THE IMAGE BUILDING OF PUSDIKLAT MIGAS CEPU
THROUGH SOCIAL PROGRAMS
FINAL PROJECT REPORT
Submitted as a Partial Requirement in Obtaining Degree in the English
Diploma Program, Faculty of Letters and Fine Arts,
Sebelas Maret University
By:
Wiweko Aksan Nugraha
C9307165
ENGLISH DIPLOMA PROGRAM
FACULTY OF LETTERS AND FINE ARTS
SEBELAS MARET UNIVERSITY
SURAKARTA
APPROVAL OF CONSULTANT
Approved to be examined before the Board of Examiners,
English Diploma Program, Faculty of Letters and Fine Arts
Sebelas Maret University
Final Project Report:
THE IMAGE BUILDING OF PUSDIKLAT MIGAS CEPU THROUGH
SOCIAL PROGRAMS
Name
: Wiweko Aksan Nugraha
NIM
: C9307165
Supervisor:
1. Taufiq Al Makmun, SS.
(………)
APPROVAL OF BOARD EXAMINERS
Accepted and Approved by the Board of Examiners
English Diploma Program, Faculty of Letters and Fine Arts
Sebelas Maret University
Report Title
Student’s
name
NIM
Examination
Date
:
:
:
:
:
THE IMAGE BUILDING OF PUSDIKLAT MIGAS
CEPU
THROUGH SOCIAL PROGRAMS:
Wiweko Aksan Nugraha
C9307165
29-June-2010
The Board of Examiners:
1. Dra. Susilorini, MA.
(………)
Chairperson
NIP.
196506011992032002
2. Dyah Ayu Nila K., SS. M.Hum.
(………)
Secretary
NIP.
198302112006042001
3. Taufiq Al Makmun, SS.
(………)
Main Examiner
NIP.
197806272005011003
Faculty of Letters and Fine Arts
Sebelas Maret University,
Dean
M OTTO
"Every day in your life is a page from your history".
“Thinking is the hardest job, because that very few people are
w illing to use his brain”, Henry Ford.
DEDICATION
I dedicate this final
project report to:
M y Beloved
Parents
PREFACE
All of the praise is only for Allah SWT. I realize that without Allah I can't
finish my final project report. This final project report made as one of the
requirement in obtaining degree in the English Diploma Progam, Faculty of
Letters and Fine Arts, Sebelas Maret University.
This report entitled "The Image Building of Pusdiklat Migas Cepu
Through Social Programs" selected by the writer to know the activities of Public
Relations Division in Pusdiklat Migas related with the effort in creating a good
image and the implementation of social programs in Pusdiklat Migas Cepu.
The writer realize that this final project report is still beyond the
perfection, therefore some suggestions and criticism are expected for the writer.
The writer hopes that this final project report is useful for the readers.
The writer also would like to thank deeply to those who continuously give
support:
1. The Dean of Faculty of Letters and Fine Arts, Sebelas Maret University,
Drs. Sudarno, MA.
2. The head of English Diploma Program in Faculty of Letters and Fine Arts,
Sebelas Maret University, Mr. Yusuf Kurniawan SS, MA.
3. Ms. Dyah Ayu Nila Khrisna SS, MA, my academic consultant, for guiding
me during academic years.
5. All lecturers of English Diploma Program.
6. Mr. Kastur, S.Ag, for giving me opportunities to get job training in
Pusdiklat Migas Cepu.
7. Mr. Wien Eko Koesfieanto, for guiding me during the job training.
8. All staffs in Public Relations Division of Pusdiklat Migas Cepu; Pak Tyo’,
Mbak Nina, and Mbak Mita who have provide assistance during on the job
training.
9. My beloved parents, “Bapak and Ibuk”, thank’s for your support, prayer,
encouragement, care, sacrifice, and advice.
10. My lovely brother, Tama and my sister, Helen, “I proud of you and really
love you”. I also would like to say thanks for giving me spirit to finish this
final project report. My grandma in Karanganyar and all my family in
Cepu and Solo, thanks for giving me spirit and support.
11. My friends Rifky, Izhur, Adit, Nourman, Panji, Romi, Yhana, Ria, Windy,
for the togetherness, happiness, and sadness in three years. I wish to keep
going on our relationship.
12. My friends in M15, Khoirul, Rofiq, Mas Oki’, Irwan, and Sidiq. Thank’s
for your support guys.
13. And all parties that help the writer in accomplishing this final project
report. Thank’s for the help.
ABSTRACT
Wiweko Aksan Nugraha.2010. The Image Building of Pusdiklat Migas Cepu
Through Social Programs. English Diploma Program, Faculty of Letters and
Fine Arts, UNS.
