Best Flyer Design Ideas
Top 10 Flyer Design Ideas For Your Next Project
Advertising is a fiercely competitive arena for many brands. Every day, new tools and mediums are tried out, adopted and
discarded by companies as they explore the best way to promote offerings of
products and services. Branded digital presence is seeing the most expansion right now, from promotions on social
media to Google self-promotion using SEO and SEM. However, that doesn’t mean we should count traditional mediums like
flyers, brochures and leaflets out! You can use these materials to your advantage at events, exhibitions and trade shows!
Physical advertising materials are also
accessible to most budget and a great way to explore new creative ideas. Check out
our Flyer Design Services
Innovative and Creative
Flyer Design Ideas A Splash of Color : -
Color is a design staple in the creative world, and the decisions you make about its use are incredibly important.
That’s why it’s our very first point! Careful use of colors from vivid shades, classic hues, pastels and gradient effects add drama and spark to even the most basic of flyer designs.
This restaurant is a great example.
Keep It Simple, Sweetie
As you collect
inspiration from modern designs and strive to be ever more unique and outlandish, you may forget that simplicity is a design in and of itself.
Always keep the
familiar adage in mind- K.I.S.S. or keep it
simple, sweetie!
Simplicity is especially key when you have limited space. Clean up your design and
showcase your product with clear fonts, white spaces, and minimal color palettes. Take the example above.
Make Your Seasons Bright
You may hope to stretch your
marketing and
advertising budget by using the same flyer design year-round, but we don’t recommend it. To pull market
share and capitalize on the biggest retail sales windows of the year, spend a little more on seasonal leaflets! Make sure to customize this to your market, of course. You don’t have to create a new flyer for Easter if it doesn’t make sense for your business.
Minimalism, all the way Oftentimes,
minimalism is the hallmark of luxury brands. For
example, Apple relies on short, to the point
messaging and the now-iconic
Macintosh apple symbol. Tiffany’s is recognizable by their blue box.
Consumers will recognize your
brand on-sight with a colorful,
minimalistic flyer design. Sleek
designs, sharp
fonts, solid shades,
and adopting “less
is more” is the way
to go.
Get artistic
Many a time, product or a brand demands that the flyer design needs to be artistic and surreal in nature and its overall creative
approach.
Especially if you are fashion or a music
brand, you will need to add the touch of
artistry with the splash of colors, gradient
effects, ink shape designs, calligraphy, the play of textures, and more. Have a look at the above
mentioned example, the splash of the hues of pink over the off white background with the clear message and communication. It is artistic, eye-catching and visually appealing.
Schemes and Offers
If you are in a market with a lot of
competition, you’re probably no stranger to going the extra mile with enticing offers to generate interest in your target audience.
Therefore distributing flyers, coupons and collateral is probably one such strategy.
Take a cue from the above flyer of a fashion brand. The design incorporates bold colors, attractive line detailing and an enticing offer to draw recipients into the store.
Try new layouts
Here is an idea that not many dare to embrace as it can be quite a risk.
But in the world of design and creativity, you will have to take and embrace risks to create something that is path-breaking and makes you try
something novel and unique. And one such example is to try out different layouts in the shape and size of the flyer rather than
sticking to the molds of rectangles and squares.
Or if you don’t wish to play with the size
owing to the printing budget constraints, change the layout on the design part to get that creative edge and class
Doodle it up
Playing with doodles displaying the features and attributes of your product or service offerings is another way to make your flyer design stand apart
from the rest of your contemporary brands with a creative edge of charm and all the fun elements. Plus the color scheme, layout, and typeface should complement your
brand architecture and the nature and type of your offerings. And keep in mind that you don’t have to go
haywire and make sure that doodle designs are not over the top and confusing to understand and decode.
Gritty and Gothic
Many brands shy away from trying out the flyer designs that are gritty and gothic in nature with the
vintage look and feel as it can be a
considerable risk as the fonts are heavy and color scheme is also not that subtle and classy. Hence, do give second thoughts if you want your flyer design to have that Goth style and effect to it. Just like the
above-mentioned flyer design of an American eating joint has done with the color tones, graphics, and the
overall look and feel. It can be a very well
calculated design and creative risk.
Line effect, anyone
The design is just not confined to using the stock imagery that is available on the various stock photos websites or using the actual images of the product and services offerings.
You can always play with fine lines giving them a smooth, classy, and a creative texture forming your design elements
complementing your brand architecture and features of your
offerings. Just like the example of the above- showcased flyer, it looks so clean and attractive with the sheer blend of lines with the background color and the entire layout of the flyer.
