67 REFERENSI
Abror, A., Ayuni, S., dan Engriani, Y. 2019. The Influence of Electronic Word of Mouth, Value Co-Creation and Brand Image on Trust. Advances in Economics, Business and Management Research, Vol. 97, pp. 550-561.
Ajzen, I. 1985. From Intentions to Actions: A Theory of Planned Behavior Action Control. Springer, Berlin, pp. 11-39.
Alrwashdeh, M., Emeagwali, O. L., Aljuhmani, H. Y. 2019. The effect of electronic word of mouth communication on purchase intention and brand image: An applicant smartphone brands in North Cyprus. Management Science Letters, Vol. 9, pp. 505-518.
Arndt, J. 1967. Role of product-related conversations in the diffusion of a new product. Journal of Marketing Research (JMR), Vol. 4, No. 3, pp. 291- 295.
Ba, S. dan Pavlou, P.A. 2002. Evidence of the effect of trust building technology in electronic markets: Price premiums and buyer behavior. MIS Quarterly, Vol. 26, No. 3, pp. 243-268.
Baron, R. M., dan Kenny, D. A. 1986. The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, Vol. 51, No. 6, pp. 1173-1182.
Bhat, N. Y. 2020. The influence of Electronic word of mouth (Ewom) on Consumers Purchase Intention: A review and analysis of the existing literature. IOSR Journal of Engineering, Vol. 10, No. 6, pp. 27-36.
Chu, S.C., dan Kim, Y. 2011. Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites. International Journal of Advertising, Vol. 30, No. 1, pp. 47-75.
Durianto, D. 2013. Strategi Menaklukan Pasar Melalui Riset Ekuitas dan Perilaku Merek. Jakarta: PT Gramedia Pustaka Utama.
Durianto, D., Sugiarto, Anton, dan S, Hendrawan. 2003. Invasi Pasar Dengan Iklan Yang Efektif. Jakarta: Gramedia Pustaka Indonesia.
El-sayed, E., Elseidi, R. I., dan El-maniawaty, A. M. 2018. Influence of Electronic Word of Mouth (e-WOM) on Brand Credibility and Egyptian Consumers’
68 Purchase Intentions. International Journal of Online Marketing, Vol. 8, No. 4, pp. 1-14.
Farzin, M, dan Fattahi, M. 2018. eWOM through social networking sites and impact on purchase intention and brand image in Iran. Journal of Advances in Management Research, Vol. 15, No. 3.
Gaitan, J. A., Rondan, F. J., Ramírez, P. E. 2018. Antecedents of WOM: SNS-user segmentation. Journal of Research in Interactive Marketing, Vol. 12, No. 1, pp. 105-124.
Ghozali, I. 2016. Konsep, Teknik, Dan Aplikasi Menggunakan Program Smart-PLS 3.0. Badan Penerbit Universitas Diponegoro. Semarang.
Gronroos, C. 2017. Relationship marketing and service: An update. Journal of Global Scholars of Marketing Science, Vol. 27, No. 3, pp. 201-208.
Haminudin, M. A., dan Sanawiri, B. 2018. Pengaruh Electronic Word Of Mouth Terhadap Purchase Intention Melalui Brand Image (Studi Pada Followers Akun Instagram @Ouvalresearch). Jurnal Administrasi Bisnis (JAB), Vol.
61, No. 2.
Habibullah, C. R., dan Fitria, S. E. 2019. Analisis Penerapan Value Co-Creation Dalam Pengembangan Produk Baru (Studi Kasus Pada Maradeca Coffee Store, Kota Bandung). e-Proceeding of Management, Vol.6, No.2, pp.
2044.
Hennig-Thurau, T., Gwinner, K.P., Walsh, G. and Gremler, D.D. 2004. Electronic word-of-mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the internet? Journal of Interactive Marketing, Vol. 18, No. 1, pp. 38-52.
Heryana, D. K., dan Yasa, N. N. K. 2020. Effect of Electronic Word of Mouth on Repurchase Intention Mediated by Brand Attitude. International Research Journal of Management, IT dan Social Sciences. Vol. 7 No. 2, pp. 9-20.
Hulu, V. T., dan Sinaga, T. R. 2019. Analisis Data Statistik Parametrik Aplikasi Spss dan Statistical. Yayasan Kita Menulis.
Jayasingh, S. 2019. Consumer brand engagement in social networking sites and its effect on brand loyalty. Cogent Business dan Management, Vol. 6, No.1.
Katadata, 2020. https://databoks.katadata.co.id/datapublish/2020/05/25/ini-media- sosial-paling-populer-sepanjang-april-2020.
69 Khrystoforova, V., dan Siemeniako, D. 2019. Internet-based consumer co-creation experience of the new product development process. Engineering Management in Production and Services, Vol. 11, No. 3, pp. 60-68.
