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Management

Management

Information Systems,

Information Systems,

10/e

10/e

Raymond McLeod and George

Raymond McLeod and George

Schell

(2)

Chapter 11

Chapter 11

Decision Support Systems

(3)

Learning Objectives

Learning Objectives

Understand the fundamentals of

Understand the fundamentals of

decision making & problem solving.

decision making & problem solving.

Know how the decision support system

Know how the decision support system

(DSS) concept originated.

(DSS) concept originated.

Know the fundamentals of

Know the fundamentals of

mathematical modeling.

mathematical modeling.

Know how to use an electronic

Know how to use an electronic

spreadsheet as a mathematical model.

(4)

Learning Objectives (Cont’d)

Learning Objectives (Cont’d)

Be familiar with how artificial

Be familiar with how artificial

intelligence emerged as a computer

intelligence emerged as a computer

application & know its main areas.

application & know its main areas.

Know the four basic parts of an expert

Know the four basic parts of an expert

system.

system.

Know what a group decision support

Know what a group decision support

system (GDSS) is & the different

system (GDSS) is & the different

(5)

Problem-Solving & Decision

Problem-Solving & Decision

Making Review

Making Review

Problem solving

Problem solving

consists of response to

consists of response to

things going well & also to things going

things going well & also to things going

badly.

badly.

Problem

Problem

is a condition or event that is

is a condition or event that is

harmful or potentially harmful to a firm or

harmful or potentially harmful to a firm or

that is beneficial or potentially beneficial.

that is beneficial or potentially beneficial.

Decision making

Decision making

is the act of selecting

is the act of selecting

from alternative problem solutions.

from alternative problem solutions.

(6)

Problem-Solving Phases

Problem-Solving Phases

Herbert A. Simon’s

Herbert A. Simon’s

four basic phases:

four basic phases:

Intelligence phase

Intelligence phase

– Searching the

– Searching the

environment for conditions calling for a

environment for conditions calling for a

solution.

solution.

Design activity

Design activity

– inventing, developing,

– inventing, developing,

& analyzing possible course of actions.

& analyzing possible course of actions.

Choice activity

Choice activity

– Selecting a particular

– Selecting a particular

course of action from those available.

course of action from those available.

(7)

Frameworks & Systems

Frameworks & Systems

Approach

Approach

Problem-solving frameworks

Problem-solving frameworks

General systems model of the firm.

General systems model of the firm.

Eight-element environmental model.

Eight-element environmental model.

Systems approach to problem-solving,

Systems approach to problem-solving,

involves a series of steps grouped into

involves a series of steps grouped into

three phases – preparation effort,

three phases – preparation effort,

definition effort, & solution effort.

(8)

Importance of Systems View

Importance of Systems View

Systems view

Systems view

which regards business operations as

which regards business operations as

systems embedded within a larger environmental setting;

systems embedded within a larger environmental setting;

abstract way of thinking; potential value to the manager.

abstract way of thinking; potential value to the manager.

Prevents the manager from getting lost in the

Prevents the manager from getting lost in the

complexity of the organizational structure & details of

complexity of the organizational structure & details of

the job.

the job.

Recognizes the necessity of having good objectives.

Recognizes the necessity of having good objectives.

Emphasizes the importance of all of the parts of the

Emphasizes the importance of all of the parts of the

organization working together.

organization working together.

Acknowledges the interconnections of the organization

Acknowledges the interconnections of the organization

with its environment.

with its environment.

Places a high value on feedback information that can

Places a high value on feedback information that can

only be achieved by means of a closed-loop system.

(9)

Building on the Concepts

Building on the Concepts

Elements of a problem-solving phase.

Elements of a problem-solving phase.

Desired state

Desired state

– what the system should achieve.

– what the system should achieve.

Current state

Current state

– what the system is now achieving.

– what the system is now achieving.

Solution criterion

Solution criterion

– difference between the current

– difference between the current

state & the desired state.

state & the desired state.

Constraints.

Constraints.

Internal

Internal

take the form of limited resources that exist

take the form of limited resources that exist

within the firm.

within the firm.

Environmental

Environmental

take the form of pressures from

take the form of pressures from

various environmental elements that restrict the flow of

various environmental elements that restrict the flow of

resources into & out of the firm.

resources into & out of the firm.