As one of the centre of education and training in the oil and gas industry,
Pusdiklat Migas Cepu always tries to create mutual relationship between
institution and its public. To run this aim, Public Relations division in Pusdiklat
Migas Cepu has important role in establishing mutual communication between
institution and its public. One of the efforts is by holding social programs in the
form of community development. Based on the job training, the objectives of this
report are to know the activity of Public Relations in Pusdiklat Migas Cepu and
the implementation of social programs done by Pusdiklat Migas Cepu in creating
a good image.
This final project report is completed through several methods, there are:
collecting, analyzing, and concluding the data. The data in this final project report
were obtained by holding observation in Pusdiklat Migas Cepu, interviewing the
Public Relations staffs in Pusdiklat Migas Cepu, and conducting a library
research.
Based on the job training for a month in this institution, it can be seen that
the activities of Public Relations in Pusdiklat Migas Cepu are very rich. It is
because Public Relations Division in Pusdiklat Migas Cepu has to be responsible
in communicating information internally and externally. It is aimed to create good
relationship with the public either external or internal. Accordance with it, Public
Relations in Pusdiklat Migas Cepu try to provide social contribution to the
society. The programs can be divided into educational social programs and
non-educational social programs. The non-educational programs are in the form of
Community Development by giving training for Cepu citizen in the oil and gas
field and providing studying medium for the students of senior high school and
university. And, the non-educational programs are in the form of humanitarian
help. Most of non-educational programs are done incidentally.
TABLE OF CONTENTS
TITLE ...
i
APPROVAL OF CONSULTANT ...
ii
APPROVAL OF BOARD EXAMINERS ...iii
MOTTO ...
iv
DEDICATION ...
v
PREFACE ...
vi
ABSTRACT ...
viii
TABLE OF CONTENTS...
ix
CHAPTERI : INTRODUCTION ...
1
A.
Background... 1
B.
Objective... 2
C.
Benefits... 3
CHAPTER II : LITERATURE REVIEW...
4
A. Public Relations ... 4
B. The Functions of Public Relations ... 5
C. Image Building... 6
D. Community Development and Social Programs... 8
1. The Definition of Community Development ... 8
CHAPTERIII:
DISCUSSION...
10
Pusdiklat Migas Cepu ... 10
1. Brief History of Pusdiklat Migas Cepu... 10
2. Main Duty, Vision, Mission, and Functions ... 13
3. The Division in Pudiklat Migas Cepu... 14
A. Job Training Activities ... 15
B. Public Relations Activities of Pusdiklat Migas Cepu ... 16
C. Social Programs ... 18
1. Social Programs ... 18
2. The Implementation of Social Programs... 19
A. Image Building Through Social Programs ... 20
CHAPTER IV: CONCLUSION AND SUGGESTION ...
23
Conclusion... 23
Suggestion ... 24
BIBLIOGRAPHY
CHAPTER I
INTRODUCTION
A. Background
In creating a harmonious atmosphere in the company, communication is
very important. By having good communication, it will form a harmonious
relationship between company and its public. Therefore, Public Relations is
needed to establish it. PR is a division or section which has an important role in
establishing mutual communication
(the reciprocal two way communication)
between the company and its publics. The use of PR is useful to build the image
and create understanding, support, and positive image of the public either external
or internal.
Pusdiklat Migas Cepu as one of the centre of education and training in the oil and
gas industry which is under the shelter Ministry of Energy and Mineral Resources has a
Public Relations (PR) with a role to establish good relationships through out external or
internal public because Public Relations Division has a duty to promote and build good
image of the institution. Dealing with this, Public Relations practitioners are between
organization and its public.
Public Relations practitioners also have to be active to make many improvements
to make the image of institution better.
Image building is needed in t he inst it ut ionprimarily for Government Inst it ut ions such as Pusdiklat M igas Cepu. One w ay t o do t his
is t o run social program like Communit y Development (Comdev). Communit y
condit ions, economy, cult ure and societ y t o achieve a bet t er qualit y of life. This program
refers t o t he t ransparency of corporat e social disclosures on t he act ivit ies or social
act ivit ies undert aken by t he company.
The existence of social problems caused by the company's business
activities is undeniable. It is because the company always wants to gain more
profit without care about its public. Labour strike and protest done by the society
around the company is a form of disappointment to the company. Therefore, the
company has to contribute to solve social problems which occurred in the
environments in order to create mutual relationship between the company and its
public. This aims to build positive images (good image) of the company in the
eyes of society.
Pusdiklat Migas Cepu is a centre of education and training in the oil and
gas industry that is responsible for the development of manpower in the oil and
gas field. The writer is interested in observing and getting involved in the Image
Building of Pusdiklat Migas Cepu through social activities.
B. Objectives
The objectives of this report are:
1.
To know the activity of Public Relations in Pusdiklat Migas Cepu
2. To explain t he implement at ion of social programs done by Pusdiklat M igas Cepu
C. Benefits
Hopefully this final project report will be advantageous for:
1. The readers
Readers w ill know about t he effort s of Pusdiklat M igas Cepu t o build t he image
t hrough social act ivit ies.
