SkripsiMahasiswa Universitas Padjadjaran (I-2012/2013)
iv
ABSTRAK
Aldilla Muliawati (210110080188), JurusanIlmuHubunganMasyarakat, FakultasIlmuKomunikasi, Universitas Padjadjaran, di bawahbimbinganDra. Hj. Lukiati Komala Erdinaya, M.Si dan Dr. Evi Novianti, S.Sos, M.Si. Judul penelitian “Hubungan antara Informasi Kegiatan Stakeholder Green Visit Holcim Indonesia dan Sikap Stakeholder terhadap Perusahaan”. Metode yang digunakan dalam penelitian ini adalah metode korelasional.
Penelitian ini bertujuan untuk mengetahui hubungan antara informasi kegiatan Stakeholder Green Visit PT Holcim Indonesia Tbk. Cilacap Plant dan sikap stakeholder terhadapperusahaan. Teori yang digunakan adalah Teori Integrasi Informasi. Teknik pengumpulan data yang digunakan melalui wawancara, kuesioner, observasi, dan studi literatur.
Hasil penelitian ini menunjukkan bahwa ada hubungan antara informasi kegiatan Stakeholder Green Visit PT Holcim Indonesia Tbk. Cilacap Plant dan sikap stakeholder terhadapperusahaan, dimana valensi dan bobot informasi kegiatan Stakeholder Green Visit PT Holcim Indonesia Tbk. Cilacap Plant memiliki hubungan sikap stakeholder terhadapperusahaan.
Saran daripenelitianini, PT Holcim Indonesia Tbk. Cilacap Plant
sebaiknya melibatkan stakeholder dalam kegiatan
lingkungan,sepertipenanamansatujuta mangrove danpenanamanpohon – pohonasliPulauNusakambangan di area pascatambang, sertamenyampaikaninformasi yang adadalamkegiatanStakeholder Green Visit melalui media informasi, seperti website, papanpengumuman, brosur,
danmajalahperusahaan.
Aldilla M uliawati - Hubungan Antara I nformasi K egiatan Stakeholder Green Visit Holcim I ndonesia Dan Sikap ... Program Studi I lmu K omunikasi
SkripsiMahasiswa Universitas Padjadjaran v (I-2012/2013)
ABSTRACT
Aldilla Muliawati (210110080188), Department of Public Relations, School of
Communication Science, Universitas Padjadjaran, guided by Dra. Hj. Lukiati
Komala Erdinaya, M.Si and Dr. Evi Novianti, S.Sos, M.Si. Tittle of research is “The Correlation between Information on Stakeholder Green Visit of Holcim Indonesia and Stakeholder’s Attitude towards The Company”. The method used in this research is correlational approach.
The purpose of this research is to know about the correlation between
information on Stakeholder Green Visit of PT Holcim Indonesia Tbk. Cilacap Plant and stakholder’s attitude towards the company.The theory used in this research is Information Integration Theory. The ways to collect data are
interview, questionnaire, observation, and literature study.
The result of this research shows that there is a correlation between
information on Stakeholder Green Visit of PT Holcim Indonesia Tbk. Cilacap
Plant and stakholder’s attitude towards the company, where valence and weight of information have correlation with stakeholder’s attitude towards the company.
In the end, as advice, PT Holcim Indonesia Tbk. Cilacap Plant should
engage stakeholder in its environmental activities, such as planting 1 million
mangroves and planting the trees in Nusakambangan Island as mining area and
should deliver information on Stakeholder Green Visit through information
medias, such as website, announcement board, and company magazine.
Aldilla M uliawati - Hubungan Antara I nformasi K egiatan Stakeholder Green Visit Holcim I ndonesia Dan Sikap ... Program Studi I lmu K omunikasi
