ABSTRAK
Fauzan Nurrachmat, 210110080290. Departement Ilmu Hubungan Masyarakat.Fakultas Ilmu Komunikasi, Universitas Padjadjaran. Penelitian dengan judul Makna Logo Perusahaan CV.Bandung Book Centre.Penelitian ini dibawah bimbingan Dr.Hanny Hafiar, M.Si, sebagai pembimbing utama dan Aang Koswara, S.Sos, M.Si, sebagai pembimbing pendamping. Tujuan penelitian ini adalah untuk mengetahui Simbol – Simbol yang terdapat pada logo baru CV.Bandung Book Centre, Makna simbol – simbol Logo baru CV.Bandung Book Centre dan Konstruksi Corporate Identity sebagai perusahaan berskala nasional.
Penelitian ini bertujuan untuk mengetahui makna logo baru CV.Bandung book Centre sebagai salah satu identitas korporat perusahaan berskala nasional. Metode yang digunakan dalam penelitian ini adalah metode analisis semiotika Charles Sanders Pierce melalui tekhnik pengumpulan data: wawancara,obeservasi, dan studi pustaka. Sumber data dalam penelitian ini adalah Direktur 3 CV.Bandung Book Centre dan Designer logo baru.Pengolahan data dilakukan dengan menggunakan triangulasi data.Pembahasan penelitian menggunakan metode triadik Pierce.
ABSTRACT
Fauzan Nurrachmat, 210110080290, Public Relations Department, Faculty of Communications, University of Padjadjaran. The research with the title Definitions of CV.Bandung Book Centre Brand This research is under guidance of Dr.Hanny Hafiar, M.Si. as the main guidance and Aang Koswara, S.Sos, M.Si. as a companion guidance. The objective in this research is to learn any symbols on CV.Bandung Book Centre new brand , definitions of the symbols of CV.Bandung Book Centre new brand, and Construction of corporate identity as National Scale Company.
This research aims to find out the definitions of CV.Bandung Book Centre as the one of Corporate Identity National Scale Company. The method used in this study is an analysis method of semiotics Charles Sanders Pierce through data collection techniques :interviews, observations, and literature study. Sources of data in this study is 3rd Director of CV.Bandung Book Centre and New brand of Bandung Book Centre designer. Data processing is done by using triangulation data. Discusssion of research methods triadic Pierce.
These results indicate that the new logo CV.Bandung Book Centre ha s become one of the company's identity (corporate identity) Bandung Book Centre. Construction of meaning established by the company according to some consumers from Bandung Book Centre has shown that researchers interview that the company went one step fur ther the look of the new logo that shows the skill and ability of the company is geared up to be a nationwide company.