2. The inst it ut ion
The institution will get some inputs to determine policy in order to
improve the Public Relation Divisions in Pusdiklat Migas Cepu.
3 The w rit er
CHAPTER II
LITERATURE REVIEW
A. Public Relations
The definition of Public Relations is usually referred to three experts in
Public Relations field. According to J.C. Seidel, Public Relations Director,
Division of Housing, New York, He defines that:
“Public Relations is defined as the continuing process by which
management endeavour to obtain good will and understanding of its
costumers, its employees and the public large, inwardly through self
analysis and correction, outwardly through all mean expression”.
(Abdurrachman, 1984: 24)
There is also a definition from W. Emerson Reck, Public Relations Director,
Coltage University, He states:
“Public Relations is continued process of keying policies, services and
actions to the best interest of those individual groups whose confidence
and good will an individual or institution covets, and secondly it is
interpretation of these policies, services and actions to assure complete
understanding and appreciation”. (ibid, 1984: 44)
While, according to Frank Jefkins, “Public Relations is something which
summarizes planned communication between an organization with all of its public
both internal and external in order to achieve specific goals based on mutual
understanding”. (Jefkins, 1995: 9)
practitioners around the world agreed to achieve one definition of Public Relations
as follows:
“Public Relations is a management function, of a continuing and planed
character, through which public and private organizations and institutions
seek to win and retain the understanding, sympathy, and support of those
with whom there are may be concerned by evaluating public opinion about
themselves, in order to correlate, as far as possible, their own policies and
procedure, to achieve more productive cooperation and more efficient
fulfilment of their common interest by planned and wide spread
information”. (Effendy, 1983:116)
From those definitions, it can be concluded that Public Relations has
functions to implant and obtain an understanding, good will, trust, and honour for
and from public of organizations or a company in particular and the society in
general.
B. The Functions of Public Relations
The definitions of Public Relations show what the functions of Public
Relations are. The definitions explain what Public Relations practitioners have to
do and position them selves in the institution or organizations which they are
represent.
The function of Public Relations in practice is to establish and maintain
reciprocal two way communication. To do it, Public Relations practitioners have
to be able to harmonize internal and external functions.
Public interest both internally and externally should be nurtured in
order to create a harmonious relationship between the organization
and its publics.
b. Maintaining good communication.
Public Relations should be able to maintain good communications
with both internal and external public which has functions as the
source of information and the channel of information.
c. Emphasizing the moral and good behaviour
Public Relations as an image maker of the company / institution
must show a good image to the organization it represents.
(Siswanto,1992:7)
For realizing the functions of Public Relations, it needs several media.
According to Oemi Abdurrachman, there are several media that can help Public
Relations Officer (PRO) in applying the functions of Public Relations. Some of
those media are:
a. Booklets and pamphlets
b. Orientation
c. Institutional booklets
d. Letter and Bulletin
g. Television
h. Radio
i.
Exhibition
(Abdurrachman, 1984: 99)
Those media are chosen based on the effectiveness. Generally, a company
only uses some of them because the selection of media is also influenced by the
characteristic of the company.
C. Image Building
The image of a company is shaped by many things such as the brilliant
history of company, good relationship in industry, the successful in monetary
field, and the reputation as the best company. A positive image obviously can
support the income of the company.
According to Frank Jefkins, “the image is defined as a person or an
individual impression of something that occurred as a result of knowledge and
experience”. (Jefkins, 1995: 20)
From the description above it can be seen that image is an abstract thing,
can not be measured in nominal size, but can be perceived and created.
Frank Jefkins explains briefly that image can be categorized into:
a. The mirror image is about how the estimate (an image) of
management to external public in viewing of the company.
c. The wish image is an image which is wanted by the management.
d. The corporate image is an image from the whole of organization.
e. The multiple images is a number of individual, branch or
representative of a company that can form a certain image which is
not in accordance with the uniformity of the image in the entire
organization or company.
(Jefkins,
1995:21)
From those classifications, it can be concluded that the image can be
emerged or predicted by the management, created by society, unwanted by the
organization / company, and generated from various elements (the multiple
images).
Public Relat ions Officer can play an import ant role in t he t ask of building a good
image in company/ inst it ut ion. According t o James Grunig, he defines t hat :
“ For Public Relat ions t o be valued by t he organizat ions it serves, pract it ioners
must be able t o demonst rat e t hat t heir effort s cont ribut e t o t he goals of t hese
organizat ions by building a long-t erm behavioral relat ionship w it h st rat egic
publics—t hose t hat affect t he abilit y of organizat ions t o accomplish it s mission.”
(Ballmer and Greyser,
The definit ion above reveals t hat t o build a good image is needed a good
relat ionship w it h t he public of company. One of t he w ays t o do t hat is by holding
Communit y Development programs w hich included in social programs t o t he public. By
doing t his, t he image of t he company w ill be shaped depends on t he evaluat ion of
public.
