i ABSTRAK
Deby Rattania, NPM 210110090311, 2013. Jurusan Ilmu Hubungan Masyarakat Fakultas Ilmu Komunikasi Universitas Padjadjaran. Skripsi ini adalah penelitian mengenai hubungan terpaan pemberitaan calon gubernur dan wakil gubernur Jawa Barat 2013 – 2018 di Metro TV dengan perilaku politik mahasiswa. Skripsi ini dilatarbelakangi oleh hasil wawancara dan observasi awal. Dari hasil wawancara dan observasi awal tersebut, ditemukan bahwa mahasiswa Ilmu Pemerintahan Universitas Padjadjaran sudah mendapatkan mata kuliah mengenai politik sejak semester pertama dan sering mendapatkan tugas mengenai PILKADA termasuk PILGUB Jawa Barat 24 Februari 2013 lalu.
Untuk mengukur hubungan terpaan pemberitaan, peneliti menggunakan teori komunikasi Agenda Setting dari Maxwell McCombs dan Donald L.Shaw yang mengemukakan bahwa media massa memengaruhi persepsi khalayak mengenai apa yang dianggap penting atau media punya kemampuan untuk menyeleksi dan mengarahkan perhatian masyarakat pada gagasan atau peristiwa tertentu. Untuk melihat terpaan pemberitaan digunakan indikator frekuensi, durasi, dan intensitas. Adapun untuk melihat perilaku politik digunakan indikator persepsi, keyakinan, dan tindakan yang nampak.
Metode penelitian yang digunakan dalam penulisan skripsi ini adalah metode penelitian korelasional kuantitatif. Teknik pengumpulan data dilakukan melalui studi kepustakaan dan studi lapangan (observasi, wawancara, dan angket). Teknik pengambilan sampel yang peneliti gunakan adalah teknik sampling acak distratifikasi, dimana peneliti mempertimbangkan populasinya yang tidak homogen (heterogen) yaitu mahasiswa Ilmu Pemerintahan Universitas Padjajdaran angkatan 2010, 2011, dan 2012 dengan sampel 77 responden. Teknik analisis data yang digunakan dalam penelitian ini yaitu teknik analisis deskriptif dan teknik analisis inferensial melalui uji statistik Rank Spearman.
ii ABSTRACT
Deby Rattania, NPM 210110090311, 2013. Department of Public Relations, Faculty
of Communication, University of Padjadjaran. This mini thesis is a research about news
exposure of West Java governor and vice governor candidates 2013 – 2018 on Metro TV
with college students political behaviour. This mini thesis is based on interview and
observation. Based on that interview and observation, the researcher found that the
Governmental Science student University of Padjadjaran has gained political subject since in
the first semester and completed many assignments about the elections or PILKADA,
including West Java Governor election or PILGUB on 24th February 2013.
To measure news exposure, the researcher uses the Agenda Setting Theory from
Maxwell McCombs and Donald L.Shaw which explain that mass media influences public
perception about what is important or media has the ability to select and direct the public
attention to an idea or an event. As for to measure the news exposure used frequency,
duration and intensity indicator. Beside that, to measure college students political behaviour
used perception, believe, act indicator.
The research methode that researcher uses in this mini thesis is quantitative
corelation methode. The data gathering technique was did by literature study and field
research (by observation, interview, and quesioner). The sampling technique which
researcher uses is Stratified Random Sampling. In this case, researcher consider the
population which is not homogen (heterogen), it is Govermental Science college students of
University of Padjadjaran 2010, 2011, and 2012 with 77 respondent . Analysis technique
data that used ini this mini thesis is descriptive analysis and inferencial technique analysis
from Rank Spearman.
The results of this study indicate that there a sufficient and significant correlation
between, news exposure of West Java Governor and Vice Governor Candidates 2013-2018
on Metro Tv and College Student Political Behaviour. The conclusions that can be drawn
from this research is that there is a significant relationship on frequency, duration and
