i ABSTRAK
Pengaruh Kepercayaan, Iklan (Advertising), dan Persepsi Resiko (Perceived Risk) Terhadap Keputusan Pembelian Secara Online Pada Ibu Muda Kelas
Menengah Di Perumaha Johor Indah Permai 1 Medan
Tujuan dari penelitian ini adalah untuk mengetahui Pengaruh Kepercayaan, Iklan (Advertising), dan Persepsi Resiko (Perceived Risk) Terhadap Keputusan Pembelian Secara Online Pada Ibu Muda Kelas Menengah Di perumahan Johor Indah Permai 1 Medan. Hasil penelitian menunjukkan bahwa berdasarkan uji F, variabel independen yang terdiri dari variabel kepercayaan, iklan (advertising), dan Persepsi resiko (perceived risk) secara bersama-sama berpengaruh positif dan signifikan terhadap keputusan pembelian. Hasil uji t menunjukkan bahwa variabel kepercayaan, iklan (advertising), dan persepsi resiko (perceived risk) secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian. Nilai Adjusted R Square adalah sebesar 0.494 yang berarti 49,4% faktor-faktor keputusan pembelian secara online pada ibu muda kelas menengah di Perumahan Johor Indah Permai 1 Medan dapat dijelaskan oleh variabel bebas yaitu variabel kepercayaan, iklan (advertising),dan persepsi resiko (perceived risk) sedangkan sisanya sebesar 52,7% dijelaskan oleh variabel-variabel lain diluar penelitian ini.
Kata Kunci : Kepercayaan, Iklan (Advertising), dan Persepsi Resiko (Perceived Risk), Keputusan Pembelian.
ii ABSTRACT
THE INFLUENCE OF TRUST, ASVERTISING, AND PERCEIVED RISK ON BUYING DECISION ONLINE OF YOUNG MOTHER MIDDLE
CLASS IN HOUSING JOHOR INDAH PERMAI 1 MEDAN
The purpose of this study was to determine the influence of trust, advertising, and perceived risk on buying decision online of young mother middle class in housing johor indah permai 1 medan. The results showed that based on the F test, independent variables trust, advertising, and perceived risk simultaneously positive and significant impact on purchasing decisions. T test results showed that the variables trust, advertising, and perceived risk partial positive and significant impact on purchasing decisions. Adjusted R Square value is equal to 0494, which means 49,4% factors in purchase decisions online in housing johor indah permai 1 medan can be explained by the independent variables of trust, advertising, and perceived risk, while the remaining 52.7% is explained by variables other than this study.
Keyword: Trust, Advertising, Perceived Risk, and Buying Decision.
