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Teks penuh

(1)

Topik Bahasan

Ruang lingkup komunikasi pemasaran

Ekuitas merk

Geodemografis & Psikografis

Produk baru

Periklanan

Sales promotion

Publicity

Personalselling

Green marketing

(2)

Unsur-unsur/bentuk utama

dari komunikasi pemasaran



: kegiatan komunikasi yang terdiri dari informasi dan gagasan tentang suatu

produk dengan tujuan sebagai informing, persuading, reminding, adding value dan assisting dari suatu produk tersebut.



: semua keg.pemasaran yg coba merangsang terjadinya pembelian suatu produk yg cepat/singkat



: aplikasi dlm mempromosikan persh/merk dgn mengasosiasikan persh.dgn

keg.tertentu (event organizer)



: kom.massa/€ Iklan, tdk ada biaya utk waktu & ruang iklan, biasanya dlm btk editorial/berita/komentar ttg produk persh (public relation)

(3)

Merk

= nama, istilah, tanda, simbol,

desain atau kombinasi masing2 untuk

mngidentifikasi produk dr produsen agar

dpt dibedakan dr kompetitornya

Brand awareness

= kemampuan merk yg

muncul dlm benak kons.( brand

recognition & brand recall )

Brand image

= sbg jenis asosiasi yg

muncul dibenak kons.ketika mengingat

sebuah merk

(4)

Thanks for your

Thanks for your

attention….!

attention….!

Semoga Alloh selalu meridhoi &

Semoga Alloh selalu meridhoi &

merengkuh kita dengan kasih

merengkuh kita dengan kasih

& sayangNYA

& sayangNYA

Amin Allohumma amiin

Referensi

Unduh sekarang ( - 4 Halaman - 711.00 KB )

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