Coffeeholic Shop : A Business Plan.

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Maranatha Christian University

Saya akan membuka sebuah usaha Coffee Shop. Coffee Shop ini akan dibuka di Jalan Pasirkaliki. Saya memilih Pasirkaliki karena daerah tersebut dekat dengan bank, sekolah BPK Penabur, salon Anata, Aryanti (sebelah Istana Plaza), dan masih banyak kantor-kantor lainnya. Apalagi, Coffee Shop ini akan dibuka di toko kue Prima Rasa Bakery. dan tentunya target market kita adalah orang-orang yang datang ke Prima Rasa Bakery. Coffee Shop ini akan sangat menguntungkan karena banyak orang menjadikan kopi sebagai salah satu minuman favoritnya.

Untuk produknya sendiri, coffee shop menyediakan harga yang relative murah dibandingkan dengan beberapa coffee shop yang ada di Istana Plaza. Coffee Shop pun menyediakan tempat yang nyaman sehingga bagi orang–orang yang

membutuhkan tempat untuk bersantai, ini adalah tempatnya. Dengan ruangan yang dibuat senyaman mungkin dan fasilitas wi-fi yang kami sediakan, saya yakin orang yang datang akan nyaman untuk membeli dan bersantai di Coffee Shop ini.

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Executive Summary

Coffeeholic Shop is a coffee shop located in Pasirkaliki Street. It will be

opened on the second floor of Prima Rasa Bakery. Coffeeholic Shop

provides many kinds of beverages, such as frappucino, latte and

espresso. Besides beverages, coffeeholic shop provides packages of

coffee and coffee cake. So this coffee shop is unique, different from the

other coffee shops in Bandung.

Coffeeholic Shop offers many kinds of coffee. It is the right place for

people to have great coffee and food. Coffeeholic Shop opens in the

morning which is a good thing because I did not find other coffee shops

that open in the morning located in the Pasirkaliki Street area. This will

allow me to gain more profit. The coffee shop provides breakfast

packages. The coffee shop prepares many kinds of coffee at an affordable

price. The price is cheaper than other coffee shops in Bandung, so we can

reach the target market.

Coffeeholic Shop believes that the target markets are the people who

come to Prima Rasa Bakery, bank staff and employees around Pasirkaliki

Street, teachers, and parents at BPK Penabur School. An advantage of

Coffeeholic Shop is that it is located on the second floor of Prima Rasa

Bakery, a famous bakery in Bandung which has a lot of customers. So, I

believe that it is good for us to open the business in Pasirkaliki Street.

The financial analysis indicates that with an initial amount of

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payback period of two years. On top of that, after analyzing the NPV, the

result is positive, so it is good to run this business. The coffee shop is

profitable. The location in Pasirkaliki Street will make the coffee shop run

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CHAPTER I

BACKGROUND

1.1 Background of Study

Nowadays, coffee has become a popular beverage in Bandung, as

there are many coffee shops now in Bandung such as Starbucks,

Coffee Bean, Ngopi DoeLoe, Dakken, Kopi Ireng, Kopi Selasar, Lisung,

Oh’LaLa, and Black Canyon. Many cafes also provide coffee menus.

Most people like to drink coffee, whether they make a cup of coffee

with instant coffee or buy a cup of coffee in the coffee shop.

According to exploreStarups.com (1), there are many people who

come to a coffee shop, not just to drink coffee, but also to enjoy life or

to continue their work while drinking coffee. Not just business people

but students also come to coffee shops to enjoy lattes and catch up

with news. It can transform a storefront into a neighborhood anchor

where people converse and share and learn, all while enjoying the

nuances of their coffees or teas or espresso-based drinks. That is why

I would like to open a coffee shop.

The coffee shop is located in Pasirkaliki Street. It will be opened

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be opened at 161 Pasirkaliki Street. The location is near BPK High

School, banks and offices.

As there are a lot of coffee shops in Bandung, and many names

of coffee shops, I want to give a name to the coffee shop which is

different from the other coffee shops. The name of my coffee shop

is “Coffeeholic Shop”. The coffee shop will provide various kinds of

coffee, including frappuccino, latte and espresso. We also prepare

breakfast packages, meals for lunch, snacks, and pastries. People

who come to the coffee shop can enjoy good coffee and food.

Based on my observation, there are some competitors around

Pasirkaliki Street. Dunkin Donuts is one of the competitors, as they

also sell coffee, and the location is near this coffee shop. The other

competitors are coffee shops and bakeries at Istana Plaza.

