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Study Case of “Bukan Empat Mata”

Lala Palupi Santyaputri

Email: [email protected]

Faculty of Design and Planning, Visual Communication Design Program University of Pelita Harapan, Lippo Karawaci – Jakarta Indonesia

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Television as a medium “presents us with a continuous

stream of images almost all of which are deeply familiar in structure and form. It uses codes that are closely related to those by which we perceive reality itself. It appears to be the natural way of seeing the world. It shows us not our names but our collective selves” (Fiske & Hartley,

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Nowadays television is familiarity, its centrality to our

culture, which makes it so important, so fascinating, and so difficult to analyze. It is someway one of basic habit in everyday life. It is rather like the language we speak:

taken for granted, but both complex and vital to an

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The issue of women's bodies in the media is considered

as a very important tool for the social and economic viability of that media. The female body is the main

attraction to be sold as a commodity, which is considered by the media as the breath of life. From this is seen that the female body is constructed deliberately by the media to be a tool in the process of distribution of a product

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Female body becomes erotic allure and stimulates the

interest of people to look at a program event. The effectiveness of women's bodies in influencing the

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Comedy television program that maintains such values ​​

actually grow new stereotypes of women, the concepts of sex and gender include where sex is the identification to distinguish male and female anatomy in terms of

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The stereotype of women as more easily explained with

start with the discourse that puts women in a position of negative and helpless. Any society, including Indonesia still holds stereotypes that men were in the left (active, civilized, rational, intelligent), while women in the right region (passive, close to nature, emotional, less

intelligent). Television programs often makes a standard ideal female body and prove how men (more production section) created women to match their fantasies about

"women's sexy or beautiful." Female models are object be created to achieve these fantasies, while men are

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Bukan Empat Mata is informal talk shows that

accommodate news and gossip of local celebrity. Hobson found that: ‘watching television is part of the everyday life of viewers’ and many of the programs that her

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Comedy television program today in some television

channels in Indonesia plays an important role during prime time. For example, "Bukan Empat Mata". Events comedy television program is made as attractive as

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STRUCTURE ANALYSIS ON TV TALKSHOW

“BUKAN EMPAT MATA”

The show was aired on since June 2006 Trans7 television

station, formerly called ”Empat Mata" but since

reprimanded by the Indonesian Broadcasting Commission in 2007 the event changed its name to "Bukan Empat

Mata".

The show has the format of a talk show and live show

band, led by Tukul Arwana, accompanied by Vega

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Women were chosen as a companion event already has a

stereotype of a beautiful woman, white, slender and long straight hair. Often just chimed jokes from the host. There are several techniques used in a shooting that brought accusations that it was sexist.

Men usually offer advice women, and men typically blame

the advice given. Men are often seen standing in front of the woman, to represent power, and women are seen as frivolous and disrespectful.

A technique often used is cutting - showing separate parts

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Image of women in the "Bukan Empat Mata" has a subordinate

image. In the following picture there are some symbols that

could be questionable. Program the television comedy program that does not show anything new about the image of women.

Comedy television program that just "take over" something that

is considered normal and should happen in life, which is one type of work that is 'obliged' to accompany main Host is Tukul Arwana.

Although on setting substantially, with brightly colored clothing

and dominant, but in perfect makeup while on stage, all it should be in the side because of the dominance of the main presenters.

In the television comedy program "Bukan Empat Mata" is a lot

of interaction and symbolic meanings of existing visual. Will

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Although on setting substantially, with brightly colored

clothing and dominant, but in perfect makeup while on stage, all it should be in the side because of the

dominance of the main presenters. In the television comedy program "Bukan Empat Mata" is a lot of

interaction and symbolic meanings of existing visual. Will explore how far the signs and meanings represent

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As well as being built into the lives of individuals,

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Television is often assigned a kind of everyday priority that

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The image above is taken from several episodes

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Elements that become room blocks in the tv talkshow in

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This is significant with body language that will be played

by the host. In this case a body can be represented of

women and traditional men. It is equipped with costumes, clothes make the body to continuously transformed, and as noted by Patrizia Calefato that limit the body's clothing, 'condemning it to the forced task of representing a social role, position or hierarchy', and clothing can also be a conduit to limit body, control system and the

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Mapping binary opposition

Male Female

Host Companion

Normal Abnormal

Formal Informal

Black Bright Colors

Suits Mini Skirt

Superior Inferior

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In general, the living room used to entertain someone who

is considered important so placed as the most

representative seats to be seated. Designed with an estimated would make a comfortable sit. Functional

properties must be occupied also evident in the present. In this case the co-host of the show format that sat in the chair by using a full dress formal dress giving other signs. Its presence in the host side and sits on a not reasonable and will seize the attention of the audience with its

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Because sitting in a place that does not fit into place.

Accompanying the show will sit cross-legged usually use mini skirt so that her leg will be the main focus of the first seen by the audience. The body is constructed as a

shared object as the parts that need to be or not to be seen. narrative sequence of image-and-text pieces, in which the dimension of time is thereby added. Devices

such as montage, mirrored figures, figures reflected in car windows, figures juxtaposed with statues and with other figures on television programs convey a sense of social interaction, and serve to reinforce the socio-political

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Television shows that the image is often created, mythical

female subordinate This is especially true of women, that they are always aesthetically pleasing. Women still

generally occupy an inferior position in television. And even though the world will still sexist even without a

television, media open new doors for people to see and believe what they see. Television allows people to see the stereotypical portrayal of women. And as visual

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Anne, Kathleen Mary (Eds.) (2005): Narrative and Media. New York: Cambridge University Press

Chaplin, Elizabeth, (1994) Sociology and Visual Representation. New York & London: Routledge.

Dines, G. & Humez, JM (Eds.) (1995): Gender, Race and Class

in Media: A Text Reader. Thousand Oaks, CA: Sage.

Fulton, Helen Elizabeth., Huisman, Rosemary Ellizabeth Anne., Murphet, Julian., Dunn, Gunter, B. (1986): Television and Sex

Role Stereotyping. London: Libbey.

Gauntlett, David & Hill, Annette, (1999): TV Living: Television,

Culture and Everyday Life. London & New York: Routledge

Manga, Julie Engel (2003): The Cultural Politics of Daytime TV

Talk Shows, Talking Trash. New York: New York University

Press.

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