When all of these elements exist & the manager

When all of these elements exist & the manager

(10)
[image:10.720.54.694.56.502.2]

Figure 11.1 Elements of the

Figure 11.1 Elements of the

(11)

Selecting the Best Solution

Selecting the Best Solution

Henry Mintzberg

Henry Mintzberg

, management theorist,

, management theorist,

has identified three approaches:

has identified three approaches:

Analysis

Analysis

– a systematic evaluation of

– a systematic evaluation of

options.

options.

Judgment

Judgment

– the mental process of a

– the mental process of a

single manager.

single manager.

Bargaining

Bargaining

– negotiations between

– negotiations between

several managers.

(12)

Problem vs. Symptoms

Problem vs. Symptoms

Symptom

Symptom

is a condition produced by the problem.

is a condition produced by the problem.

Structured problem

Structured problem

consists of elements &

consists of elements &

relationships between elements, all of which are

relationships between elements, all of which are

understood by the problem solver.

understood by the problem solver.

Unstructured problem

Unstructured problem

is one that contains no

is one that contains no

elements or relationships between elements that

elements or relationships between elements that

are understood by the problem solver.

are understood by the problem solver.

Semistructured problem

Semistructured problem

is one that contains

is one that contains

some

some

elements or relationships that are

elements or relationships that are

understood by the problem solver & some that are

understood by the problem solver & some that are

not.

(13)

Types of Decisions

Types of Decisions

Programmed decisions

Programmed decisions

are

are

“repetitive & routine,

“repetitive & routine,

to the extent that a definite procedure has been

to the extent that a definite procedure has been

worked out for handling them so that they don’t

worked out for handling them so that they don’t

have to be treated de novo (as new) each time

have to be treated de novo (as new) each time

they occur.

they occur.

Nonprogrammed decisions

Nonprogrammed decisions

are “

are “

novel,

novel,

unstructured, & unusually consequential.

unstructured, & unusually consequential.

There’s no cut-and-dried method for handling

There’s no cut-and-dried method for handling

the problem because its precise nature &

the problem because its precise nature &

structure are elusive or complex, because it is so

structure are elusive or complex, because it is so

important that it deserves a custom-tailored

important that it deserves a custom-tailored

(14)

Decision Support Systems

Decision Support Systems

Gorry & Scott Morton (1971) argued that an

Gorry & Scott Morton (1971) argued that an

information system that focused on single problems

information system that focused on single problems

faced by single managers would provide better

faced by single managers would provide better

support.

support.

Central to their concept was a table, called the Gorry-

Central to their concept was a table, called the

Gorry-Scott Morton grid (Figure 11.2) that classifies problems

Scott Morton grid (Figure 11.2) that classifies problems

in terms of problem structure & management level.

in terms of problem structure & management level.

The top level is called the

The top level is called the

strategic planning level

strategic planning level

, the

, the

middle level - the

middle level - the

management control level

management control level

, & the

, & the

lower level - the

lower level - the

operational control level.

operational control level.

Gorry & Scott Morton also used the term

Gorry & Scott Morton also used the term

decision

decision

support system (DSS)

support system (DSS)

to describe the systems that

to describe the systems that

could provide the needed support.

(15)
[image:15.720.61.679.85.486.2]

Figure 11.2 The Gorry &

Figure 11.2 The Gorry &

(16)

A DSS Model

A DSS Model

Originally the DSS was conceived to produce periodic

Originally the DSS was conceived to produce periodic

& special reports (responses to database queries), &

& special reports (responses to database queries), &

outputs from mathematical models.

outputs from mathematical models.

An ability was added to permit problem solvers to work

An ability was added to permit problem solvers to work

in groups.

in groups.

The addition of groupware enabled the system to

The addition of groupware enabled the system to

function as a group decision support system (GDSS).

function as a group decision support system (GDSS).

Figure 11.3 is a model of a DSS. The arrow at the

Figure 11.3 is a model of a DSS. The arrow at the

bottom indicates how the configuration has expanded

bottom indicates how the configuration has expanded

over time.

over time.

More recently, artificial intelligence (AI) capability has

More recently, artificial intelligence (AI) capability has

been added, along with an ability to engage in online

been added, along with an ability to engage in online

(17)
[image:17.720.22.705.28.513.2]
(18)

Mathematical Modeling

Mathematical Modeling

Model

Model

is an abstraction of something. It represents

is an abstraction of something. It represents

some object or activity, which is called an

some object or activity, which is called an

entity.

entity.

There are four basic types of models:

There are four basic types of models:

Physical model

Physical model

is a three-dimensional

is a three-dimensional

representation of its entity.

representation of its entity.