D. Community Development and Social Program
1. The Definition of Community Development
Communit y Development is very import ant t o t he exist ence of a company. Unt il
now , t here are many concept s of Communit y Development . Luz. A. Einsidel (1968: 7) as
quot ed by ht t p:/ / w w w .DickyRahardy.com defines ” Communit y Development as t he
process by w hich t he effort s of t he people t hemselves are unit ed w it h t hose of
government al aut horit ies t o improve t he economic, social and cult ural condit ions of
communit ies, t o int egrat ed t hese communit ies int o t he life of t he nat ions, and t o enable
t hem t o cont ribut e fully t o nat ional progress” .
These definit ion underlined t hat Communit y Development (Comdev) is a
process w here t he effort s or t he pot ent ials w hich ow ned by t he communit y have been
int egrat ed w it h t he resources ow ned by government t o improve economic, social, and
cult ural condit ions, and int egrat e it w it hin t he cont ext of nat ional life, and t o empower
t hem t o be able cont ribut ing t o achieve a progress at t he nat ional level.
Communit y Development aims t o improve economic, social, and cult ural
t hrough empowering t he pot ent ials ow ned by societ y t o meet t heir needs, so t hat t he
principles t o help t he communit y t o help t hemselves can be realized.
2. The Definition of Social Program
Social program has a close relat ionship w it h Communit y Development . It is
because most of t he Communit y Development programs now are linked w it h social
programs based on t he local societ y needs. Grinsberg and M iller-Cribbs in t heir book
“ Underst anding Social Problems, Policies, and Programs” st at es t hat , “ Social Programs
are w hat social and ot her human services w orkers use, in addit ion t o t heir ow n
professional skills for serving client s, t o help people.” (Grinsberg and M iller-Cribbs,
2005:145)
The meaning of t his definit ion is t hat social programs have a main object ive t o
help people and reach t he social w elfare for t he societ y by giving social services.
There
are various Community Development programs which are included in social programs
such as t he const ruct ing educat ional facilit ies and healt h, disease prevent ion programs
t hrough communit y healt h educat ion, building facilit ies for t he surrounding communit y,
CHAPTER III
DISCUSSION
A. Pusdiklat M igas Cepu
1. Brief History of Pusdiklat M igas Cepu
Pusdiklat M igas Cepu is one of t he cent res of educat ion and t raining in t he oil
and gas indust ry w hich is locat ed in Cepu, Cent ral Java. This inst it ut ion is under t he
shelt er of M inist ry of Energy and M ineral Resources and responsible t o t he manpow er
development in oil and gas sect or, from upst ream t o dow nst ream. The hist ory of
Pusdiklat M igas Cepu is very long. Before it is named as Pusdiklat M igas Cepu, it has
several st eps in t he process of becoming Pusdiklat M igas Cepu. The hist ory can be
separat ed int o several periods:
a. In t he early t w ent iet h cent ury (1886-1942).
Oil mining in Cepu began w it h explorat ion done by Adrian St oop in Java.
St oop is a M ining Engineering from Net herlands and employed as a junior
t echnician by “ Gonopeilw eizen” in Java. He st art ed t he explorat ion in 1886 t o
1887. Then, in 1888 he founded DPM (Dut sche Pet roleum M aat schappij)
w hich is locat ed in Surabaya. Aft er drilling in Surabaya, he found good qualit y
oil t hat w as suit able for st eam engine in Cepu. He found it aft er raft dow n
from Ngaw i t hrough “ Bengaw an Solo” river t o Cepu in t he border of Cent ral
kilomet ers from Cepu and st art ed t he drilling in July, 1893. The drilling w as
under t he cont rol of DPM , Adrian St oop’s company.
b. In 1942-1945.
Aft er t he Dut ch colonizat ion w as finished and changed t o Japan, t he
ow nership of oil field in Cepu also changed t o Japan government under t he
name “ Shokko Gakko” .
c. In 1948-1961.
During t his period, oil field in Cepu w as t aken over and under t he
management of several companies as follow s:
-
Perusahaan Tambang M inyak Nasional/ PTM N (Nat ional Oil M iningCompany) w hich had t he area in Cepu Refinery and Bongas (Cent ral Java).
-
In 1949 BPM (Bataafsche Petroleum Maatschappij)
was pointed by
government after military aggression done by Netherlands.
-
In 1950, t he operat ion of oil mining in Cepu w as named as Administ rasiSumber M inyak/ ASM (Administ rat ion of Oil Source) and supervised by
Dist rict M ilit ary Command of Blora region.
-
In 1951, Administ rasi Sumber M inyak/ ASM (Adminisrat ion of Oil Source)(Oil M ining Company Republic of Indonesia). The it ems w hich produced
are in t he form of
gasoline, diesel, kerosene, and the remaining residue.
