PROSPECTIVE BUYERS’ OPINION ABOUT ENGLISH WORDS
AND QUOTATION IN A PROTOTYPICAL PRODUCT
A Thesis Presented as a Partial Requirement to Obtain the Bachelor Degree I of the Faculty of Language and Arts
By: Natasha Wijaya
14.J2.0005
ENGLISH DEPARTMENT
FACULTY OF LANGUAGE AND ARTS SOEGIJAPRANATA CATHOLIC UNIVERSITY
A THESIS ON
PROSPECTIVE BUYERS’ ABOUT ENGLISH WORDS AND
QUOTATION IN A PROTOTYPICAL PRODUCT
By:
Natasha Wijaya
Student Number: 14. J2.0005
Approved by,
Drs. Antonius Suratno, MA, PhD
Major Sponsor ,2018
Emilia Ninik Aydawati, SP., M.Hum
A thesis defended in front of the Board of Examiners and is declared
acceptable
BOARD OF EXAMINERS
Chairperson : Drs. Antonius Suratno, MA, PhD ………….
Secretary : Emilia Ninik Aydawati, SP., M.Hum ………….
Member : Dr. Heny Hartono, SS., M.Pd ………….
Semarang, 17 July 2018
Faculty of Language and Arts
Soegijapranata Catholic University
Dean,
Angelika Riyandari, MA., Ph.D
ABSTRACT
PROSPECTIVE BUYERS’ ABOUT ENGLISH WORDS AND QUOTATION IN A PROTOTYPICAL PRODUCT
By: Natasha Wijaya
14.J2.0005
English has an important role in the globalization era since it is a main international language to communicate one another from different countries, especially in the aspect of business. English as a communication tool helps a business to open more sale opportunity for foreign people. The intense competition in business world makes people create new innovations of their products, as well in the field of gift. Gift-giving usually has some words inserted inside, either greetings or feeling expression. In Indonesia, people feel greater and classier when they are using English to communicate nowadays. Because of that, English worded gift has better image and high quality. The objectives of this Semarang people. The descriptive analysis result for variable EL is 88.2% which means very positive, and for variable EQ is 85.6% which also means very positive.
ABSTRAK
PROSPECTIVE BUYERS’ ABOUT ENGLISH WORDS AND QUOTATION IN A PROTOTYPICAL PRODUCT
By: Natasha Wijaya
14.J2.0005
Bahasa Inggris memiliki peran penting dalam era globalisasi, karena bahasa ini
merupakan bahasa internasional utama untuk berkomunikasi satu sama lain dari
berbagai negara, terutama dalam aspek bisnis. Bahasa Inggris sebagai alat
komunikasi membantu sebuah bisnis untuk membuka lebih banyak peluang
penjualan bagi orang asing. Persaingan yang ketat dalam dunia bisnis membuat
orang-orang menciptakan inovasi baru dari produk mereka, begitu pula dalam
bidang hadiah. Pemberian hadiah biasanya memiliki beberapa kata yang
disisipkan dalam hadiah tersebut, baik ucapan atau ungkapan perasaan. Di
Indonesia, orang merasa lebih hebat dan berkelas ketika mereka menggunakan
bahasa Inggris untuk berkomunikasi saat ini. Karena itu, hadiah yang
menggunakan kata-kata bahasa Inggris memiliki image yang lebih baik dan
berkualitas tinggi. Tujuan dari penelitian ini adalah untuk mengetahui opini calon
pembeli tentang bahasa Inggris dalam bisnis dan untuk mencari tahu pendapat
calon pembeli tentang kata-kata dan kutipan bahasa Inggris dalam sebuah produk
hadiah yang diciptakan oleh penulis; yaitu initial frame. Metode penelitian yang
digunakan dalam penelitian ini adalah metode penelitian kuantitatif melalui
instrumen survei. Data dikumpulkan dari kuesioner yang berisi 15 pernyataan.
Sampel dalam penelitian ini adalah 100 orang Semarang yang berpotensi untuk
88,2% yang berarti sangat positif, dan untuk variabel EQ adalah 85,6% yang juga
berarti sangat positif.
ACKNOWLEDGEMENT
The writer would like to give thanks to Jesus Christ for His blessing so that the writer can finish this thesis. This thesis is presented as a partial requirement to obtain the Bachelor Degree in the Faculty of Language and Arts.
The writer realized that this thesis could not have possibly finished without any support from various parties. Because of that, the writer would like to express her sincere gratitude for:
1. Mr. Antonius Suratno Ph.D, as the first supervisor who has been supporting and guiding me patiently to finish this thesis.
