vi DAFTAR ISI
Halaman
HALAMAN JUDUL ... i
KATA PENGANTAR ... ii
ASBTRAK ... iv
DAFTAR ISI ... vi
DAFTAR GAMBAR ... xii
DAFTAR TABEL ... vii
DAFTAR LAMPIRAN ... viii
BAB 1 PENDAHULUAN 1.1 Latar Belakang Penelitian ... 1
1.2 . Rumusan Masalah ... 9
1.3 Tujuan Penelitian ... 10
1.4 Manfaat Penelitian ... 11
1.5 Ruang Lingkup Penelitian ... 11
BAB II KAJIAN PUSTAKA 2.1 Landasan Teori ... 12
2.1.1 Grand Theory ... 12
2.1.2 Intention To Purchase ... 12
2.1.3 Technology Acceptance Model (TAM) ... 13
2.1.4 Attitude Towards Mobile App Use ... 13
2.1.5 Perceived Usefulness ... 14
2.1.6 Perceived Ease of Use ... 15
2.1.7 Social Influence ... 15
2.1.8 Peer Influence ... 16
2.2 Fenomena ... 17
2.3 Penelitian Pendahulu ... 17
vii
2.4 Hubungan antar Variabel dan Hipotesis ... 23
2.4.1 Hubungan Perceived usefulness terhadap Attitude towards mobile app use ... 23
2.4.2 Hubungan Perceived ease of use terhadap Attitude towards mobile app use ... 23
2.4.3 Hubungan Social influence terhadap Attitude towards mobile app use ... 24
2.4.4 Hubungan Peer influence terhadap Attitude towards mobile app use ... 25
2.4.5 Hubungan Attitude towards mobile app use terhadap Intention to purchase ... 25
2.4.6 Hubungan Perceived usefulness terhadap Intention to purchase dengan mediasi Attitude towards mobile app use ... 26
2.4.7 Hubungan Perceived ease of use terhadap Intention to purchase dengan mediasi Attitude towards mobile app use ... 27
2.4.8 Hubungan Social influence terhadap Intention to purchase dengan mediasi Attitude towards mobile app use ... 27
2.4.9 Hubungan Peer influence terhadap Intention to purchase dengan mediasi Attitude towards mobile app use ... 28
2.5 Model Analisis ... 29
BAB III METODOLOGI PENELITIAN 3.1 Jenis Penelitian ... 30
3.2 Populasi dan Sampel ... 30
3.2.1 Populasi ... 30
3.2.2 Sampel ... 30
3.3 Jenis Data, Sumber Data dan Skala Pengukuran ... 32
3.3.1 Jenis Data dan Sumber Data ... 32
viii
3.3.2 Skala Pengukuran ... 33
3.4 Variabel dan Definisi Operasional ... 35
3.5 Prosedur Pengumpulan Data ... 36
3.5.1 Membuat Kuesioner ... 36
3.5.2 Memvalidasi Item Kuesioner ke Expert ... 37
3.5.3 Pilot Test ... 37
3.5.4 Menyebarkan Kuesioner ke Responden ... 37
3.5.5 Mengeliminasi Respon Yang Tidak Lengkap ... 38
3.5.6 Pengolahan Data ... 38
3.6 Metode Analisis dan Pengujian Hipotesis ... 38
3.6.1 Analisis Statistik Deskriptif ... 38
3.6.2 Analisis Structural Equation Model (SEM) ... 39
3.6.3 Partial Least Square (PLS) ... 39
3.6.4 Measurement (Outer) Model ... 40
3.6.4.1 Uji Validitas ... 40
3.6.4.2 Uji Reliabilitas ... 42
3.6.5 Model Struktural (Inner Model) ... 41
3.6.6 Pengujian Hipotesis ... 42
3.6.7 Analisis SEM dengan efek Mediasi ... 43
BAB IV HASIL DAN PEMBAHASAN 4.1 Analisis Data ... 44
4.1.1 Deskripsi Responden ... 44
4.1.2 Deskripsi Variabel Penelitian ... 47
4.2 Analisis Partial Least Square ... 52
4.3 Evaluasi Outer Model ... 56
4.3.1 Validitas Konvergen Awal ... 56
4.3.2 Validitas Konvergen Akhir ... 57
4.3.3 Validitas Diskriminan ... 58
4.3.4 Reliabilitas Komposit ... 60
4.4 Evaluasi Structural (Inner) Model ... 61
ix
4.4.1 Nilai R Square (R2) ... 61
4.4.2 Nilai Q Square (Q2) ... 62
4.5 Uji Hipotesis ... 62
4.6 Pembahasan ... 68
4.6.1 Analisis Deskripsi Responden ... 68
