• Tidak ada hasil yang ditemukan

Analisis Pengaruh Kualitas Produk Terhadap Kepuasan Nasabah Mandiri Tabungan Pada Mahasiswa Fakultas Ekonomi Universitas Sumatera Utara

N/A
N/A
Protected

Academic year: 2019

Membagikan "Analisis Pengaruh Kualitas Produk Terhadap Kepuasan Nasabah Mandiri Tabungan Pada Mahasiswa Fakultas Ekonomi Universitas Sumatera Utara"

Copied!
25
0
0

Teks penuh

(1)

LAMPIRAN

Lampiran 1. Kuesioner Penelitian

KUESIONER PENELITIAN

Analisis Pengaruh Kualitas Produk Terhadap Kepuasan Nasabah Dalam

Menggunakan Mandiri Tabungan Pada PT.Bank Mandiri Tbk

Bersama ini, saya meminta kesediaan Saudara/i untuk mengisi daftar

kuesioner yang diberikan. Informasi yang Saudara/i berikan merupakan bantuan

yang sangat berarti bagi saya dalam menyelesaikan penelitian ini . Atas bantuan

dan perhatian Saudara/i, saya ucapkan terimakasih.

Nama

:

Umur

:

Jenis Kelamin

: a. Pria b. Wanita

Lama Menjadi Nasabah

: a. 6 Bulan

1 Tahun

b. Di atas 1 Tahun

Penghasilan / Bulan

:

a.

Rp.500.000,00 - Rp.1000.000,00

b.

Rp.1000.000,00 - Rp.1.500.000,00

c.

Rp.1.500.000,00 - Rp. 2000.000,00

d.

> Rp.2000.000,00

Isilah jawaban berikut sesuai dengan pendapat Saudara/i, dengan cara

memberikan tanda ( √) pada kolom yang tersedia.

(2)

KETERANGAN

Variabel

Variabel Penelitian

Kualitas Produk (X)

1.

Variabel Performa

(X

1

)

No. Atribut

SS

S

KS

TS

STS

1

Biaya setoran awal pembukaan rekening Mandiri

Tabungan relatif ringan.

2

Mandiri Tabungan memiliki tingkat suku bunga lebih

besar dibandingkan dengan Bank lainnya.

2.

Variabel Keistimewaan

(X

2

)

No. Atribut

SS

S

KS

TS

STS

1

Menggunakan ATM Bank Mandiri mudah dan tersebar

luas dan dapat digunakan di ATM Bersama, ATM

LINK, ATM Prima maupun ATM berlogo Visa di

seluruh dunia.

2

Mandiri Tabungan menyelenggarakan program undian

berhadiah Mandiri Fiesta secara rutin dan memberikan

hadiah terbesar

(3)

3.

Variabel Kenyamanan

(X

3

)

No. Atribut

SS

S

KS

TS

STS

1

Fasilitas Mandiri SMS, Mandiri Internet dan Mandiri

Call menambah kenyamanan anda bertransaksi dimana

saja selama 24 jam

2

Ruang Bank Mandiri Nyaman untuk bertransaksi

4.

Kemampuan Pelayanan

(X

4

)

No. Atribut

SS

S

KS

TS

STS

1

Karyawan Bank Mandiri sopan dalam melayani nasabah

Mandiri Tabungan

2

Karyawan Bank Mandiri mempunyai kompetensi dalam

melayani nasabah Mandiri Tabungan

5.

Kualitas yang dipersepsikan

(X

5

)

No. Atribut

SS

S

KS

TS

STS

1

Dengan menggunakan Mandiri Tabungan dapat

meningkatkan harga diri karena mempunyai kualitas

produk yang baik

2

Mandiri Tabungan mempunyai nilai reputasi yang baik

Kepuasan Nasabah (Y)

No. Atribut

SS

S

KS

TS

STS

1

Saya mendapatkan produk Mandiri Tabungan sesuai

dengan keinginan dan kebutuhan

2

Saya mendapatkan produk Mandiri Tabungan

melampaui dengan harapan saya

(4)

Lampiran 2. Tabulasi Data

No.

