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Journal of Education for Business
ISSN: 0883-2323 (Print) 1940-3356 (Online) Journal homepage: http://www.tandfonline.com/loi/vjeb20
The Relevancy of Graduate Curriculum to Human
Resource Professionals' Electronic Communication
Robert C. Hoell & Gordon O. Henry
To cite this article: Robert C. Hoell & Gordon O. Henry (2003) The Relevancy of Graduate Curriculum to Human Resource Professionals' Electronic Communication, Journal of Education for Business, 78:6, 329-334, DOI: 10.1080/08832320309598622
To link to this article: http://dx.doi.org/10.1080/08832320309598622
Published online: 31 Mar 2010.
Submit your article to this journal
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The Relevanc
Graduate Currici
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of
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Human Resource Professionals’
Electronic Communication
ROBERT C. HOELL
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Georgia Southern University
Statesboro, Georgia
n applied fields such as humanI
resource management, the relevancy of the academic curriculum to actual practice must be maintained and com- bined with pedagogical educational goals. Successful academic institutions offer programs that both educate and assist students in realizing their career aspirations by keeping their academic offerings current with the issues encountered by practitioners in the field. Institutions can accomplish this through systematic analyses of their curricula, evqo, though such analyses can be difficult because of a variety of economic and practical obstacles. In this article, we describe one attempt to perform such an analysis and its results. Schools and colleges of business are particularly vexed by the problem of curriculum currency because of the rate at which changes take place in their applied environments. Programs in human resource management (HRM) face an especially hectic pace of change, given the dynamic nature of economic, demographic, legal, and social environments of business (Greer, 1995; Schuler, 1998). Towers Perrin (1992) reported that the primary con- cern of human resource professionals is integrating the business systems of organizations that were combined through the fast-paced world of acquisi- tions. To illustrate how extensivelyABSTRACT. In this study, the authors examined the relevancy of graduate curricula in the area of human resource management. They conducted a quantitative analysis of the content of graduate courses and the electronic communication of human resource management profes- sionals to identify areas that were being either undertaught or over- taught. The authors analyzed the iden- tified areas of discrepancy and offer suggestions for revising the graduate curriculum, where necessary. General- ly, their findings indicate that the con- tent of most graduate courses closely mirrors the topics being discussed online by human resource manage- ment professionals.
human resource jobs have changed in recent years to accommodate such envi- ronmental changes, Storey (1 992) offered 27 points of difference between the historic job of personnel administra- tor and the contemporary job of human resource manager.
Because of its prominence in coping with these changes, the human resource (HR) function increasingly is being considered an important strategic part- ner in determining the success of con- temporary businesses (Baron & Kreps, 1999; Pfeffer, 1994). In fact, many authors (Becker, Huselid, & Ulrich, 2001; Pfeffer, 1998) have made the case that the human resources function of a firm is its single remaining competitive
GORDON
0.
HENRY
Indiana University Southeast
New Albany, Indiana
advantage in today’s market. Human resource professionals, acknowledging this increasing strategic importance, have increased their demands for cur- rent, accurate information. This need caused the Society for Human Resource Management (SHRM) to grow from 50,000 members in 1989 to over 150,000 currently (SHRM, 2000).
Though publications and professional meetings sponsored by professional organizations such as SHRM provide traditional methods for HR practitioners to remain current, advances in electron-
ic technology have allowed faster access
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to this essential information. Through
participation in Web-based discussions of various sorts, electronic communica- tions regarding human resource man- agement issues have flourished. Human resource management practitioners now widely report (Towers Perrin, 1992) that the World Wide Web is an indispensable source of the timely and accurate infor- mation needed for successful perfor-
mance of their jobs.
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HR professionals also are clamoring
for formal academic training in an attempt to update their skills. In response, the number of colleges and universities offering undergraduate and graduate degrees in human resource management has increased dramatically in recent years (About GOALS, 2000). A
concern, though, is whether the content
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July/August 2003 329
of these educational programs has kept pace with the rapid changes in the field (Kaufman, 1994).
In this study, we addressed this con- cern by comparing the content of acade- mic programs with the content of HR practitioners’ communications with their peers and human resource experts. The electronic record of Web-based communications affords an opportunity to do just that. Through an analysis of electronic discussions in which HR pro- fessionals participated, we attempted to examine the relationship between online discussion content and the curricula of graduate human resource management programs. Our results provide informa- tion regarding (a) those content areas in which academic curricula adequately reflect the concerns of human resource professionals and (b) opportunities for improvement in tailoring those curricula
to better meet students’ needs.
