Lampiran 7 Tabulasi Data 150 Responden

Tabulasi Data 150 Responden

TABULASI DATA 30 RESPONDEN

No. HARGA KUALITAS PRODUK KEPUASAN LOYALITAS TOTAL

Hasil Uji Analisis Jalur Tahap I

Model Summary

Model R R Square

Adjusted R

Square

Std. Error of the

Estimate

1 ,867a ,751 ,748 ,377

a. Predictors: (Constant), Kualitas_Produk, Harga

ANOVA

a

Model Sum of Squares df Mean Square F Sig.

1 Regression 63,113 2 31,557 222,094 ,000b

Residual 20,887 147 ,142

Total 84,000 149

a. Dependent Variable: Kepuasan_Konsumen

b. Predictors: (Constant), Kualitas_Produk, Harga

Coefficients

a

Model

Unstandardized Coefficients

Standardized

Coefficients

t Sig. B Std. Error Beta

1 (Constant) 2,624 ,476 5,513 ,000

Harga ,666 ,043 ,776 15,586 ,000

Kualitas

Produk

,045 ,015 ,146 2,928 ,004

Lampiran 9

Hasil Uji Analisis Jalur Tahap II

Model Summary

Model R R Square

Adjusted R

Square

Std. Error of the

Estimate

1 ,825a ,680 ,674 ,765

a. Predictors: (Constant), Kepuasan_Konsumen, Kualitas_Produk,

Harga

ANOVA

a

Model Sum of Squares df Mean Square F Sig.

1 Regression 181,883 3 60,628 103,588 ,000b

Residual 85,451 146 ,585

Total 267,333 149

a. Dependent Variable: Loyalitas_Konsumen

b. Predictors: (Constant), Kepuasan_Konsumen, Kualitas_Produk, Harga

Coefficients

a

Model

Unstandardized Coefficients

Standardized

Coefficients

t Sig. B Std. Error Beta

1 (Constant) 2,782 1,061 2,621 ,010

Harga ,492 ,141 ,321 3,481 ,001

Kualitas

Produk

,012 ,032 ,022 ,381 ,703

Kepuasan

Konsumen

,925 ,167 ,519 5,529 ,000

Hasil Uji Analisis Jalur Tahap II Model

Trimming

Model Summary

Model R R Square

Adjusted R

Square

Std. Error of the

Estimate

1 ,825a ,680 ,676 ,763

a. Predictors: (Constant), Kepuasan_Konsumen, Harga

ANOVA

a

Model Sum of Squares df Mean Square F Sig.

1 Regression 181,798 2 90,899 156,217 ,000b

Residual 85,536 147 ,582

Total 267,333 149

a. Dependent Variable: Loyalitas_Konsumen

b. Predictors: (Constant), Kepuasan_Konsumen, Harga

Coefficients

a

Model

Unstandardized Coefficients

Standardized

Coefficients

t Sig. B Std. Error Beta

1 (Constant) 2,893 1,017 2,844 ,005

Harga ,500 ,139 ,327 3,590 ,000

Kepuasan_Konsumen ,940 ,162 ,527 5,797 ,000