-
In 1957, PTM RI w as changed as Oil Field Nglobo CA.d. In 1961.
PTM RI w as changed as PN. PERM IGAN w it h t he Government al
Regulat ions No. 119 dat ed June 5, 1961.
e. In 1966.
Because of less sat isfact ion on producing, PN. PERM IGAN w as dissolved
in 1965 and replaced as LEM IGAS/ Lembaga M inyak dan Gas Bumi (Direct orat e
of Pet roleum Oil and Gas) based on t he Decree of t he M inist er of
Environment al Affairs M inist ry of Oil and Gas No. 17 / M / M igas / 1965.
f. In 1978-1984.
Wit h t he Decree of t he M inist er of M ines and Energy No. 646 dat ed
December 26, 1977, LEM IGAS w as changed t o be t he part of Direct orat e
General of Oil and Gas and t he name w as changed t o Pusat Pengembangan
Teknologi M inyak dan Gas Bumi " LEM IGAS"/ PPT M GB " LEM IGAS" (Cent re of
Pet roleum and Nat ural Gas Technology).
g. In 1984-2001.
Based on t he let t er President Decree No.
15 dated March 6, 1984, the
as
Pusat Pengembangan Tenaga Perminyakan dan Gas Bumi / PPT M igas Cepu(
Centre of Petroleum and Natural Gas Workers), while in Jakarta was
PPTMGB "LEMIGAS".
h. In 2001 t ill now .
Based on t he Decree of t he M inist er of Energy and M ineral Resources
No. 150 in 2001 dat ed M arch 2, 2001, PPT renamed as Pusdiklat M igas (Oil
and Gas Educat ion Training Cent re) and has been updat ed w it h t he M inist er of
Energy and M ineral Resources No. regulat ions 0030 of 2005 dat ed July 20,
2005.
2. M ain Duty, Vision, M ission, and Functions
2.1 M ain Duty
The main t ask of Pusdiklat M igas Cepu are t o carry out educat ion and t raining in
t he fields of oil and gas, such as classes, courses and scient ific discovery, t he
implement at ion of t he operat ional mining w orkforce oil, gas and geot hermal
exploit at ion.
2.2 Vision
To be t he leader of Educat ion and Training Cent re for Oil and Gas by creat ing
clean, t ransparent , open and good governance syst em.
a. Increasing t he capacit y of t he government officials and Oil and Gas Training
Cent re Educat ional in order t o realize good governance syst em.
b. Improving t he compet ency of w orkers t o compet e w it h oil and gas sect or
t hrough t he mechanism of global economic syst em.
c. Improving t he abilit y of oil and gas companies t o become more compet it ive
t hrough t he development program of Human Resources.
2.4 Functions
a. Formulat ing and implement ing of plans and programs also educat ional and
t raining cooperat ion.
b. Formulat ing and implement ing of st andards, guidelines, norms, procedures, also
educat ion and t raining crit eria.
c. Preparing for accredit at ion of t raining programs and ot her educat ional
inst it ut ions, and conduct ing t est s of t echnical compet ence and specialized
manpow er for t he needs of professional cert ificat ion agency.
d. Providing services, facilit ies, and educat ion and t raining infrast ruct ure.
e. M anaging informat ion syst ems of educat ion and t raining.
f. Developing t he cent re of funct ional groups.
g. M anaging administ rat ive, financial administ rat ion, st affing and home cent res.
h. Evaluat ing of educat ion and t raining in t he oil and gas.
3. The Division on Pusdiklat M igas Cepu
Head of Pusdiklat M igas Cepu direct ly responsible t o t he Badan Diklat ESDM
t hree heads of t he field, one head of depart ment , t w o funct ional groups. Some of t he
areas and sect ions in Pusdiklat M igas Cepu are:
a. The Division of Administ rat ion
This division is responsible for providing technical and administrative services to
all elements within the administration field. This division consists of:
a. Officer and General Sub Division
b. Finance and Household Sub Division
b. The Division of Refinery Facilit y
Tenure Up t o formulat e plans and programs for skills development in t he field of
explorat ion, product ion, operat ional t echniques, and processes of pet roleum
processing. This field consist s of:
a. Refinery Sub Division
b. Ut ilit ies Sub Division
c. The Division of Laborat ory and Workshop Facilit ies
Responsible for the collection of material, review, preparation, implementation
and evaluation of the management plan utilization, development and services in
supporting education and training workshops of oil and gas. This field consists
of:
a. Laborat ory Sub Division
b. Workshop Sub Division
This field is responsible t o hold cooperat ive relat ionship in development
compet ence in oil and gas field. This field care of t hings associat ed w it h college
educat ion held by Pusdiklat M igas Cepu. This field includes:
a. Training Preparat ion Sub Division
b. Training Implement at ion Sub Division
B. Job Training Activities
The w rit er did t he job t raining for a mont h in t he field of Public Relat ions. In a
period of one mont h, t he w rit ers got a lot of knowledge and new experiences especially
regarding t o t he act ivit ies of Public Relat ions and social programs of Pusdiklat M igas
Cepu. During t he job t raining, t he w rit er did some act ivit ies as follow s:
1. In t he first w eek of job t raining, t he w rit er w as required t o at t end a general
orient at ion in t he first t hree consecut ive days before ent ering t he Public
Relat ions division. General orient at ion w as aimed for st udent s w ho carry out job
t raining in Pusdiklat M igas Cepu t o be able t o know in advance t he unit s (field)
available in t he area of Pusdiklat M igas Cepu. So t hat , w hen t he st udent goes
direct ly t o t heir respect ive pract ice areas, t hey already know t he out line of
w hich w ill be headed in t he field and already have an idea of w hat w ill be done
and got t en during t he job t raining.