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Method
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Analysis Criteria
The Human Resource Certification Institute (HRCI) publishes an outline of the body of knowledge considered appropriate for a professional in HRM to master (Human Resources Certifica- tion Institute, 2000). This body of knowledge is divided into seven pri- mary categories: management prac- tices; general employment practices; staffing; human resource development; employee and labor relations; and health, safety, and security. Each of these categories is further divided into secondary and tertiary categories. We used the primary and secondary cate- gories of this body of knowledge (shown in Table 1) as the basis for ana- lyzing both the content of the electron- ic communications and the topics cov- ered in advanced degree programs.
Analysis
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of Electronic Communication ContentTo gather data regarding the commu- nication of HR professionals, we moni- tored the electronic bulletin board and the online discussion group generating the most “traffic.” We placed all com- ments made in these media for 1 week in each of 6 consecutive months into a primary and secondary category from HRCI’s body of knowledge. This approach resulted in a total of 3,066 comments for analysis according to their content.
Analysis
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of Course ContentSimilarly, we analyzed the content of course descriptions from 23 universities offering stand-alone master’s degrees in human resource management (e.g., HRM degrees that were not a track TABLE 1. Primary and Secondary Categories of the HRCI Body of Knowledge
Primary categories
Secondary categories
Health,
General Human Employee safety,
practices practices Staffing development and benefits relations security
Management employment resource Compensation and labor and
Role of HR in organizations
H R planning
Organization design and development
Budgeting, controlling, measurement
Quality and performance management
Performance appraisals
Legal factors
Individual employment rights
Job analysis, description, specification
Workplace behavior problems
Employee involvement
Employee attitudes and satisfaction Leadership
International HRM
Motivation
HR research
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EEOIAA
Recruiting
Selection
Career planning and development
Organizational exit
HR training and the organization
Needs analysis
Training and development program
Evaluation of training effectiveness
Taxes and accounting
Economic factors
Compensation philosophy and strategy
Compensation programs
Job pricing, pay structures, administration
Union Health
Safety representation
Collective
bargaining Security
Employer unfair practices
Union unfair practices
Mainaining nonunion status
Employee Public sector benefit labor programs relations
Job evaluation
Managing benefits
Compensation evaluation
Ethics
330 Journal of Education for Business
[image:3.612.49.561.342.739.2]within an
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MBA program). We also cate- gorized each topic covered in eachcourse, as indicated by the course descriptions, using the primary and sec- ondary categories of HRCI’s body of knowledge. A total of 800 topics identi- fied in the course descriptions were
placed into appropriate categories.
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Interobsewer Agreement
To measure the reliability of these content analyses, a second researcher independently categorized both the electronic communication comments and the topics contained in the course descriptions. We used the following for- mula to calculate the agreement
between the two researchers’ analyses:
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x
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100No.
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of agreements No. of agreements+
No. of disagreementsWe found agreement between researchers’ observations to be 98.1 %
(3009/3066 x 100) for the electronic communications and 97.3% (778/800 x
100) for the course description topics.
In the case of the disagreements, we consulted an additional subject matter expert to resolve the dispute, with the decision of that expert regarding the appropriate category for the message or topic being final.
