Institutional Repository | Satya Wacana Christian University: Alokasi Pendapatan, Conscientiousness, dan Faktor Demografis Terhadap Impulsive Buying

ABSTRACT

This research is aimed at studying the influence between allocation of income,

conscientiousness, income, age, and impulsive buying. The methods used in this

research is quantitative methods by means of spreading questionnaires to teachers

who have been certified in Jepara district as much as 97 respondents. Techniques

used in taking sampling was Purposive Sampling. To analysis the primary data, the

writer use regresion test as a tool. The result of this research shows that

conscientiousness, income, consumption, and saving have significant influence to

impulsive buying behavior of certified teachers in the district of Jepara. While the

investment and age didn’t have significant influence to impulsive buying behavior of

certified teachers in the district of Jepara.

Keywords:

allocation of income (consumption, saving, and investment),

conscientiousness, income, age, and impulsive buying

SARIPATI

Penelitian ini bertujuan untuk mempelajari pengaruh antara alokasi pendapatan,

conscientiousness, pendapatan, usia, dan

impulsive buying. Metode yang digunakan

dalam penelitian ini adalah metode kuanitatif dengan cara menyebarkan kuesioner

kepada guru yang telah bersertifikasi di Kabupaten Jepara sebanyak 97 responden.

Teknik yang digunakan dalam pengambilan sampel adalah

Purposive Sampling.

Untuk menganalisis data primer, penulis menggunakan uji regresi. Hasil penelitian ini

menunjukkan bahwa

conscientiousness, konsumsi, tabungan, dan pendapatan

berpengaruh signifikan terhadap perilaku impulsive buying para guru bersertifikasi di

Kabupaten Jepara. Sedangkan investasi dan usia tidak berpengaruh secara signifikan

terhadap perilaku impulsive buying para guru bersertifikasi di Kabupaten Jepara.