Pikiran Rakyat
A
o
Senin
ZYXWVUTSRQPONMLKJIHGFEDCBA
0
Setasa
0
Rabu
0
Kamis
•
Jumat
0
Sabtu
o
Minggu
2
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Sep
KJIHGFEDCBA
O O k tP r o g r a m
CSR
Belum
Optimal
O N o v O D e s
H i n g g a
A g u s t u s
2 0 1 1 ,
D a n a
y a n g
S u d a h
D i k u c u r k a n
R p
1 4 , 1
r i l i u n
~
B A N K
IN D O N E s iA
A N IN U N U N G r p W
P E N G A M A T e k o n o m i U n p a d I n a P r i m i a n a d a n S e n i o r C o m m u n i t y D e v e l o p m e n t P T T e l k o m A s e p H e r m a w a n m e n j a d i n a r a s u m b e r d a l a m g e l a r w i c a r a " O p t i m a l i s a s i P e r a n C S R d a l a m M e n g a n g P e m -b a n g u n a n B e r k e l a n j u t a n d i W i l a y a h C i a y u m a j a k u n i n g " d i K a n t o r B a n k I n d o n e s i a C i r e b o n , K a m i s
( 1 5 / 1 2 ) . *
m e n c a p a i R p 7 ,5 m i l i a r . " S e k i t a r 6 0 p e r s e n d a r i d a n a C S R d i s a l u r k a n k e s e k t o r p r o -d u k t i f , s i s a n y a u n t u k b i d a n g p e n d i d i k a n , k e s e h a t a n , s o s i a l d a n l a i n n y a ," k a t a B a m b a n g
P o t e n s i C S R s e m u a B U M N , B U M D , d a n p e r u s a h a a n s w a s -t a , m e n u r u -t K e t u a F o r u m C S R C i a y u m a j a k u n i n g , A n i t a , b i s a b e r l i p a t d a r i a n g k a R p 7 ,5 m i -l i a r .
" T a p i s a m p a i s a a t i n i , b e r a p a s e b e n a r n y a n i l a i C S R s e m u a p e r u s a h a a n s w a s t a d a n m i l i k p e m e r i n t a h m a s i h d i d a t a ," k a t a n y a .
T u m p a n g t i n d i h B e l u m o p t i m a l n y a p r o g r a m C S R , k a t a I n a , d i s e b a b k a n o l e h
b a n y a k f a k t o r . S e l a i n b e l u m a d a n y a s i n e r g i p e m e r i n t a h d e -n g a -n p e r u s a h a a -n , b a i k s w a s t a m a u p u n B U M N d a n B U M D , t e r b a t a s n y a d a n a j u g a m e m b u -a t p e n g -a r u h n y -a b e l u m t e r a s a -k a n .
P a d a h a l , k a t a I n a , b a n y a k s e k a l i p e r a n y a n g b i s a d i m a i n - . k a n u n t u k m e n i n g k a t k a n n i l a i
d a r i C S R .
" B a g i p e m e r i n t a h , b a n y a k s e k a l i p e l u a n g y a n g b i s a d i m a n f a a t k a n u n t u k m e n u t u p i k e k u r a n g a n p r o g r a m - p r o g r a m p e m e r i n t a h ," k a t a n y a .
S e l a m a i n i , m e n u r u t d i a , k a r e n a b e l u m t e r i n t e g r a s i a n -t a r a p r o g r a m p e m e r i n t a h d a n p r o g r a m C S R , a k h i r n y a t e r j a d i t u m p a n g t i n d i h p r o g r a m - ,, K a l a u p u n t i d a k t u m p a n g . t i n d i h , p r o g r a m C S R b e l u m b e r k e l a n j u t a n a t a u p e n g a r u h -n a ' a n k a p e n d e k .
C l R E B O N , ( P R ) .
-P r o g r a m c o r p o r a t e s o c i a l r e s p o n s i b i l i t y ( C S R ) y a n g d i -l a k s a n a k a n B U M N d a n B U M D , s e r t a p e r u s a h a a n s w a s t a , d i n i -l a i m a s i h j a u h d a r i h a r a p a n . P a d a h a l , d a n a C S R y a n g s u d a h d i k u c u r k a n n i l a i n y a m e n c a p a i t r i l i u n a n r u p i a h s e t i a p t a h u n -n y a .
M e n u r u t p e n g a m a t e k o n o m i d a r i U n i v e r s i t a s P a d j a d j a r a n ( U n p a d ) B a n d u n g , P r o f . I n a P r i m i a n a , s a m p a i d e n g a n A g u s t u s 2 0 1 1 s a j a , d a n a C S R y a n g s u d a h d i k u c u r k a n m e n c a -p a i R -p 1 4 , 1t r i l i u n .
" B e r a r t i , r a t a - r a t a s e t i a p b u -l a n h a m p i r R p 2 t r i l i u n . I t u p o t e n s i y a n g s a n g a t l u a r b i a s a , s a y a n g n y a b e l u m o p t i m a l p e -m a n f a a t a n n y a ," k a t a I n a P r i m i a n a d a l a m g e l a r w i c a r a " O p -t i m a l i s a s i P e r a n C S R d a l a m M e n u n j a n g P e m b a n g u n a n B e r -k e l a n j u t a n d i W i l a y a h C i a y u -m a j a k u n i n g " ( C i r e b o n , I n d r a -m a y u , M a j a l e n g k a , K u n i n g a n ) d i K a n t o r B a n k I n d o n e s i a C i r e -b o n , K a m i s ( 1 5 / 1 2 ) .
S e l a i n I n a , g e l a r w i c a r a y a n g d i p a n d u D e p u t i B a n k I n d o n e -s i a C i r e b o n B a m b a n g M u k t i R i y a d i j u g a m e n g h a d i r k a n n a r a s u m b e r A s e p H e r m a w a n , S e n i o r C o m m u n i t y D e v e l o p -m e n t P T T e l k o -m .
P o t e n s i C S R u n t u k w i l a y a h C i r e b o n d a r i k a l a n g a n p e r -b a n k a n s a j a , m e n u r u t B a r n -b a n g M u k t i , p a d a t a h u n 2 0 1 1
l ) a r i s e m u a p e r a l a n y a n g m e n g e m u k a r r u ,k a I n a ,s a t u k a t a k u n c i n y a y a k n i p e m e t a a n s o s i a l .
" D e n g a n p e m e t a a n i t u , k i t a b i s a m e n g e t a h u i k e b u t u h a n , m e n g i d e n t i f i k a s i p o t e n s i d a n p e r m a s a l a h a n n y a . S e t e l a h i t u , m e n y u s u n t i n g k a t p r i o r i t a s p r o g r a m . B a r u l a h a k s i d i l a k u -k a n , s e h i n g g a b i s a b e t u l - b e t u l m e n i n g k a t k a n n i l a i S R , s e k a -l i g u s b i s a m e n d o r o g p e r k e m -b a n g a n e k o n o m i l o k a l ," . k a t a n y a .
K e b u t u h a n a k a n p e m e t a a n j u g a d i u n g k a p k a n A s e p
H e r m a w a n . N a m u ,m e n u r u t A s e p , p e m e t a a n s o s i a l y a n g d i -l a k u k a n h a r u s b e n a r - b e n a r t e p a t .
" K a l a u t i d a k t e p a j u g a s a m a s a j a t i d a k m a n f a a t ' k a t a n y a . P e n t i n g n y a p e m e t a a n j u g a d i -u n g k a p k a n p e s e r t a g e l a r w i c a r a l a i n n y a . ( A - 9 2 ) * * *
-
. . . • • .
'~
