Cost Allocation,
Customer-Profitability Analysis, and
Sales-Variance Analysis
Cost Allocation,
Customer-Profitability Analysis, and
Sales-Variance Analysis
Learning Objective 1
Learning Objective 1
Identify four purposes
for allocating costs to
Purposes of Cost Allocation
Purposes of Cost Allocation
1. To provide information for economic decisions 2. To motivate managers and other employees
3. To justify costs or compute reimbursement 4. To measure income and assets for reporting
Learning Objective 2
Learning Objective 2
Criteria to Guide
Cost-Allocation Decisions
Criteria to Guide
Cost-Allocation Decisions
Cause-and-effect:
Using this criterion, managers identify the variable or variables that cause resources
to be consumed.
Benefits-received:
Criteria to Guide
Cost-Allocation Decisions
Criteria to Guide
Cost-Allocation Decisions
Fairness or equity:
This criterion is often cited on government contracts when cost allocations are the basis
for establishing a price satisfactory to the government and its suppliers.
Ability to bear:
Role of Dominant Criteria
Role of Dominant Criteria
The cause-and-effect and the
benefits-received criteria guide most
decisions related to cost allocations.
Fairness and ability to bear are less frequently used.
Role of Dominant Criteria
Role of Dominant Criteria
Fairness is an especially difficult criterion to obtain agreement on.
The ability to bear criterion raises issues related to cross-subsidization across users
Learning Objective 3
Learning Objective 3
Discuss decisions faced
when collecting costs in
Cost Allocation and
Costing Systems Example
Cost Allocation and
Costing Systems Example
Smith Corporation manufactures clothes washers and dryers in two divisions:
Cost Allocation and
Costing Systems Example
Cost Allocation and
Costing Systems Example
Corporate costs:
Treasury $ 600,000 Human resources $1,200,000 Administration $4,800,000 Treasury cost is interest to finance equipment acquisition of $4,000,000
Cost Allocation and
Costing Systems Example
Cost Allocation and
Costing Systems Example
Cost Allocation and
Costing Systems Example
Cost Allocation and
Costing Systems Example
If Smith Corporation allocates corporatecosts to divisions, how many cost pools should it use to allocate corporate costs?
One single cost pool?
Numerous individual corporate cost pools? A key factor is the concept of homogeneity.
Cost Allocation and
Costing Systems Example
Cost Allocation and
Costing Systems Example
Treasury costs: $600,000 Canton Division:
$600,000 × ($4,000,000 ÷ $6,000,000) = $400,000 Dayton Division:
Cost Allocation and
Costing Systems Example
Cost Allocation and
Costing Systems Example
Smith Corporation allocates human resources on the basis of total direct labor costs incurred in each division. Suppose direct labor costs in Canton are
$1,200,000 and $1,800,000 in Dayton. How does Smith Corporation allocate its
Cost Allocation and
Costing Systems Example
Cost Allocation and
Costing Systems Example
Canton Division:
$1,200,000 × ($1,200,000 ÷ $3,000,000) = $480,000
Dayton Division:
$1,200,000 × ($1,800,000 ÷ $3,000,000) = $720,000
Cost Allocation and
Costing Systems Example
Cost Allocation and
Costing Systems Example
Canton Dayton Treasury costs:
$600,000 (2/3 and 1/3) $400,000 $200,000
Human resources costs:
Cost Allocation and
Costing Systems Example
Cost Allocation and
Costing Systems Example
7 7
T o l e d o C l e v e l a n d
A k r o n
C a n t o n
C o l u m b u s
C i n c i n n a t i D a y t o n
G re a t Mia m i Rive r Musking um Rive r O hio Rive r Ohio Rive r
O H I O
7 0 7 5 8 0 9 0 9 0 7 1 7 6
Treasury costs are reallocated by the divisions to Assembly.
Cost Allocation and
Costing Systems Example
Cost Allocation and
Costing Systems Example
Canton Division
Finishing direct costs:
$900,000 Assembly
Cost Allocation and
Costing Systems Example
Cost Allocation and
Costing Systems Example
Canton Division
Maintenance direct costs:
$300,000 Human Resources
Cost Allocation and
Costing Systems Example
Cost Allocation and
Costing Systems Example
Canton Division $5,060,000 Assembly Dept.
$1,700,000
Finishing Dept. $900,000
Learning Objective 4
Learning Objective 4
Discuss why a company’s
revenues can differ across
Customer Revenue
Analysis Example
Customer Revenue
Analysis Example
During the first six months of 2003, English Languages Institute expanded
its market and sold 200 composition
programs to two new customers in Mexico. Customer A is in Tijuana and
Customer Revenue
Analysis Example
Customer Revenue
Analysis Example
Customer
A B
Programs sold 140 60
List selling price $185 $185 Invoice price $175 $180
Total revenues $24,500 $10,800 What explanation(s) can be given for
Customer Revenue
Analysis Example
Customer Revenue
Analysis Example
1. The volume of programs purchased
Customer Cost Analysis Example
Customer Cost Analysis Example
Assume that English Languages Institute has an activity-based costing system that focuses on customers rather than products. Activity Area Cost Driver and Rate Order taking $ 80 per purchase
Customer Cost Analysis Example
Customer Cost Analysis Example
Customer A Customer B Number of:
Purchase orders 7 2
Batches 7 2
Customer Cost Analysis Example
Customer Cost Analysis Example
Customer A:
Ordering: 7 × $80/order = $ 560 Set-up: 7 × $100/batch = 700
Total $1,260
English can use this information to persuade this customer to reduce usage of the
Customer Cost Analysis Example
Customer Cost Analysis Example
Customer B:
Ordering: 2 × $80/order = $160 Setup: 2 × $100/batch = 200
Learning Objective 5
Learning Objective 5
Apply the concept of cost
Cost Hierarchy
Cost Hierarchy
General Motors uses a seven-level cost hierarchy to analyze profitability.