2. Mrs. Emilia Ninik Aydawati M.Hum, as the second supervisor who has taken the time and corrected me in finishing this thesis.
3. All of the lecturers in the Faculty of Language and Arts of Soegijapranata Catholic University for the time, attention, knowledge and experience.
4. My parents who have been supporting me in every choice and decision all this time. Thank you for all the time, money, and attention.
5. My brother, Ricky Wijaya, for always supporting and giving me motivation to finish the thesis.
7. My beloved boyfriend, Agustinus Mulyono, thank you for always supporting my decisions, giving some motivations, and providing some facilities to help me finish my thesis.
8. All people who have been willing in filling out the questionnaire.
The writer realized that this thesis is still far from the word “perfect”. So, with all humility, the writer would like to apologize. Hopefully this thesis could be beneficial for people.
Semarang, July 2018
TABLE OF CONTENT
COVER PAGE
PAGE OF APPROVAL ... i
BOARD OF EXAMINERS ... ii
ABSTRACT ... iii
ABSTRAK ... iv
ACKNOWLEDGEMENT ... vi
TABLE OF CONTENT ... viii
LIST OF FIGURES ... xi
LIST OF TABLES ... xii
CHAPTER I - INTRODUCTION ... 1
1.1 Background of the Research ... 1
1.2 Formulations of the Problem ... 3
1.3 Objectives of the Research ... 3
1.4 Significance of the Problem... 3
1.5 Scope of the Research ... 4
2.2.2 Marketing Mix ... 12
2.3 Promotion ... 13
2.3.1 Promotion Sales ... 13
2.4 English in Marketing ... 15
CHAPTER III – RESEARCH METHODOLOGY ... 16
3.1 Research Methodology ... 16
3.2 Data Source... 17
3.2.1 Primary Data ... 17
3.3 Data Collection Technique ... 17
3.3.1 Questionnaire ... 17
3.4 The Surveyed Item ... 18
3.5 Population and Sample ... 20
3.5.1 Population ... 20
3.5.2 Sample ... 20
3.5.2.1 Sampling Technique... 21
3.6 Respondent Characteristic ... 21
3.7 Data Validity and Reliability ... 22
3.7.1 Data Validity ... 23
3.7.2 Data Reliability ... 23
3.7 Data Analysis Technique ... 24
CHAPTER IV – RESULT AND DATA ANALYSIS ... 25
4.1 Data Validity Result ... 25
4.2 Data Reliability Result... 26
4.3 Descriptive Result of the Questionnaire ... 27
4.3.1.1 Accumulation ... 27
4.3.2 Questionnaire Result (EQ) ... 28
4.3.2.1 Accumulation ... 29
4.3.3 English Language (EL) ... 29
4.3.4 English Words and Quotation (EQ) ... 38
4.4 Discussion ... 45
CHAPTER V – CONCLUSION AND SUGGESTION ... 49
5.1 Conclusion ... 49
5.2 Suggestion ... 49
REFERENCES ... 51
LIST OF FIGURES
Figure 2.1 – Literature Quote by Charles Dickens ... 8
Figure 2.2 – Biblical Note Matthew 6 : 33 ... 9
Figure 3.1 – Initial Frame C ... 18
LIST OF TABLE
Table 3.1 – Respondent Characteristic... 22
Table 3.2 –Reliability Level Based on Cronbach‟s Alpha ... 24
Table 4.2 – Data Reliability Result ... 26
Table 4.3 – Indicators of the Result Accumulation... 27
Table 4.4 – Questionnaire Result of Variable EL ... 27
Table 4.5 – Questionnaire Result of Variable EQ... 28
Table 4.6 – English is Important to Face Globalization Era ... 31
Table 4.7 – English Language is Shorter and to the Point ... 32
Table 4.8 – English Language in Marketing could Increase Sales ... 33
Table 4.9 – English Language Gives the Impression of High Quality ... 34
Table 4.10 – English Language makes a Product Popular and Easy to Remember ... 35
Table 4.11 – English Language in a Product can be a Learning Source ... 36
Table 4.12 – English Language Gives an Exclusive Impression ... 37
Table 4.13 – English Language Gives an Up to Date Impression ... 38
Table 4.14 – English Words and Quotation are Usually Inserted in a Gift ... 39
Table 4.15 – English Words and Quotation are Self-Expression... 40
Table 4.16 – English Quotation is More Meaningful ... 41
Table 4.17 – English Words and Quotation will be More Impressive ... 42
Table 4.18 – English Words and Quotation Give a Better Image ... 43
Table 4.19 – English Words and Quotation are Easier to Expressed... 44