Results
Overview
As depicted in Table 2, at first glance we noticed some differences between the proportion of time that HR profes- sionals spent discussing a particular topic and the proportion of coverage that that topic was given in academic curricula. The primary categories, pre- sented in italic type, represent summa- tions of all their secondary categories. For example, the primary category of management practices accounted for 12.55% of all online discussions and 26.88% of course topics within human resource management college curricula. The secondary category data indicate how often specific topics were dis- cussed online and in graduate classes- for example, 3.7 1 % and 1 .OO%, respec- tively, for the role of HR in
TABLE 2. Percentage of Online Versus Course Content Allotted to Primary and Secondary Topics
Amount of content allotted (%) Online Course
1. Management practices Role of HR in organizations
HR planning
Organizational design and development Budgeting, controlling, measurement Motivation
Leadership
Quality and performance management, total quality
Employee involvement strategies Human resource research
International human resource management Ethics
2. General employment practices Legal and regulatory factors
Job analysis, description, specification Individual employee rights
Performance appraisals Workplace behavior problems
Employee attitudes, opinions, satisfaction
Equal employment opportunitylaffirmative action Recruitment
Selection
Career planning and development Organizational exit
Human resource training and the organization Training needs analysis
Training and development programs Evaluation of training effectiveness
Tax and accounting treatment
Economic factors affecting compensation Compensation philosophy, strategy, policy
Compensation types, characteristics, advantages/disadvantages
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of evaluation methods
Job pricing, pay structures, pay rate administration Employee benefit programs
Managing employee benefit programs
Evaluating total compensation strategy and effectiveness
Union representation of employees Employer unfair labor practices
Union unfair labor practices, strikes, boycotts Collective bargaining
Managing organizatiodunion relations Maintaining nonunion status
Public sector labor relations 7. Health, safety, and security
Health Safety Security
8. Other Total
management
3. StafJing
4. Human resource development
5. Compensation and benefits
6. Employee and labor relations
12.55 3.71 6.60 0.29 0.20 0.07 0.29 0.34 0.02 0.41 0.00 1
.oo
19.04 12.52 I .54 0.14 0.49 3.45 0.90 20.22 0.79 8.43 6.40 0.79 3.82 4.09 1.30 0.63 1.63 0.53 33.00 3.45 1.54 0.80 4.06 4.17 2.72 12.46 3.81 0.00 0.26 0.00 0.12 0.00 0.14 0.00 0.00 0.00 4.99 1.62 2.04 1.34 5.84 100.00 26.881
.oo
5.25 2.88 3.25 3.25 1.63 0.88
1
.so
3.25 2.75 1.25 9.13 4.13 0.75 0.00 0.38 2.75 1.13 14.50 4.38 2.50 3.13 2.38 2.13 9.00 2.13 2.00 2.63 2.25 23.25 2.38 2.38 3.00 2.50 2.88 3.38 3.00 1.88 1.88 16.25 1.75 1.38 1.38 3.75 4.13 2.13 1.75 0.88 0.38 0.38 0.13 0.13 100.00July/August
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2003 331organizations. Category
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8, “Other,” wasnot an HRCI primary category, but we added it to the analysis to include such diverse topics as r h m 6 writing, per- sonal counseling, and parking con- cerns-issues not included in any other
primary category.
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Content Analysis: Primary Categories
In Table 3, we show the results of a
statistical analysis examining the rela- tionship between the primary categories when data from the subcategories were “collapsed’ into these categories. The differences in the proportion of com- ments devoted to the various primary categories between online discussions and the topics covered in HR courses did not appear to be significant. In other words, when the data were amalgamat- ed within the primary categories, any detailed differences in communication content were hidden. To shed light on the exact nature of the differences in content from the .two sources used, we focused our attention on those differ- ences that were found at the secondary category level.
Content Analysis: Secondary Categories
To accurately identify the differences in content between the two data sources, we also analyzed the data as subgroups within the primary topic cat- egories established by HRCI. We con- ducted this analysis to determine whether the proportions of topics dis- cussed within any one primary category online differed from the proportions of topics addressed in courses. Because the data were standardized as propor- tions and were non-normally distrib- uted, we used a Wilcoxon Signed Ranks Test (see Chou, 1989 for a complete description of this test). We show the
results of this analysis in Table
4.
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Through this comparison of all the subtopics under each primary category, we found three significant differences between the content of online discus- sions and course descriptions. The man- agement practices, human resources development, and employee and labor relations categories were found to be significantly different, meaning that the
[image:5.612.46.387.407.734.2]content of online discussions regarding
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TABLE 3. Comparison of Topics Discussed Across PrimaryCategory Headings
No. of Test statistic Asymp. sig. Categories analyzed categories (Z) (2-tailed)
Primary categories 8
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-.
140 3 8 9TABLE 4. Comparison of Topics Discussed (as Proportions of Total Con- tent Items): Online Discussions Versus Course Descriptions
No. of Test statistic Asymp. sig. Topic subtopics (Z) (2-tailed) Management practices 1 1 -1.956 .050**
General employment practices 6 -1.572 .I 16
Staffing 5 -.674 SO0
Human resources development 4 -1.826 .068* Compensation and benefits 9 -.652 .515
Employee and labor relations 7 -2.371 .018**
Health, safety, and security 3 -1.604 .I09
*Significant at .I0 level. **Significant at .05 level.
secondary topics within these primary categories did not mirror the topics taught in graduate human resource man- agement courses.