Narrative model

Narrative model

, which describes its entity with

, which describes its entity with

spoken or written words.

spoken or written words.

Graphic model

Graphic model

represents its entity with an

represents its entity with an

abstraction of lines, symbols, or shapes (Figure

abstraction of lines, symbols, or shapes (Figure

11.4).

11.4).

Economic order quantity (EOQ)Economic order quantity (EOQ) is the optimum is the optimum

quantity of replenishment stock to order from a supplier.

quantity of replenishment stock to order from a supplier.

Mathematical model

Mathematical model

is any mathematical

is any mathematical

(19)

Formula to Compute Economic

Formula to Compute Economic

(20)
[image:20.720.48.674.115.490.2]

Figure 11.4 Graphical Model of

Figure 11.4 Graphical Model of

(21)

Uses of Models

Uses of Models

Facilitate Understanding:

Facilitate Understanding:

Once a simple model is

Once a simple model is

understood, it can gradually be made more complex

understood, it can gradually be made more complex

so as to more accurately represent its entity.   

so as to more accurately represent its entity.   

Facilitate Communication:

Facilitate Communication:

All four types of models

All four types of models

can communicate information quickly and accurately.

can communicate information quickly and accurately.

  

  

Predict the Future:

Predict the Future:

  The mathematical model can

  The mathematical model can

predict what might happen in the future but a

predict what might happen in the future but a

manager must use judgment & intuition in evaluating

manager must use judgment & intuition in evaluating

the output.

the output.

A mathematical model can be classified in terms of

A mathematical model can be classified in terms of

three dimensions: the influence of time, the degree of

three dimensions: the influence of time, the degree of

(22)

Classes of Mathematical

Classes of Mathematical

Models

Models

Static model

Static model

doesn’t include time as a variable

doesn’t include time as a variable

but deals only with a particular point in time.

but deals only with a particular point in time.

Dynamic

Dynamic

model

model

includes time as a variable;

includes time as a variable;

it

it

represents the behavior of the entity over time.

represents the behavior of the entity over time.

Probabilistic model

Probabilistic model

includes probabilities.

includes probabilities.

Otherwise, it is a

Otherwise, it is a

deterministic

deterministic

model

model

.

.

Probability

Probability

is the chance that something will happen.

is the chance that something will happen.

Optimizing model

Optimizing model

is one that selects the best

is one that selects the best

solution among the alternatives.

solution among the alternatives.

Suboptimizing

Suboptimizing

model (satisficing model)

model (satisficing model)

does

does

not identify the decisions that will produce the best

not identify the decisions that will produce the best

outcome but leaves that task to the manager.

(23)

Simulation

Simulation

The act of using a model is called

The act of using a model is called

simulation

simulation

while the

while the

term

term

scenario

scenario

is used to describe the conditions that

is used to describe the conditions that

influence a simulation.

influence a simulation.

For example, if you are simulating an inventory system,

For example, if you are simulating an inventory system,

as shown in Figure 11.5, the scenario specifies the

as shown in Figure 11.5, the scenario specifies the

beginning balance & the daily sales units.

beginning balance & the daily sales units.

Models can be designed so that the

Models can be designed so that the

scenario data

scenario data

elements

elements

are variables, thus enabling different values

are variables, thus enabling different values

to be assigned.

to be assigned.

The input values the manager enters to gauge their

The input values the manager enters to gauge their

impact on the entity are known as

impact on the entity are known as

decision variables.

decision variables.

Figure 11.5 gives an example of decision variables such

Figure 11.5 gives an example of decision variables such

(24)
[image:24.720.33.708.15.511.2]

Figure 11.5 Scenario Data &

Figure 11.5 Scenario Data &

Decision Variables from a

Decision Variables from a

(25)

Simulation Technique & Format

Simulation Technique & Format

of Simulation Output

of Simulation Output

The manager usually executes an optimizing

The manager usually executes an optimizing

model only a single time.

model only a single time.

Suboptimizing models, however, are run over &

Suboptimizing models, however, are run over &

over, in a search for the combination of

over, in a search for the combination of

decision variables that produces a satisfying

decision variables that produces a satisfying

outcome (known as playing the

outcome (known as playing the

what-if game

what-if game

).

).

Each time the model is run, only one decision

Each time the model is run, only one decision

variable should be changed, so its influence can

variable should be changed, so its influence can

be seen.

be seen.

This way, the problem solver systematically

This way, the problem solver systematically

discovers the combination of decisions leading

discovers the combination of decisions leading

to a desirable solution.

