B2B Marketing 2pg

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Running Head: BUSINESS MARKETING 1

B2B Marketing

Name:

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Introduction

The world of business to business marketing is expanding at an alarming rate all over the world. In the 1990’s a major challenge relied on the explanation of the uniqueness of business- to- business marketing to potential customers as they dismissed the idea basing their facts on the techniques that were employed in the markets had been in the most meaningful way different from other markets. (Minett, 2002)

Over the previous decades B2B marketing has come out as the best due to its divergence from marketing practices. To understand the meaning of B2B marketing, it’s necessary to evaluate the value procedure that begins from potential consumers’ demands to the dozens of business products that are required for marketing.

What is B2B marketing?

These are the techniques that are needed by various business companies with goods and services to allow them to sell to other businesses and consumers. Business-to-business initiatives

consider various executives whose decisions have a significant impact on a single purchase of a product or service. It is important for marketing professionals to address several different

audiences within similar enterprises and carry out various expenses for long transaction periods. (Brennan, 2014)

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This is not accurate as there are various major components of B2B marketing like simple integration options, and product usability. However, it is necessary to note that B2B marketing requires flexibility. The flexibility of the product has to be focused on customizing products to the purchasing company or consumer. (Brennan & Croft, 2012)

Reaching out to consumers and other businesses using B2B marketing

The first stage in business-to-business marketing is identifying the target consumers or B2B markets. Take the example of a bolt that is used in a bicycles manufacturer racing bikes. It is not availed in the market by surprise. There is a process of derived demands for the product that eventually results in the product being sold to several different consumers. Most of the

consumers don’t purchase the product for the given advantage. They purchase the product with the objective of adding value to it. (Brennan, 2014)

The implications involved in B2B marketing are precise. It is the work of a B2B marketer to meet the target audience requirements.

While marketing a particular product to consumers or other businesses, it is necessary to use product brand names to differentiate the product from others in the buying cycle.

Conclusion

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References

Minett, S. (2002). B2B marketing: A radically different approach for business-to-business marketers (Vol. 10). Financial Times Management.

Brennan, R., & Croft, R. (2012). The use of social media in B2B marketing and branding: An

exploratory study. Journal of Customer Behaviour, 11(2), 101-115.