Though these analyses indicated whether the proportions of topics dis- cussed online and in class were differ- ent, they did not indicate which sec- ondary topics received lesser or greater coverage in the college curricula. Hence, we made a post hoc analysis of the secondary level categories to achieve greater understanding of those
differences. In Table 5 ,
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we present those specific topic areas that were signifi-cantly overrepresented or underrepre- sented in college course descriptions, as compared with the representation in online discussions.
For those topics having a significant difference, the proportion of items cov- ered in class was typically greater than that discussed online. Although dis- crepancies between college course con- tent and professional communications appeared to exist, these results must be judged cautiously, because it is possible that various practical and academic considerations could have accounted for these discrepancies.
Discussion
Our results indicated that two topics within the management practices area- the role of HR in organizations and HR planning-were discussed more online than they were taught in the class. All other discrepancies between course content and online discussion content, in the primary areas of management practices, human resource development, and employee and labor relations, appeared to result from topics being overtaught.
Interpreting these findings is prob- lematic because multiple explanations are plausible. For example, regarding the two apparently undertaught subtopics in the management practices area, it is very plausible that colleges simply are not spending enough time on these topics in their curricula. This situ- ation would suggest a needed increase in time spent on those topics. However, it may have been that these topics did not lend themselves to a standard college
educational format. These two topics-
332
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of Education forzyxwvutsrqponmlkjihgfedcbaZYXWVUTSRQPONMLKJIHGFEDCBA
BusinessTABLE 5. Topics Over- and Underrepresented In HRM Master’s Programs
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Topics overrepresented Topics underrepresentedin graduate programs in graduate programs
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Management practices area
Organizational design and development Budgeting, controlling, measurement
Motivation
Leadership
Quality and performance management/TQM Employee involvement strategies
HR research International HRM
Ethics
Role of HR in organizations
Human resource planning
Human resource development area
HR training and the organization Training needs analysis
Training and development programs Evaluation of training effectiveness
None
Employee and labor relations
Union representation of employees None
Employer unfair labor practices
Union unfair labor practices, strikeshoycotts Collective bargaining
Managing organizatiodunion relations Maintaining nonunion status
Public sector labor relations
the role of HR management in organiza- tions and HR planning-are decidedly strategic in nature. Such topics may require a more nontraditional pedagogi- cal approach than would the technical mechanics of a human resource system. Alternatively, these strategic topics may have been difficult to transfer from the college classroom to actual implementa- tion. If this were the cause of the observed discrepancy, the issue becomes one not of time allocation but of pedagogy. Perhaps a greater emphasis on participatory learning or other meth- ods conducive to emphasizing strategic level material is required.
How to address the two underrepre- sented HR topics may seem an insignif- icant consideration given the large num- ber of topics that apparently are being overtaught in college settings. A total of 21 subtopics were being taught more frequently than they were being dis- cussed online. From ethics to public sector labor relations, these subtopics did not appear in the electronic discus-
sions in the same proportions that course descriptions indicated that they were being introduced in the classroom. Again, multiple and at times opposing explanations for these observed discrep- ancies are possible.
One possibility is that the emphasis given these topics in academic curricula results in their being discussed less often. That is, those topics are so well under- stood by human resource practitioners upon their graduation that they do not need additional guidance on them. The topics are being transmitted in school and understood to an appropriate degree,
which in turn drives down the number
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ofquestions being posed online.