2. Having finished t he general orient at ion, t he w rit er began t o ent er t he field of
job t raining in Public Relat ions divisions. On t he first day of pract ice in public
relat ions, t he w rit er began t o receive explainat ion about t he dut ies of Public
Pow er Plant and Wat er Treat ment t o obt ain accurat e dat a regarding t o t he role
of t he unit s in support of social programs w hich done in Pusdiklat M igas Cepu.
Besides, t he w rit er also conduct ed int erview s w it h t he supervising of job
t raining relat ed t o t he principal t asks of Public Relat ions.
3. In t he t hird w eeks of job t raining, t he w rit er w as given t he t ask t o carry out t he
document at ion in t he form of a press clipping w it h a select ion of new spaper
new s, especially new s about fuel, Pusdiklat M igas, Exxon, Pert amina, “ Blok
Cepu” and new s relat ing t o t he Oil and Gas, t hen cut out and codified in t he
form of clippings. Alt hough looks simple, but t he funct ion of clipping is proved
quit e significant as a document at ion of Pusdiklat M igas Cepu. So if t here are
people w ho ask for confirmat ion about t he new s papers, Public Relat ions have
t he dat a t o be discussed w it h t he relevant management . Besides, t he w rit er also
asked t o make press release about t he t raining act ivit y w hich done by Pusdiklat
M igas Cepu t hrough w ebsit e.
4. In t he last w eek of job t raining, t he w rit er w as given t he t ask t o bind t he let t ers
or files int o t he ring binder based on each cat egorized w hile f inishing t he report
of job t raining. It is a must for st udent w ho doing job t raining in Pusdiklat M igas
Cepu t o make a job t raining report for inst it ut ion.
C. Public Relations Activities of Pusdiklat M igas Cepu
In Pusdiklat M igas Cepu, Public Relat ions division act s as front liner w ho has full
aut horit y in communicat ing informat ion int ernally and ext ernally t o t he public. So, it w ill
creat e a communicat ive relat ionship bet w een t he int ernal and ext ernal public and
communicat ion w it h public. This is in accordance w it h Public Relat ions st eps t o creat e a
good image in t he eyes of public w ho can support t he achievement of inst it ut ion goals.
Therefore, t he presence of Public Relat ions in Pusdiklat M igas Cepu becomes very
import ant .
Public relat ions act ivit ies in t he Pusdiklat M igas Cepu is not only limit ed t o
providing informat ion about t he inst it ut ion, but also reaching ot her act ivit ies, such as
conduct ing prot ocol, present at ions, document at ion, phot o/ video, creat e new slet t ers,
press releases, make a t ent at ive program, and et c. The main t asks of Public Relat ions in
Pusdiklat M igas Cepu are:
1. Implement ing t he phot o document at ion of all act ivit ies in t he Pusdiklat M igas
Cepu, w hich includes document at ion of t raining act ivit ies held by Pusdiklat
M igas Cepu, special program act ivit ies, w orking visit , making phot o
ident ificat ion and coverage of all act ivit ies.
2.
Implementing the documentation (printed and electronic media) that related to
Pusdiklat Migas Cepu, which includes making periodic newsletters, press
releases to the media, newspaper clippings, and press conference.
3.
Giving and receiving services information to the public related to the Pusdiklat
Migas activities to the general public and students of State and private
universities who held job training in Pusdiklat Migas Cepu.
4. Implement ing prot ocol, w hich includes guiding for guest visit s, host , making
t ent at ive program of visit s, conduct ing t he ceremony program for nat ional
holidays, making t he concept of speech also creat ing w ebsit es of Pusdiklat
From those explanations, it can be concluded that Public Relations activities in
Pusdiklat Migas Cepu are very rich, even overload.
How ever, Public Relat ions inPusdiklat M igas Cepu st rive in providing correct informat ion as t he front liner of
inst it ut ion.
