNED VISUAL/GRAPHIC/PICTURE
After completing the draft, now please write your own advertisement based on the draft.
______(name of the event)____
Setting Ticket
event committee Why is it necessary? Contact information Target of the event
____(where?)___ ____(when?)___ __(Yes)______(how much?)___ ____(No)____ ____(Name?)___ ____(Phone number?)___
Writing Checklist.
After writing an advertisement in Task 3, please observe your work by using this checklist below.
Mention title/type of event.
Mention detail information/ explanation.
Use correct construction of the sentences (present dan/atau future tense). All of the words are spelled correctly (correct spelling).
Use appropriate punctuation (comma, full-stop, etc.) and capitalization. Have neat writing and interesting illustration.
All the squares above must be checked. If there is an empty square, you should revise your advertisement. Then observe it again by using the checklist..
EVALUATION FOR TASK 3
Check your understanding by answering the following questions.
1. How can you advertise an event?
__________________________________________________________________________________________ 2. How can you write an advertisement?
__________________________________________________________________________________________ 3. What kinds of information must be available in an advertisement?
__________________________________________________________________________________________ 4. How can you organize the information in an advertisement?
__________________________________________________________________________________________ 5. Why do people make an advertisement?
__________________________________________________________________________________________ 6. How is the language used in an advertisement?
__________________________________________________________________________________________ 7. Where do you usually find an advertisement?
BSE – 3.7/4.7.1-4.7.2/2/8 2017
c.
Closing
Bagaimana Kalian sekarang?
Setelah kalian belajar bertahap dan berlanjut melalui kegiatan belajar 1, 2, dan 3, berikut diberikan Tabel untuk mengukur diri kalian terhadap materi yang sudah kalian pelajari.Jawablah sejujurnya terkait dengan penguasaan materi pada UKBM ini di Tabel berikut.
Tabel Refleksi Diri Pemahaman Materi
No Pertanyaan Ya Tidak
1. Apakah kalian telah memahami definisi teks iklan (advertisement)?
2. Dapatkah kalianmenjelaskan fungsi sosial, struktur teks, dan unsur kebahasaan dari teks iklan (advertisement)? 3. Dapatkah kalianmenjelaskan macam-macam teks iklan
(advertisement)?
4. Dapatkah kalianmenyusun sendiri teks iklan (advertisement)?
Jika menjawab “TIDAK” pada salah satu pertanyaan di atas, maka pelajarilah kembali materi tersebut dalam sumber belajar yang disarankan di “Materi Pembelajaran” serta sumber lain yang relevan, pelajari ulang kegiatan belajar 1, 2, atau 3 yang sekiranya perlu kalian ulang dengan bimbingan Guru atau teman sejawat. Jangan putus asa untuk mengulang lagi!.Dan apabila Kalian menjawab “YA” pada semua pertanyaan, “you have done a great job!” maka lanjutkan berikut.
Dimana posisimu?
Ukurlah diri Kalian dalam menguasai materi teks iklan (advertisement) dalam rentang
0 – 100, tuliskan ke dalam kotak yang tersedia.
Setelah Kalian menuliskan penguasaanmu terhadap materi teks iklan (advertisement), lanjutkan kegiatan berikut untuk mengevaluasi penguasaan Kalian!.
Ini adalah bagian akhir dari UKBM materi teks iklan (advertisement), mintalah tes formatif kepada Guru Kalian sebelum belajar keUKBM berikutnya.