Kotler, P., dan Keller, K. L. 2016. Marketing Management. 15th edition. USA:
Pearson Education.
Kunja, S. R., dan GVRK, A. 2018. Examining the effect of eWOM on the customer purchase intention through value co-creation (VCC) in social networking sites (SNSs): A study of select Facebook fan pages of smartphone brands in India. Management Research Review, Vol. 43, No. 3, pp. 245-269.
Liyanage, N. N. 2019. The Impact of Fan Page Engagement on Consumer Purchase Intension on Fashion Brands in Sri Lanka. Asian Journal of Economics, Finance and Management, Vol. 1, No. 3, pp. 105-114.
Mowen, J. C., dan Minor, M. 2012. Perilaku Konsumen. Jakarta: Erlangga.
Ngugi, I. K., Johnsen, R. E., dan Erdélyi, P. 2010. Relational capabilities for value co-creation and innovation in SMEs. Journal of Small Business and Enterprise Development, Vol. 17, No. 2, pp. 260-278.
Novari, E. 2020. The Impact of Market Orientation to SMEs Performance with Mediation of Creation Value. Mimbar, Vol. 36, No. 2, pp. 361-370.
O’hern, M. S., dan Rindfleisch, A. 2010. Customer Co-Creation. In N. K. Malhotra (Ed.). Review of Marketing Research, Vol. 6, pp. 84-106.
Park, D. H., dan Kim, S. 2008. The effects of consumer knowledge on message processing of electronic word-of-mouth via online consumer reviews.
Electronic Commerce Research and Applications, Vol. 7, No. 4, pp. 399- 410.
Poulis, A., Rizomyliotis, I., Konstantoulaki K. 2018. Do firms still need to be social? Firm generated content in social media. Information Technology dan People, Vol. 32, No. 2.
Prahalad, C.K., dan Ramaswamy, V. 2004. Co-creation experiences: the next practice in value creation. Journal of Interactive Marketing, Vol. 18 No.
3, pp. 5-14.
Purba, A. R., Rahab, Darmawati, D. 2019. Enhancing Small Busniness and Rural Development Toward Industrial Revolution 4.0. International Conference on Rural Development and Enterpreneurship 2019, Vol. 5 No.1.
70 Purbohastuti, A. W., dan Hidayah, A. A. 2020. Meningkatkan Minat Beli Produk Shopee Melalui Celebrity Endorser. Jurnal Bisnis Terapan, Vol. 4, No. 1, pp. 37-46.
Rusdiono. 2019. Peran Media Sosial Sebagai Upaya Pemasaran Bisnis Online Shop Pada Online Shop Antler Make Up. Widya Cipta: Jurnal Sekretari dan Manajemen, Vol. 3, No. 2.
Sangadji, dan Sopiah. 2014. Perilaku Konsumen. Yogyakarta: CV. Andi Offset.
Salbiah, N. A. 2020. 5 Media Sosial Paling Populer di Dunia Sepanjang Kuartal
Kedua 2020. https://www.jawapos.com/oto-dan-
tekno/aplikasi/23/08/2020/5-media-sosial-paling-populer-di-dunia- sepanjang-kuartal-kedua-2020/
Saswiana, Hasmin, E., Bustam. 2020. Pengaruh E-Commerce Terhadap Perilako Konsumen Dan Keputusan Pembelian Produk Online Shop (Studi Kasus Mahasiswa Stiem Bongaya). Jurnal Ilmiah Manajemen dan Bisnis, Vol. 5, No.1.
Schiffman, L., dan Kanuk, L. 2017. Perilaku Konsumen. Jakarta: Indeks.
See-To, E.W. and Ho, K.K. 2014. Value co-creation and purchase intention in social network sites: the role of electronic word-of mouth and trust-a theoretical analysis. Computers in Human Behavior, Vol. 31, pp. 182-189.
Seifert, C., dan Kwon, W. 2020. SNS eWOM sentiment: impacts on brand value co-creation and trust. Marketing Intelligence dan Planning, Vol. 38, No.
1, pp. 89-102.
Solomon, M. 2018. Consumer behavior: buying, having, and being. Boston:
Pearson Education.
Sugiyono. 2019. Metode Penelitian Kuantitatif Kualitatif dan RdanD. Bandung:
Alfabeta.
Sultana, A. N., dan Vasantha, S. 2019. Influence Of Electronic Word Of Mouth eWOM On Purchase Intention. International Journal Of Scientific dan Technology Research, Vol. 8, No. 10.
Sundaram, D.S., Mitra, K., dan Webster, C. 1998. Word-of-mouth communications: A motivational analysis. NA-Advances in Consumer Research, Vol. 25.
71 Yayli, A., dan Bayram, M. 2012. e-WOM: The Effects of Online Consumer Reviews on Purchasing Decisions. International Journal Internet Marketing and Advertising, Vol. 7.