The aim of this cost hierarchy is to assign costs to the lowest level of the hierarchy
Cost Hierarchy
Cost Hierarchy
1. Enterprise-related activities 2. Market-related activities 3. Channel-related activities 4. Customer-related activities 5. Order-related activities
Learning Objective 6
Learning Objective 6
Discuss why customer-profitability
Customer-Profitability Profiles
Customer-Profitability Profiles
Which customer is more profitable, A or B? A B
Customer-Profitability Profiles
Customer-Profitability Profiles
Customer A seems to be more profitable. However, customer B has a higher gross
profit percentage.
Customer A has a gross profit of 40.6% ($9,940 ÷ $24,500).
Learning Objective 7
Learning Objective 7
Provide additional information
about the sales-volume variance by
calculating the sales-mix variance
Sales-Volume
Variance Components
Sales-Volume
Variance Components
The following information relates to English Languages Institute budget for the year 2003.
Sales-Volume
Variance Components
Sales-Volume
Variance Components
Product Grammar Translation Composition Cont. margin $70 $37 $90
× Units 3,185 980 735 = Total $222,950 $36,260 $66,150 Sales mix 65% 20% 15%
Sales-Volume
Variance Components
Sales-Volume
Variance Components
Product Grammar Translation Composition Selling $/unit $255 $85 $185
Variable cost 180 45 95 Cont. margin
$ 75 $40 $ 90 The following are the actual results for
Sales-Volume
Variance Components
Sales-Volume
Variance Components
Product Grammar Translation Composition Cont. margin $75 $40 $90
× Units 2,880 990 630 = Total $216,000 $39,600 $56,700 Sales mix 64% 22% 14%
Static-Budget Variance
Static-Budget Variance
Flexible-Budget Variance
Flexible-Budget Variance
Actual
Flexible-Budget Variance
Flexible-Budget Variance
Budgeted Actual
Flexible-Budget Variance
Flexible-Budget Variance
Sales-Volume Variance
Sales-Volume Variance
Budgeted contribution
Product Actual Budget margin
Sales-Mix Variance
Sales-Mix Variance
Sales-mix variance
Actual units of all products sold Actual sales-mix percentage – Budgeted sales-mix percentage
Budgeted contribution margin per unit
Sales-Mix Variance
Sales-Mix Variance
Sales-Quantity Variance
Sales-Quantity Variance
Sales-quantity variance
Actual units of all products sold – Budgeted units of all products sold
Budgeted sales-mix percentage
Budgeted contribution margin per unit
Sales-Quantity Variance
Sales-Quantity Variance
Grammar:
(4,500 – 4,900) × 0.65 × $70 = $18,200 U Translation:
(4,500 – 4,900) × 0.20 × $37 = $ 2,960 U Composition:
Learning Objective 8
Learning Objective 8
Provide additional information
about the sales-quantity variance
by calculating the market-share
variance and the
Market-Share Variance Example
Market-Share Variance Example
Assume that English Languages Institute derives its total unit sales budget for 2003 from a
management estimate of a 20% market share and a total industry sales forecast by Desert
Services of 24,500 units in the region. In 2003, Desert Services reported actual
Market-Share Variance Example
Market-Share Variance Example
What is English’s actual market share? 4,500 ÷ 28,125 = 0.16
Budgeted total contribution margin is $325,360. Budgeted number of units is 4,900.
What is the budgeted average contribution margin per unit?
Market-Share Variance Example
Market-Share Variance Example
What is the market-share variance? Actual market size in units
Actual market share – Budgeted market share
Budgeted contribution margin per composite unit for budgeted mix
=
×
×
Market-Share Variance Example
Market-Share Variance Example
Actual Market Size × Actual Market Share
× Budgeted Average Contribution Margin Per Unit 28,125 × 0.16 × $66.40 = $298,800
Actual Market Size × Budgeted Market Share
× Budgeted Average Contribution Margin Per Unit 28,125 × 0.20 × $66.40 = $373,500
Market-Size Variance Example
Market-Size Variance Example
Market-size variance
Actual market size in units – Budgeted market size in units
Budgeted market share
Budgeted contribution margin per composite unit for budgeted mix
=
×
×
Market-Size Variance Example
Market-Size Variance Example
Actual Market Size × Budgeted Market Share× Budgeted Average Contribution Margin Per Unit 28,125 × 0.20 × $66.40 = $373,500
Static Budget: Budgeted Market Size
× Budgeted market share
× Budgeted Average Contribution Margin Per Unit 24,500 × 0.20 × $66.40 = $325,360
Summary of Variances
Summary of Variances
Static-Budget Variance 13,060 U
Level 1
Level 2
Flexible-Budget Variance
$17,370 F
Summary of Variances
Summary of Variances
Sales-Volume Variance $30,430 U
Level 2
Level 3
Sales-Mix Variance $3,870 U
Sales-Quantity Variance
Summary of Variances
Summary of Variances
Sales-Quantity Variance $26,560 U
Level 3
Level 4
Market-Share Variance $74,700 U