VARIABEL INDEPENDENT VARIABEL DEPENDENT

(5)

43 4 4 5 4 4 4 5 5 5 5 4 4

(6)

93 3 3 4 4 3 3 5 4 4 4 4 4

94 4 4 4 4 4 4 4 4 4 4 4 4

95 4 4 4 4 4 4 5 5 3 4 4 4

96 4 4 4 3 4 4 4 4 4 4 4 4

97 4 4 5 5 4 3 4 4 4 4 5 5

98 4 4 4 4 3 3 4 4 4 4 4 4

99 5 4 5 4 4 4 5 4 4 5 5 4

100 5 4 4 4 3 4 5 4 5 3 4 5

(7)

Lampiran 3. Deskriptif Statistik

Descriptive Statistics

Valid N (listwise)

100

(8)

Lampiran 4. Uji Reliabilitas dan Validitas 30 Responden

Reliability

Scale: PERFORMA

Case Processing Summary

N %

Cases Valid 30 100.0

Excludeda 0 .0

Total 30 100.0

a. Listwise deletion based on all variables in the procedure.

Reliability Statistics

Cronbach's Alpha N of Items

.663 2

Item-Total Statistics

Scale Mean

if Item Deleted

Scale Variance if Item Deleted

Corrected

a. The value is negative due to a negative average covariance among items. This violates reliability model assumptions. You may want to check item codings.

(9)

Reliability

Scale: KENYAMANAN

Case Processing Summary

N %

Cases Valid 30 100.0

Excludeda 0 .0

Total 30 100.0

a. Listwise deletion based on all variables in the procedure.

Reliability Statistics

Cronbach's Alpha N of Items

.921 2

Item-Total Statistics

Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item Deleted

Kenyamanan_1 4.1333 .395 .861 .a

Kenyamanan_2 4.1000 .300 .861 .a

a. The value is negative due to a negative average covariance among items. This violates reliability model assumptions. You may want to check item codings.

(10)

Reliability

Scale: KEISTIMEWAAN

Case Processing Summary

N %

Cases Valid 30 100.0

Excludeda 0 .0

Total 30 100.0

a. Listwise deletion based on all variables in the procedure.

Reliability Statistics

Cronbach's Alpha N of Items

.768 2

Item-Total Statistics

Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item Deleted

Keistimewaan_1 4.1000 .369 .623 .a

Keistimewaan_2 4.1667 .351 .623 .a

a. The value is negative due to a negative average covariance among items. This violates reliability model assumptions. You may want to check item codings.

(11)

Reliability

Scale: PELAYANAN

Case Processing Summary

N %

Cases Valid 30 100.0

Excludeda 0 .0

Total 30 100.0

a. Listwise deletion based on all variables in the procedure.

Reliability Statistics

Cronbach's Alpha N of Items

.889 2

Item-Total Statistics

Scale Mean

if Item Deleted

Scale Variance if Item Deleted

Corrected

a. The value is negative due to a negative average covariance among items. This violates reliability model assumptions. You may want to check item codings.

(12)

Reliability

Scale: KUALITAS

Case Processing Summary

N %

Cases Valid 30 100.0

Excludeda 0 .0

Total 30 100.0

a. Listwise deletion based on all variables in the procedure.

Reliability Statistics

Cronbach's Alpha N of Items

.674 2

Item-Total Statistics

Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item Deleted

Kualitas_1 4.2667 .271 .511 .a

Kualitas_2 4.3000 .217 .511 .a

a. The value is negative due to a negative average covariance among items. This violates reliability model assumptions. You may want to check item codings.

(13)

Reliability

Scale: KEPUASAN NASABAH

Case Processing Summary

N %

Cases Valid 30 100.0

Excludeda 0 .0

Total 30 100.0

a. Listwise deletion based on all variables in the procedure.

