ABSTRAK
Perkembangan dunia IT (Information Technology) saat ini mempengaruhi berbagai aspek kehidupan. Aspek kehidupan dalam memenuhi kebutuhan dan keinginan konsumen sangat mempunyai pengaruh yang cukup besar. Produsen sering kali sulit menentukan produk aksesoris handphone yang akan dipasarkan karena tidak mengetahui secara spesifik keinginan dan kebutuhan konsumen. Proses penelitian diawali dengan mengumpulkan kebutuhan sistem, perancangan sistem, proses pembuatan sistem, serta proses pengujian. Untuk menentukan produk yang akan dipasarkan digunakan metode Weighted Product Model (WPM) dan Weighted Sum Model (WSM). Metode tersebut akan membantu produsen untuk memperoleh data produk yang sesuai dengan keinginan konsumen berdasarkan kriteria produk yang ditetapkan. Kriteria produk yang digunakan dalam menentukan produk yang akan dipasarkan yaitu, merk, tipe, kecepatan, kapasitas dan harga. Hasil akhir sistem berupa
data nilai alternatif setiap kategori produk aksesoris handphone yaitu, headset, power bank dan memory card. Nilai alternatif tersebut diharapkan dapat membantu produsen dalam menentukan produk yang akan dipasarkan sesuai dengan keinginan dan kebutuhan konsumen.
IMPLEMENTATION METHODS WEIGHTED PRODUCT MODEL (WPM) AND WEIGHTED SUM MODEL (WSM) IN DETERMINING THE PRODUCT
WILL BE MARKETED IN ONLINE SHOP
ABSTRACT
The development of IT (Information Technology) currently affects many aspects of life. Aspects of life in fulfilling the requirement and desires of consumers so have considerable influence. Producers often difficult to determine which mobile phone accessories products will be marketed because they do not know the specific desires and requirement of consumers. The research process begins with collecting system requirements, system design, system manufacturing process, as well as the testing process. To determine which products will be marketed used method of Weighted Product Model (WPM) and Weighted Sum Model (WSM). The method will help
producers to obtain product data in accordance with the desires of consumers based on criteria specified product. Product criteria used in determining the product to be marketed is the brand, type, speed, capacity and price. The final result of alternative value systems in the form of data each product category mobile phone accessories are a headset, power bank and memory card. The alternative value is expected to help producers in determining which products will be marketed in accordance with the desires and requirement of consumers.