D. Social Programs
1. Social Programs
In creat ing good relat ionship w it h t he public eit her ext ernal or int ernal, Public
Relat ions in Pusdiklat M igas Cepu alw ays t ry t o provide social cont ribut ion t ow ards t he
societ y. This is as part of it s responsibilit ies t ow ards t he societ y in Cepu cit y. The social
programs can be divided int o:
a. Educat ional social programs.
As an inst it ut ion w hich cares about educat ion, Pusdiklat M igas Cepu alw ays t ries
t o part icipat e in t he effort of improving educat ion in Indonesian. Through Public
Relat ions division, Pusdiklat Cepu alw ays holds a course/ t raining for t he cit izen
in Blora Region in form of Comdev. Pusdiklat M igas Cepu also give t he
scholarship for t he st udent s of Element ary school t o High school. Besides,
Pusdiklat M igas Cepu also
received the high school students and students from
various universities to implement job training.
b. Non-educat ional social programs.
Pusdiklat M igas Cepu alw ays cares w it h t he progress of cit izen around Cepu.
t he societ y in Cepu. These kinds of programs are in t he form of social aid w hich
refers t o t he public, such as public facilit ies and humanit arian aids.
2. The Implementation of Social Programs
Pusdiklat M igas Cepu alw ays involves Public Relat ions Division in conduct ing t he
social programs. It is because Public Relat ions Division is one of t he divisions t hat
direct ly get in t ouch w it h public, bot h int ernal and ext ernal. Therefore, t he
implement at ion of social programs has t o be managed w ell in order t o get t he aim of
Pusdiklat M igas Cepu.
Course/ t raining for t he cit izen in Blora region in form of Comdev is supposed t o
improve t he qualit y of human resource in Blora Region in t he field of oil and gas. This
course is held every year. The kinds of t raining are as follows:
a. Elect ric M ot or Training
The part icipant s of t his t raining are from t he graduat e st udent of senior high
school in Blora region. The part icipant s are t aught by lect urers w ho mast er
elect ric mot or field especially for oil and gas field. Therefore, aft er join t his
t raining it is hoped t hat part icipant s are able fixing t he damage of elect ric mot or
and inst alling elect ric equipment for connect ion of pipe and t he ot her
equipment machines. Besides, it is possible for t he part icipant s t o be recruit ed
in oil and gas company.
The part icipant s of t his t raining are from t he graduat e st udent of senior high
school w ho has t he mainst ream in mechanical engineering. The part icipant s are
t aught t o able w elding t he const ruct ion of iron and pipe by t he lect urer w hich
has good compet ence in w eld field. Thus, it is hoped t hat t he part icipant s can
mast ering t he skill in welding and compet e in w orld w ork.
c. Pipe Fit t er Training
The part icipant s of t his t raining are come from graduat e st udent s of senior high
school in Blora region. This t raining has object ive t o improve t he skill of
manpow er in t he pipe inst allat ion for gas, w at er, and oil in an indust ry. In
conclusion, t he part icipant s can get more know ledge about pipe inst allat ion and
pract ice it direct ly.
d. Lat he M achine Worker Training
This t raining is held t o fulfil t he needs of human resources in operat ing lat he
machine. M ost of t he part icipant s are come from graduat e st udent s of senior
high school in Blora region and people w ho w ant improve t heir skill in lat he
machine field. By part icipat ing t his t raining, it is possible t hat t he part icipant s
can be recruit ed as employer in a mining company or even can build t heir ow n
lat he company.
To join in t hese t raining, t he part icipant s must regist er first in t he Division of Training.
w eeks in implement at ion. The first period w as held on Oct ober 12 t o Oct ober 26, 2009.
The second period w as held on November 2 t o November 18, 2009 and t he t hird period
w as held on November 23 t o December 7, 2009. There are 60 part icipant s w ho join in
t hese t rainings and t he lect urers are come from t he employee in Pusdiklat M igas Cepu
especially The Division of Training. By holding t hese t rainings, t he needs of compet ent
manpow er in oil field w ill be fulfilled and t here are no more unemployed.
The next educat ional social program is receiving st udent s w ho w ant t o do job
t raining in Pusdiklat M igas Cepu. It can be called as a social program because of t he
object ive of t his program is t o help improving t he qualit y of educat ion in Indonesia. It is
also one of t he forms of a support from Pusdiklat M igas Cepu for t he progress of
educat ion in Indonesia by giving t he facilit ies for st udying medium.
Based on t he dat a t aken from The Division of Training, t he numbers of st udent s
from t he universit y w ho conduct s job t raining t hroughout 2009 are 644 st udents t ot ally,
w hile t he number of high school st udent s who conduct job t raining in 2009 reached 280.
While, t he non-educat ional social program w hich is done by Pusdiklat M igas in
t he form of public facilit ies help is by building 20 “ w at er st ore” for people in Cepu
especially in t he dry season. There are 20 locat ions of “ w at er st ore” around Cepu and
most of t hem are in resident ial area. So, people can bring t heir w at er t ank and get t he
w at er by queuing up first . Wat er supply is obt ained t hrough t he “ Bengaw an Solo” river.
