i ABSTRAK
Agung Praymesa, 210110090006, Strategi Viral Marketing Band Indie The Triangle: Studi Kasus Deskriptif tentang Strategi Viral Marketing Band Indie The Triangle dalam Promosi Lagu How Could You. Pembimbing utama, Duddy Zein, Drs.,M.Si dan pembimbing pendamping Uud Wahyudin, S.Sos.,M.Si , Fakultas Ilmu Komunikasi, Universitas Padjadjaran.
Penelit ian ini bertujuan untuk memahami bagaimana strategi vir a l ma r keting band indie The Triangle dalam promosi lagu Ho w Could You. Penelit ian ini menggunakan studi kasus deskriptif untuk memberikan gambaran yang mendalam serta detail mengenai sebuah kasus yang ada di dalamnya beserta konsep-konsep penelit ian. Kemudian, penelit ian ini diuraikan melalui teknik deskript if dan analisa tema dalam penguraian strategi vir a l ma r keting dalam promosi lagu Ho w Could You.
Hasil penelit ian ini menunjukkan bahwa The Triangle membuat strategi pemasarannya dengan konsep Segmenting, Ta r geting, P ositioning dan menggunakan niche ma r ket dalam memfokuskan target audiensnya. Strategi Vir a l Ma r keting yang digunakan The Triangle dala m mempromosikan lagu Ho w Could You adalah dengan membuat sebuah website dan menggunakan situs jejaring sosial yang pada aplikasinya keduanya dikoneksikan sehingga menghasilkan program tweet berbayar dan QR Code.
ii ABSTRACT
Agung Praymesa, 210110090006, Viral Marketing Strategy on Indiependent Band The Triangle : Descriptive Case Study about Viral Marketing Strategy on How Could You Song Promotion of Independent Band The Triangle. Dudy Zein,Drs.,M.Si as the First Supervisor and Uud Wahyudin, S.Sos.,M.Si as the second supervisor. Faculty of Communication Science Faculty The University of Padjadjaran.
This resea rch aims to understand how viral marketing strategy indie band The Triangle in the promotion the song How Could You. This research uses descriptive ca se studies to give you an idea the deep as well as details about a case that is in it along with the concepts of research. Then, the research wa s ela borated through descriptive techniques and analysis of the themes in the viral ma rketing strategy involves the promotion of the song How Could You.
The results of this research show that The Triangle is making its ma rketing strategy with the concept of Segmenting, Targeting, Positioning and using the niche market in the focus the their audiens target. Viral Marketing strategy that used The Triangle in promoting the song How Could You is by creating a website and use the social networking site which in its a pplication both connect to produce a program of paid tweets and QR Code.