(26)

A Modeling Example

A Modeling Example

A firm’s executives may use a math model to assist

A firm’s executives may use a math model to assist

in making key decisions & to simulate the effect of:

in making key decisions & to simulate the effect of:

1.

1.

Price

Price

of the product;

of the product;

2.

2.

Amount of

Amount of

plant investment;

plant investment;

3.

3.

Amount to be invested in

Amount to be invested in

marketing

marketing

activity;

activity;

4.

4.

Amount to be invested in

Amount to be invested in

R & D.

R & D.

Furthermore, executives want to simulate 4 quarters

Furthermore, executives want to simulate 4 quarters

of activity & produce 2 reports: an operating

of activity & produce 2 reports: an operating

statement & an income statement.

statement & an income statement.

Figures 11.6 and 11.7 shows the input screen used to

Figures 11.6 and 11.7 shows the input screen used to

enter the scenario data elements for the prior

enter the scenario data elements for the prior

quarter & next quarter, respectively.

(27)
[image:27.720.31.720.11.521.2]

Figure 11.6 Model Input Screen

Figure 11.6 Model Input Screen

for Entering Scenario Data for

for Entering Scenario Data for

(28)
[image:28.720.38.705.18.493.2]

Figure 11.7 Model Input Screen

Figure 11.7 Model Input Screen

for Entering Scenario Data for

for Entering Scenario Data for

(29)

Model Output

Model Output

The next quarter’s activity (Quarter 1) is

The next quarter’s activity (Quarter 1) is

simulated, & the after-tax profit is displayed on

simulated, & the after-tax profit is displayed on

the screen.

the screen.

The executives then study the figure & decide on

The executives then study the figure & decide on

the set of decisions to be used in Quarter 2.

the set of decisions to be used in Quarter 2.

These decisions are entered & the simulation is

These decisions are entered & the simulation is

repeated.

repeated.

This process continues until all four quarters

This process continues until all four quarters

have been simulated. At this point the screen

have been simulated. At this point the screen

has the appearance shown in Figure 11.8.

has the appearance shown in Figure 11.8.

The operating statement in Figure 11.9 & the

The operating statement in Figure 11.9 & the

income statement in Figure 11.10 are displayed

income statement in Figure 11.10 are displayed

(30)
[image:30.720.6.705.53.499.2]

Figure 11.8 Summary Output

Figure 11.8 Summary Output

(31)
[image:31.720.40.704.24.507.2]

Figure 11.9 Operating

Figure 11.9 Operating

Statement Shows Nonmonetary

Statement Shows Nonmonetary

(32)
[image:32.720.30.704.34.518.2]

Figure 11.10 Income Statement

Figure 11.10 Income Statement

(33)

Modeling Advantages &

Modeling Advantages &

Disadvantages

Disadvantages

Advantages:

Advantages:

The modeling process is a

The modeling process is a

learning experience.

learning experience.

The speed of the simulation process enables the

The speed of the simulation process enables the

consideration of a larger number of alternatives.

consideration of a larger number of alternatives.

Models provide a

Models provide a

predictive power

predictive power

- a look into the future -

- a look into the future -

that no other information-producing method offers.

that no other information-producing method offers.

Models are

Models are

less expensive

less expensive

than the trial-and-error method.

than the trial-and-error method.

Disadvantages:

Disadvantages:

The difficulty of modeling a business system

The

difficulty of modeling a business system

will produce a

will produce a

model that does not capture all of the influences on the

model that does not capture all of the influences on the

entity.

entity.

A high degree of mathematical skill

A

high degree of mathematical skill

is required to develop

is required to develop

(34)

Mathematical Modeling Using

Mathematical Modeling Using

Electronic Spreadsheets

Electronic Spreadsheets

The technological breakthrough that enabled problem

The technological breakthrough that enabled problem

solvers to develop their own math models was the electronic

solvers to develop their own math models was the electronic

spreadsheet.

spreadsheet.

Static model

Static model

: Figure 11.11 shows an operating budget in

: Figure 11.11 shows an operating budget in

column form. The columns are for: the budgeted expenses,

column form. The columns are for: the budgeted expenses,

actual expenses, & variance, while rows are used for the

actual expenses, & variance, while rows are used for the

various expense items.

various expense items.

A spreadsheet is especially well-suited for use as a

A spreadsheet is especially well-suited for use as a

dynamic

dynamic

model

model

. The columns are excellent for the time periods, as

. The columns are excellent for the time periods, as

illustrated in Figure 11.12.

illustrated in Figure 11.12.