As a corollary, it might be that these particular topics themselves are rela- tively easy to understand and imple- ment. Because the ideas are not difficult to implement in actual practice, no fur- ther discussion is necessary. For instance, organizational design is often treated conceptually in a classroom set- ting, with a strong reliance on the intro-
duction of new terminology. It might well be that, once introduced to organi- zational design concepts, any graduate can apply them easily to his or her employing organization and will need little if any further discussion with peer HR professionals. However, examina- tion of the topics being overtaught also reveals some instances in which this explanation probably would not be the case. Motivation of employees, for example, typically is thought of as a subject that is especially difficult for managers to place into practice, no mat- ter how familiar they may be with the relevant vocabulary (Krumm, 2001;
Schultz
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& Schultz, 1998). A final issue to consider when exam-ining the observed discrepancies is whether the importance of a particular
topic warrants the significant class time devoted to it, if that topic is encountered relatively infrequently on the job. For example, in spite of the well-documented decrease in unioniza- tion in many sectors of contemporary business (Hunter, 1999), would we really want colleges’ curricular cover- age of employee and labor relations (in this study, 16%) to mirror the exact time (in this study, 0.26%) spent dis- cussing it online? Because of the con- tinued extreme importance of this topic to many organizations, universities- some of which offer entire master’s degrees in this specialization-may very well respond in the negative.
Conclusion
Our research question considered the differences between topics discussed online by human resource professionals and the topics taught in graduate pro- grams that specialize in human resource management education. We sought to determine whether the two are in align- ment. That is, should more or less time be spent on specific topics in HR cours- es, given the time they are discussed by professionals? At first glance, one might be tempted to reduce the time spent on topics that, according to the present data collected, are overtaught and increase the time spent on undertaught items. Howev- er, the actual reasons for these observed differences may be counterindicative of
such an immediate reaction.
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July/August
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2003 333 [image:6.612.50.385.58.408.2]For instance, if the reason for more online discussion is the inherent diffi- culty of some subject matter to be understood or applied, it might well be better to change teaching methods and pedagogy rather than the amount of time spent on that subject. If a topic does not translate well from theory to actual practice, perhaps a more “hands-
on”
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or experiential approach is neces-sary. Case analyses, in-class exercises, out-of-class experiences, or even a cooperative experience such as a practicum or internship might better facilitate student mastery of these top- ics. In such cases, it may be that more time spent on these topics (assuming appropriate pedagogy), rather than less, would be beneficial.
Obviously, it is important for colleges to cover material that is timely and use- ful to the working human resource pro- fessional. However, it is also important to temper pure application with problem solving and other advanced skill-set development. Although human resource research, for instance, is not widely dis- cussed online, should the concept not be taught? Is not an understanding of how and when to delve into previous studies and analyses as useful as being able to develop a training program? Although the first temptation might be to decrease the time spent on a topic, as indicated by the results, an academic treatment also must be incorporated. Certain topics will be taught for development of the “whole” student, and they might not be reflected directly in the online discus- sions. But even long-time human resource managers might agree that such academic development is necessary for the level of thought and decision making
that
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HR practitioners will need. Another consideration related to therole of academic curricula in developing well-rounded graduates has to do with those topics that are of obvious impor- tance but may be encountered infre- quently in the field. In such instances, would it be proper to reduce further the
amount of consideration given these topics in class? For instance, in our sam- ple we found that only 1.25% of all course topics taught related to ethics. Yet, this amount is still more than the
1 .OO%
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of online discussions related tothis topic. Relying on these data alone, would it be prudent for instructors to decrease the time spent on ethical issues in class and to redistribute this time to other topics? The extreme importance of appropriately dealing with ethical conflicts when they arise in the work- place, though this may occur very infre- quently, argues against this solution.
A final consideration affecting the conclusions that may be drawn from these results is whether discussions
among peers in a profession
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shouldmirror the topics addressed in their aca- demic training. The argument could be made that such redundancy in learning environments is detrimental to the overall development of those profes- sionals. The most effective training program may be one in which different topics are addressed in settings most appropriate for their mastery. The pre- sent results provide no evidence indi- cating that this may not be the case already in the training of human resource professionals.
Clearly, further investigation of all the possible reasons for observed differ- ences between discussion and course topics is needed before strong conclu- sions can be made about the appropri- ateness of academic curricula. The data that we have presented in this article reveal that subtopics within only three of seven major topics of study differed with regard to online discussion and course coverage. This result, compounded with the fact that no significant differences turned up when we amalgamated topics under their primary headings, shows that there is more evidence supporting the similarities across these items than their differences. So, considering the variety of explanations that can be proffered regarding the few observed differences,
and without more detailed investigation of these proposed explanations, we believe that the most appropriate current solution for this problem is none at all. That is, current systems in place to update and make relevant the content of human resource graduate courses should be continued, and at this time we recom- mend no significant shift in emphasis
based on the current analysis.
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