2.6.2 Pengaruh Perceived Usefulness Terhadap Attitude towards mobile app use ... 69
2.6.3 Pengaruh Perceived Ease of Use Terhadap Attitude towards mobile app use ... 70
2.6.4 Pengaruh Social Influence Terhadap Attitude towards mobile app use ... 71
2.6.5 Pengaruh Peer Influence Terhadap Attitude towards mobile app use ... 72
2.6.6 Pengaruh Attitude towards mobile app use terhadap Intention To Purchase ... 73
2.6.7 Pengaruh Perceived Usefulness Terhadap Intention To Purchase Melalui Attitude towards mobile app use ... 74
2.6.8 Pengaruh Perceived Ease of Use Terhadap Intention To Purchase Melalui Attitude towards mobile app use ... 75
2.6.9 Pengaruh Social Influence Terhadap Intention To Purchase Melalui Attitude towards mobile app use ... 76
2.6.10 Pengaruh Peer Inflyence Terhadap Intention To Purchase Melalui Attitude towards mobile app use ... 77
4.7 Implikasi Manajerial ... 78
4.8 Keterbatasan Penelitian ... 79
BAB V KESIMPULAN DAN SARAN 5.1 Kesimpulan ... 81
5.2 Saran ... 82
DAFTAR PUSTAKA ... 84
x DAFTAR GAMBAR
Halaman
Gambar 1.1 Digital Around The World 2020 ... 2
Gambar 1.2 Mobile’s Share of Total Internet Time ... 3
Gambar 1.3 Data Prediksi Penetrasi Ponsel Pintar Di Indonesia ... 4
Gambar 1.4 10 E-commerce dengan Pengunjung Terbesar pada Kuartal IV 2020 ... 5
Gambar 2.1 Konsep Model Theory of Reasoned Actionr (TRA) ... 12
Gambar 3.1 Bagan Prosedur Pengumpulan Data ... 36
Gambar 4.1 Hasil Pengujian Algoritma PLS Awal ... 53
Gambar 4.2 Hasil Pengujian Algoritma Bootsrap Awal ... 54
Gambar 4.3 Hasil Pengujian Algoritma PLS Akhir ... 55
Gambar 4.4 Hasil Pengujian Algaritma Bootstrap Akhir ... 56
xi DAFTAR TABEL
Halaman
Tabel 3.1 Interpretasi Skala Interval ... 33
Tabel 3.2 Variabel & Definisi Operasional ... 33
Tabel 4.1 Karakteristik Responden Berdasarkan Jenis Kelamin ... 44
Tabel 4.2 Karakteristik Responden Berdasarkan Pendidikan Terakhir ... 44
Tabel 4.3 Karakteristik Responden Berdasarkan Usia ... 45
Tabel 4.4 Karakteristik Responden Berdasarkan Domisili ... 45
Tabel 4.5 Karakteristik Responden Berdasarkan Masa Berbelanja ... 45
Tabel 4.6 Karakteristik Responden Berdasarkan Frekuensi Berbelanja Dalam 1 Bulan ... 46
Tabel 4.7 Karakteristik Responden Berdasarkan Pengeluaran Berbelanja ... 46
Tabel 4.8 Karakteristik Responden Berdasarkan Mengetahui Marketplace ... 47
Tabel 4.9 Karakteristik Responden Berdasarkan Akses Marketplace ... 47
Tabel 4.10 Kategori Mean Jawaban Responden ... 48
Tabel 4.11 Deskripsi Variabel Intention To Purchase ... 48
Tabel 4.12 Deskripsi Variabel Attitude towards mobile app use ... 49
Tabel 4.13 Deskripsi Variabel Perceived Usefulness ... 49
Tabel 4.14 Deskripsi Variabel Perceived Ease of Use ... 50
Tabel 4.15 Deskripsi Variabel Social Influence ... 51
Tabel 4.16 Deskripsi Variabel Peer Influence ... 51
Tabel 4.17 Nilai Outer Loading dan AVE Awal ... 56
Tabel 4.18 Nilai Outer Loading dan AVE Akhir ... 58
Tabel 4.19 Nilai Cross Loading ... 59
Tabel 4.20 Tabel Fornell-Larcker ... 59
Tabel 4.21 Nilai Combach’s Alpha dan Composite Reliability ... 60
Tabel 4.22 Nilai R Square ... 61
Tabel 4.23 Hasil Path Coefficients ... 63
Tabel 4.24 Ringkasan Hasil Pengujian Hipotesis ... 67
xii DAFTAR LAMPIRAN
Lampiran A – Kuisioner ... A Lampiran B – Mapping Jurnal ... B Lampiran C – Hasil Uji Statistik dengan SPSS ... C