Reliability Statistics

Cronbach's Alpha N of Items

.697 2

Item-Total Statistics

Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item Deleted

Kepuasan_Pelanggan_1 4.5333 .257 .539 .a

Kepuasan_Pelanggan_2 4.4667 .326 .539 .a

a. The value is negative due to a negative average covariance among items. This violates reliability model assumptions. You may want to check item codings.

(14)

Lampiran 5. Uji Reliabilitas dan Validitas 100 Responden

Reliability

Scale: PERFORMA

Case Processing Summary

N %

Cases Valid 100 100.0

Excludeda 0 .0

Total 100 100.0

a. Listwise deletion based on all variables in the procedure.

Reliability Statistics

Cronbach's Alpha N of Items

.676 2

Item-Total Statistics

Scale

Mean if Item Deleted

Scale Variance if

Item

a. The value is negative due to a negative average covariance among items. This violates reliability model assumptions. You may want to check item codings.

(15)

Scale: KENYAMANAN

Case Processing Summary

N %

Cases Valid 100 100.0

Excludeda 0 .0

Total 100 100.0

a. Listwise deletion based on all variables in the procedure.

Reliability Statistics

Cronbach's Alpha N of Items

.857 2

Item-Total Statistics

Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item Deleted

Kenyamanan_1 4.0200 .343 .750 .a

Kenyamanan_2 3.9700 .332 .750 .a

a. The value is negative due to a negative average covariance among items. This violates reliability model assumptions. You may want to check item codings.

(16)

Reliability

Scale: KEISTIMEWAAN

Case Processing Summary

N %

Cases Valid 100 100.0

Excludeda 0 .0

Total 100 100.0

a. Listwise deletion based on all variables in the procedure.

Reliability Statistics

Cronbach's Alpha N of Items

.667 2

Item-Total Statistics

Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item Deleted

Keistimewaan_1 4.0200 .282 .501 .a

Keistimewaan_2 4.0800 .317 .501 .a

a. The value is negative due to a negative average covariance among items. This violates reliability model assumptions. You may want to check item codings.

(17)

Reliability

Scale: PELAYANAN

Case Processing Summary

N %

Cases Valid 100 100.0

Excludeda 0 .0

Total 100 100.0

a. Listwise deletion based on all variables in the procedure.

Reliability Statistics

Cronbach's Alpha N of Items

.789 2

Item-Total Statistics

Scale

Mean if Item Deleted

Scale Variance if

Item

a. The value is negative due to a negative average covariance among items. This violates reliability model assumptions. You may want to check item codings.

(18)

Reliability

Scale: KUALITAS

Case Processing Summary

N %

Cases Valid 100 100.0

Excludeda 0 .0

Total 100 100.0

a. Listwise deletion based on all variables in the

procedure.

Reliability Statistics

Cronbach's Alpha N of Items

.654 2

Item-Total Statistics

Scale Mean if Item

Deleted

Scale Variance if

Item Deleted

Corrected

Item-Total Correlation

Cronbach's Alpha

if Item Deleted

Kualitas_1 4.1100 .321 .490 .a

Kualitas_2 4.1200 .248 .490 .a

a. The value is negative due to a negative average covariance among items. This violates

reliability model assumptions. You may want to check item codings.

(19)

Reliability

Scale: KEPUASAN NASABAH

Case Processing Summary

N %

Cases Valid 100 100.0

Excludeda 0 .0

Total 100 100.0

a. Listwise deletion based on all variables in the

procedure.

Reliability Statistics

Cronbach's Alpha N of Items

.711 2

Item-Total Statistics

Scale Mean if Item

Deleted

Scale Variance if

Item Deleted

Corrected

Item-Total Correlation

Cronbach's Alpha

if Item Deleted

Kepuasan_Pelanggan_1 4.4000 .242 .558 .a

Kepuasan_Pelanggan_2 4.3900 .321 .558 .a

a. The value is negative due to a negative average covariance among items. This violates reliability model

assumptions. You may want to check item codings.