A spreadsheet also lends itself to playing the “what-if”

A spreadsheet also lends itself to playing the “what-if”

game, where the problem solver manipulates 1 or more

game, where the problem solver manipulates 1 or more

(35)
[image:35.720.13.717.12.517.2]

Figure 11.11 Spreadsheet Rows

Figure 11.11 Spreadsheet Rows

& Columns Provide Format for

& Columns Provide Format for

(36)
[image:36.720.45.686.18.507.2]

Figure 11.12 Spreadsheet

Figure 11.12 Spreadsheet

Columns are Excellent for Time

Columns are Excellent for Time

(37)

Spreadsheet Model Interface

Spreadsheet Model Interface

When using a spreadsheet as a mathematical model,

When using a spreadsheet as a mathematical model,

the user can enter data or make changes directly to

the user can enter data or make changes directly to

the spreadsheet cells, or by using a GUI

the spreadsheet cells, or by using a GUI

The pricing model described earlier in Figures 11.6-

The pricing model described earlier in Figures

11.6-11.10 could have been developed using a

11.10 could have been developed using a

spreadsheet, and had the graphical user interface

spreadsheet, and had the graphical user interface

added

added

The interface could be created using a programming

The interface could be created using a programming

language such as Visual Basic and would likely require

language such as Visual Basic and would likely require

an information specialist to develop

an information specialist to develop

A development approach would be for the user to

A development approach would be for the user to

develop the spreadsheet and then have the interface

develop the spreadsheet and then have the interface

(38)

Artificial Intelligence

Artificial Intelligence

Artificial intelligence (AI)

Artificial intelligence (AI)

is the activity of

is the activity of

providing such machines as computers with the

providing such machines as computers with the

ability to display behavior that would be regarded as

ability to display behavior that would be regarded as

intelligent if it were observed in humans.

intelligent if it were observed in humans.

AI is being applied in business in

AI is being applied in business in

knowledge-

knowledge-based systems

based systems

, which use human knowledge to

, which use human knowledge to

solve problems.

solve problems.

The most popular type of knowledge-based system

The most popular type of knowledge-based system

are

are

expert systems

expert systems

, which are computer programs

, which are computer programs

that try to represent the knowledge of human

that try to represent the knowledge of human

experts in the form of heuristics.

experts in the form of heuristics.

These heuristics allow an expert system to consult

These heuristics allow an expert system to consult

on how to solve a problem: called a consultation

on how to solve a problem: called a consultation

-

-

the user consults the expert system for advice.

(39)

Areas of AI

Areas of AI

Expert system

Expert system

is a computer program that

is a computer program that

attempts to represent the knowledge of

attempts to represent the knowledge of

human experts in the form of heuristics.

human experts in the form of heuristics.

Heuristic

Heuristic

is a rule of thumb or a rule of

is a rule of thumb or a rule of

good guessing.

good guessing.

Consultation

Consultation

is the act of using an expert

is the act of using an expert

system.

system.

Knowledge engineer

Knowledge engineer

has special expertise

has special expertise

in artificial intelligence; adept in obtaining

in artificial intelligence; adept in obtaining

(40)

Areas of AI (Cont’d)

Areas of AI (Cont’d)

Neural networks

Neural networks

mimic the

mimic the

physiology of the human brain.

physiology of the human brain.

Genetic algorithms

Genetic algorithms

apply the

apply the

“survival of the fittest” process to

“survival of the fittest” process to

enable problem solvers to produce

enable problem solvers to produce

increasingly better problem solutions.

increasingly better problem solutions.

Intelligent agents

Intelligent agents

are used to

are used to

perform repetitive computer-related

perform repetitive computer-related

tasks; i.e. data mining.

(41)

Expert System Configuration

Expert System Configuration

User interface

User interface

enables the manager to

enables the manager to

enter instructions & information into the

enter instructions & information into the

expert system & to receive information from

expert system & to receive information from

it.

it.

Knowledge base

Knowledge base

contains both facts that

contains both facts that

describe the problem area & knowledge

describe the problem area & knowledge

representation techniques that describe how

representation techniques that describe how

the facts fit together in a logical manner.

the facts fit together in a logical manner.

