Skripsi Mahasiswa Universitas Padjadjaran I-2012/2013
i
Canina Khairatunnisa Ilmu Hubungan Masyarakat Fakultas Ilmu Komunikasi 2013 Http://pustaka.unpad.ac.id
ABSTRAK
Canina Khairatunnisa, 210110080338 Jurusan Ilmu Hubungan Masyarakat, Fakultas Ilmu Komunikasi. Penelitian ini berjudul “Hubungan antara Kegiatan Internal Person In Charge Public Relations (PIC PR) dengan Motivasi Kerja Public Relations PT Astra International Tbk”. Penelitian ini dibawah bimbingan Dra. Feliza Zubair, M.Si
sebagai pembimbing utama dan Yustikasari, S.Sos., M.Ikom sebagai pembimbing pendamping.
Metode Penelitian yang digunakan adalah metode korelasional. Teknik analisis yang digunakan adalah analisis deskriptif dan inferensial. Sampel diperoleh dengan teknik sampel random sampling sederhana (Simple Random Sampling). Sedangkan teori yang digunakan dalam penelitian ini adalah Motivation – Hygiene Theory. Tujuan penelitian ini adalah untuk mengetahui hubungan karakteristik komunikator, isi pesan, dan intensitas dengan aspek prestasi, pengakuan, tanggung jawab, dan kemajuan kerja Public Relations PT Astra International Tbk. Berdasarkan hasil pengumpulan data penelitian diperoleh hasil bahwa terdapat hubungan yang cukup berarti antara kegiatan Person In Charge Public Relations (PIC PR) dengan motivasi kerja Public Relations PT Astra International Tbk.
Skripsi Mahasiswa Universitas Padjadjaran I-2012/2013
ii
Canina Khairatunnisa Ilmu Hubungan Masyarakat Fakultas Ilmu Komunikasi 2013 Http://pustaka.unpad.ac.id
ABSTRACT
Canina Khairatunnisa, 210110080338, majoring in Public Relations at Faculty of Communications, Padjadjaran University. This study been titled “Correlation between Internal Activity PIC PR and work motivations PR PT Astra International Tbk”. This study under the guidance of Dra. Feliza Zubair, M.Si as the supervisor and Yustikasari, S.Sos,
M.Ikom as supervising companion.
The method that’s been used is method of correlation. The analysis technique used is descriptive and inferential analyzes. Samples were obtained by simple random sampling
technique. And theories used in this study was motivation-hygiene theory. The purpose of
this study was to determine the correlation between the characteristics of the
communicator, the message, and the intensity of the aspects of achievement, recognition,
responsibility, and work progress of PR PT Astra International Tbk. Based on the research data correlation, the result is, there’s a significant correlation between Internal Activity PIC PR and work motivation PR PT Astra International Tbk.
The suggestion for this study is an internal activity person in charge of public
relations by PT Astra International Tbk will constantly maintained and enhanced so as to
