ABSTRAK
Intan Puspita Mawarkristy, 210111100046. 2013. Universitas Padjadjaran, Fakultas Ilmu Komunikasi, jurusan Manajemen Komunikasi,. Penelitian ini berjudul “Strategi Komunikasi Tim Sosialisasi 4 Pilar dalam Rangka Sosialisasi Wawasan Kebangsaan” dengan pembimbing utama Agus Setiaman S.Sos., M.Si., dan pembimbing pendamping Iwan Koswara, Drs., M.Si.
Tujuan penelitian ini untuk mengetahui perencanaan, pelaksanaan, evaluasi strategi komunikasi Tim Sosialisasi 4 Pilar MPR RI dalam mensosialisasikan wawasan kebangsaan kepada para mahasiswa, serta alasan mengapa Tim Sosialisasi 4 Pilar menggunakan strategi tersebut.
Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus melalui teknik observasi langsung, wawancara, serta studi pustaka.
ABSTRACT
Intan Puspita Mawarkristy, 210111100046. 2012. University of Padjadajran
Faculty of Communication Department of Communication Management.The title of this research is “Strategy Communication of 4 Pilar Socialization Team in the Socialization of Nationalism Concept” with a mentor principal is, Agus Setiaman,
S.Sos., M.Si and superising companion is Iwan Koswara, Drs.
The purpose of this research to know about planning, implementation and
evaluation strategy communication of 4 Pilar Socialization Team MPR RI in the
socialization nationalism concept to the colleger, and also the reason why 4 Pilar
Socialization Team Secretariat used this strategy.
This study used qualitative research, used a case study methods trough direct
observation, interview, and library research.
The results of this research, that the process of communication strategy
conducted by 4 Pilar Socialization Team of MPR RI was the plan covering:
determination of the themes, formulation of/drafting the materials, selection of the
interviewess, alocation of time and place. The implementation packed in talkshow
form has run well although it was still obstructed by machine and human error. The
evaluation trough the accountability reports covering the logging activities report as
well as the implementation constraints up to finding solution to minimize the
constraints on event has already run well. The reason using such this communication
strategy of"serius tetapi santai" is the socialization team was willingto convey the