Problem domain

Problem domain

is used to describe the

is used to describe the

(42)

Expert System Configuration

Expert System Configuration

(Cont’d)

(Cont’d)

Rule

Rule

specifies what to do in a given

specifies what to do in a given

situation & consists of two parts:

situation & consists of two parts:

A c

A c

ondition

ondition

that may or may not be true, and

that may or may not be true, and

An

An

action

action

to be taken when the condition is true.

to be taken when the condition is true.

Inference engine is the portion of the expert

Inference engine is the portion of the expert

system that performs reasoning by using the

system that performs reasoning by using the

contents of the knowledge base in a

contents of the knowledge base in a

particular sequence.

particular sequence.

Goal variable

Goal variable

is assigning a value to the

is assigning a value to the

(43)

Expert System Configuration

Expert System Configuration

(Cont’d)

(Cont’d)

Expert system shell

Expert system shell

is a ready-made

is a ready-made

processor that can be tailored to a specific

processor that can be tailored to a specific

problem domain through the addition of the

problem domain through the addition of the

appropriate knowledge base.

appropriate knowledge base.

Case-based reasoning

Case-based reasoning

(

(

CBR

CBR

) uses

) uses

historical data as the basis for identifying

historical data as the basis for identifying

problems & recommending solutions.

problems & recommending solutions.

Decision tree

Decision tree

is a network-like structure

is a network-like structure

that enables the user to progress from the

that enables the user to progress from the

root through the network of branches by

root through the network of branches by

(44)
[image:44.720.20.720.54.512.2]

Figure 11.13 Expert System

Figure 11.13 Expert System

(45)

Group Decision Support

Group Decision Support

System

System

Group decision support system

Group decision support system

(

(

GDSS

GDSS

) is “a

) is “a

computer-based system that supports groups of

computer-based system that supports groups of

people engaged in a common task (or goal) & that

people engaged in a common task (or goal) & that

provides an interface to a shared environment”.

provides an interface to a shared environment”.

Aliases

Aliases

group support system

group support system

(

(

GSS

GSS

),

),

computer-

computer-supported cooperative work

supported cooperative work

(

(

CSCW

CSCW

),

),

computerized collaborative work

computerized collaborative work

support

support

, &

, &

electronic meeting system

electronic meeting system

(

(

EMS

EMS

).

).

Groupware

Groupware

the software used in these settings.

the software used in these settings.

Improved communications make possible improved

Improved communications make possible improved

(46)

GDSS Environmental Settings

GDSS Environmental Settings

Synchronous exchange

Synchronous exchange

when members meet at

when members meet at

the same time.

the same time.

Asynchronous exchange

Asynchronous exchange

when members meet at

when members meet at

different times.

different times.

Decision room

Decision room

is the setting for small groups of

is the setting for small groups of

people meeting face-to-face.

people meeting face-to-face.

Facilitator

Facilitator

is the person whose chief task is to

is the person whose chief task is to

keep the discussion on track.

keep the discussion on track.

Parallel communication

Parallel communication

is when all participants

is when all participants

enter comments at the same time,&

enter comments at the same time,&

Anonymity

Anonymity

is

is

when nobody is able to tell who

when nobody is able to tell who

entered a particular comment; participants say

entered a particular comment; participants say

what they REALLY think without fear

(47)
[image:47.720.27.698.12.518.2]

Figure 11.14 Group Size &

Figure 11.14 Group Size &

Location Determine DSS

Location Determine DSS

(48)

GDSS Environmental Settings

GDSS Environmental Settings

(Cont’d)

(Cont’d)

Local area decision network

Local area decision network

when it is impossible

when it is impossible

for small groups of people to meet face-to-face, the

for small groups of people to meet face-to-face, the

members can interact by means of a local area

members can interact by means of a local area

network, or LAN.

network, or LAN.

Legislative session

Legislative session

when the group is too large for a

when the group is too large for a

decision room.

decision room.

Imposes certain constraints on communications such as equal Imposes certain constraints on communications such as equal

participation by each member is removed or less time is

participation by each member is removed or less time is

available.

available.

Computer-mediated conference

Computer-mediated conference

several virtual

several virtual

office applications permit communication between

office applications permit communication between

large groups with geographically dispersed members.

large groups with geographically dispersed members.

Teleconferencing applications Teleconferencing applications include computer conferencing, include computer conferencing,

audio conferencing, & videoconferencing.

Gambar

Figure 11.1 Elements of the Figure 11.1 Elements of the
Figure 11.2 The Gorry & Scott-Morton GridMorton Grid
Figure 11.3 DSS Model that Figure 11.3 DSS Model that
Figure 11.4 Graphical Model of EOQEOQ
+7

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