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Manajemen | Fakultas Ekonomi Universitas Maritim Raja Ali Haji 073500107000000223

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Figure 1. B-spline basis functions of degree 3 covering the interval [A,B].
Table 1. Descriptive statistics for weekly brand prices, market shares, and unit sales
Table 2. Evaluation of models in terms of AMSE
Figure 2. Estimated curves for own-price (priceunit sales of Florida Gold. Columns 1–3 show the effects for the models LN1–LN3
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