The target market will be the students parents of the students at

BPK High School, teachers at BPK High School, students of

ARYANTI (next to Istana Plaza), bank staff (Mega, Permata, BCA,

Danamon, DBS), and the customers who come to Prima Rasa

Bakery. I think that the coffee shop has a strategic location.

For the unique selling products, the “Coffeeholic Shop” sells

different kinds of coffee. We prepare good quality coffee. Our

specialty coffees are made by our own recipes. Our specialty

coffees are Avocado-Macchiato Frappe, Vanilla-Almond

Cappuccino, Peachy Coffee, Ice Chai Cappuccino, White Chocolate

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Maranatha Christian University Mocha Chocolate Fluff, Ice Honey Coffee, and Yoghurt Coffee. The

coffee shop also prepares traditional coffee. Many kinds of coffee

are provided, both hot and cold. Not only coffee, but other

beverages are also sold in the coffee shop. Besides beverages and

food, the coffee shop also prepares coffee gifts (see the picture in

Chapter II). The coffee shop prepares coffee cakes, coffee candles,

and coffee “lulur”.

The coffee shop also provides food, snacks, and pastries. The

food is made from our own recipes. We also provide meals for

breakfast. For snacks, we also prepare various kinds of appetizer,

onion rings and fried mushrooms. The pastries will be supplied by

Prima Rasa Bakery.

The design of the coffee shop is simple and comfortable. There

are some sofas, so people who come to the coffee shop can relax

while enjoying the coffee and food. The coffee shop will have a free

hotspot from MELSA, so the people who come to the coffee shop

can also use the Internet. The price of the coffee is not as

expensive as the price of the coffees at the coffee shops in Istana

Plaza.

1.2 SWOT analysis

In this part, I would like to analyze the SWOT of the coffee shop.

First of all, I would like to analyze the strengths of the coffee shop.

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High School, banks, and offices. It is profitable for me to open the

coffee shop because the coffee shop will be opened on the second

floor of Prima Rasa Bakery. As a result, the target market will be the

teachers, students, and the parents of the students of BPK High

School, bank staff (BCA, Mega, Permata, Danamon), students of

ARYANTI (next to Istana Plaza), and the people who come to Prima

Rasa Bakery. The coffee shop will be opened from 7 a.m to 8 p.m.

Based on my observation, I find no coffee shops open in the

morning. That is why this coffee shop provides a breakfast menu for

people who want to have breakfast in the morning. The coffee in

Coffeeholic shop is taken from a famous coffee factory in Bandung.

The quality of the beans of coffee is not made by spraying the

essence of coffee, so, it is safe for people to drink the coffee.

Coffeeholic shop is different from other coffee shops in Bandung.

We prepare various products of coffee. A coffee gift is one of our

specialty products.

The weakness of running the coffee shop is, as the owner, I

have no experience in opening a coffee shop, as this will be the first

time for me to open a coffee shop. In running the coffee shop, the

owner of Prima Rasa Bakery and I will make joint decisions about

the coffee shop, as I will be using the premises of Prima Rasa

Bakery.

The coffee shop will cooperate with Mega Bank. People who buy

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Maranatha Christian University Credit Card.

We also prepare a breakfast package for the employees who

work in the offices around Pasirkaliki Street, teachers at BPK High

School and students at ARYANTI (next to Istana Plaza).

The threat of the business is that there are competitors around

Pasirkaliki Street. One of the competitors is Dunkin Donuts. The

location of Dunkin Donuts is near the coffee shop and of course we

will compete with each other. The other competitors are coffee

shops at Istana Plaza, such as O’Lala, J.CO, Coffee Bean, and

EXELCSO.

The coffee shop has a vision and mission. The vision of the

coffee shop is to make the coffee shop become the most popular

coffee shop in selling the best quality coffee and coffee gifts. The

mission of the coffee shop is providing great coffee. The coffee will

be taken from a famous factory in Bandung. The Coffeeholic Shop

uses a modern machine to make coffee and espresso to get a great

taste. We want to communicate to people that our coffee shop is

different from the others. It means that our coffee shop not only

prepares a cup of coffee but also other products, such as coffee

gifts. Also, as part of our mission, we want later to open branches of

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Bibliography

Electronic Source

“How to Start a Coffee Shop Business.” ExploreStartup.com. 2007. Coffee

Shop business idea. Febuary 10, 2004

Coffeeholic Shop : A Business Plan.

TABLE OF CONTENTS

Executive Summary

CHAPTER I

BACKGROUND

Bibliography