(20)

Lampiran 6. Regresi

Regression

Descriptive Statistics

Mean Std. Deviation N

Kepuasan_Pelanggan 8.79 0.93523 100

Performa 8.05 0.80873 100

nasabah Performa Keistimewaan Kenyamanan Pelayanan Kualitas Pearson

N Kepuasan_Pelanggan

100 100 100 100 100 100

(21)

Variables Entered/Removedb

Model

Variables Entered

Variables

Removed Method

1

Kualitas, Pelayanan, Performa, Kenyamanan,

Keistimewaana . Enter

a. All requested variables entered.

b. Dependent Variable: Kepuasan_Pelanggan

Model Summaryb

Model R

Change Statistics R

a. Predictors: (Constant), Kualitas, Pelayanan, Performa, Kenyamanan, Keistimewaan b. Dependent Variable: Kepuasan_Pelanggan

ANOVAb

a. Predictors: (Constant), Kualitas, Pelayanan, Performa, Kenyamanan, Keistimewaan

b. Dependent Variable: Kepuasan_Pelanggan

Coefficients

(22)

a. Dependent Variable: Kepuasan_Pelanggan

Coefficient Correlationsa

Model Kualitas Pelayanan Performa Kenyamanan Keistimewaan

1 Correlations Kualitas 1 0.027 -0.033 -0.173 -0.221

a. Dependent Variable:

Kepuasan_Pelanggan

Residuals Statisticsa

Minimum Maximum Mean

Std.

Deviation N

Predicted Value

6.9829 10.1007 8.79 0.56264 100

Residual

-1.78469 1.51624 0 0.74705 100

Std. Predicted

Value -3.212 2.33 0 1 100

Std. Residual

-2.328 1.978 0 0.974 100

a. Dependent Variable: Kepuasan_Pelanggan

(23)

Lampiran 7. N-Par Test

One-Sample Kolmogorov-Smirnov Test

Performa Keistimewaan Kenyamanan Pelayanan Kualitas

Kepuasan

Deviation 0. 80873 0.94815 1.08707 0.99549 0.91954 0.93523

Most

Kolmogorov- Smirnov

Z 3.554 3.08 3.063 3.299 3.288 2.809

Asymp. Sig. (2-tailed)

0 0 0 0 0 0

a. Test distribution is

Normal.

(24)

Lampiran 8. Grafik

(25)

Referensi

Dokumen terkait

Bank Mandiri (Persero), Tbk. KCP Medan Titi Papan. 3) Untuk mengetahui pengaruh timbal balik terhadap kepuasan nasabah

“Analisis Pengaruh Bank Servqual, Produk dan Merek Terhadap Kepuasan Nasabah Tabungan BSM Pada Bank Syariah Mandiri Cabang Solo”.. Zagoto, Riana dan Retno Budi

PT. Bank Mandiri, Tbk cabang Pinrang selalu memfokuskan pada kepuasan tinggi karena nasabah yang tingkat kepuasannya biasa-biasa saja akan mudah berubah bila mendapat tawaran

Hasil penelitian ini menunjukan bahwa variabel Kualitas Pelayanan (X) dalam kategori cukup baik, dan variabel Kepuasan Nasabah tabungan tadhabur (Y) masuk dalam kategori

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kualitas pelayanan pemberian kredit terhadap kepuasan nasabah dan dampaknya terhadap loyalitas nasabah pada PT Bank

KEPUASAN NASABAH TERHADAP PELAYANAN PT BANK MANDIRI Tbk (Persero) CABANG CEMARA ASRI ”.3. 1.2

Saya yang bertanda tangan di bawah ini menyatakan dengan sesungguhnya bahwa skripsi saya yang berjudul Pengaruh Pelayanan, Kualitas Produk dan Harga Terhadap Kepuasan

Variabel yang memiliki pengaruh terhadap kepuasan nasabah Tabungan BTN Batara pada PT Bank Tabungan Negara (Persero) Cabang Palembang yaitu dimensi Tangible dan dimensi Emphaty