It is first processed int o dist illat ion process in Wat er Treat ment unit t hen dist ribut ed t o
each “ w at er st ore” t hrough pipe from Pusdiklat M igas. “ Wat er st ore” can be used t o
sat isfy public needs for clean w at er. This program is held yearly especially w hen in dry
Besides, t he ot her social aid is in t erm of humanit arian help. Humanit arian help
can be described as t he effort of Pusdiklat M igas Cepu in developing t he w ealt hy of
Cepu cit izen. The ot her programs are such as helping flood vict ims (nat ural disast er),
support ing reforest at ion program, giving food packages, building public sport facilit ies,
and holding mass circumcision. M ost of t hese programs are done incident ally.
E. Image Building Through Social Programs
Public Relat ions has a great role in succeeding t he image building of Pusdiklat
M igas Cepu. As one of t he government al inst it ut ion in Cepu, Pusdiklat M igas Cepu has a
great influence for t he Cepu cit izen. The social programs w hich are done by Pusdiklat
M igas Cepu show t hat t he inst it ut ion has sensit ivit y t o t he social problem faced by
societ y. For example, w hen occurred a dry season in Cepu it is difficult for people in
Cepu t o find clear w at er. This problem has responded by Pusdiklat M igas Cepu t hrough
building t he “ w at er st ore” . Thus, t he needs of clean w at er for Cepu cit izen can be
fulfilled.
A good image can be described “ as good impression w hich is based on
experience, know ledge, and comprehension about realit y” . (Anggoro, 2002:69).
From t hose definit ions, it is clear t hat t he image w ill be shaped depend t o t he evaluat ion
of people t ow ards t he performance of inst it ut ion in cont ribut ing social programs. The
various forms of program w hich are done by Pusdiklat M igas Cepu prove t hat Pusdiklat
M igas Cepu alw ays t ries t o provide maximum cont ribut ion t o Cepu cit izen. This is an
posit ive image in t he eyes of t he public company. Cepu cit izen are sat isfied w it h t he
service given by Pusdiklat M igas Cepu. It can be seen from t he public opinion w hich
exist s in Cepu about Pusdiklat M igas Cepu. Cepu cit izen are proud w it h t he exist ence of
Pusdiklat M igas Cepu. So, it w ill be formed mut ual communicat ion (t he t w o-ways
reciprocal communicat ion) bet w een public inst it ut ions and provide benefit s for Pusdiklat
CHAPTER IV
CONCLUSION AND SUGGESTION
A. Conclusion
The experience of having job t raining in Pusdiklat M igas Cepu had given a lot of
valuable know ledge t o t he w rit er, especially t he know ledge about t he act ivit ies of Public
Relat ions in Pusdiklat M igas Cepu. Public Relat ions act ivit ies in Pusdiklat M igas Cepu are
aimed at social cont ribut ion t o t he societ y in form of Social Programs.
By running social programs, Pusdiklat M igas Cepu is making serious effort s t o
creat e a good image t o ret ain it s exist ence and get t he public t rust . The social programs
w hich are held by Pusdiklat M igas Cepu are classified int o:
1. Educat ional Social Program
2. Non-educat ional Social Program
Those t w o act ivit ies are int ended t o creat e and support t he good image of Pusdiklat
M igas Cepu.
From t he previous chapt er, it can be seen t hat t he act ivit ies of Public Relat ions
in Pusdiklat M igas Cepu are appropriat e w it h t he aim of inst it ut ion t o creat e a good
image. Alt hough w it h t he overloaded act ivit ies, t he st aff of Public Relat ions in Pusdiklat
M igas Cepu st ill runs t he program very w ell. While, in creat ing a good image Pusdiklat
M igas Cepu w as done several act ivit ies in t he form of social programs. This is an effort of
image in t he eyes of t he public company. Thus, t he inst it ut ion w ill be able t o ret ain it s
exist ence and could get public t rust .
B. Suggestion
Aft er doing t he job t raining for four w eeks in Pusdiklat M igas Cepu, t he w riter
has several suggest ions for Public Relat ions division and t he implement at ion of social
programs. Several suggest ions are expect ed t o help t he inst it ut ion t o repair t he
w eakness of Public Relat ions division in Pusdiklat M igas Cepu. Those suggest ions are:
1. Even t hough t he moves of Public Relat ions division in Pusdiklat M igas Cepu are
st ill collided w it h t he bureaucracy, Public Relat ions Officers are expect ed t o have
innovat ion in improving Pusdiklat M igas Cepu.
2. Public Relat ions Office needs t o improve t he quant it y of t he human resources
and facilit ies t o support t he act ivit y of Public Relat ions. It is because t here are
only four st affs t o run t he Public Relat ions’ act ivit ies. It w ill be bet t er t o recruit
new employees w hose educat ion background is Public Relat ions. Besides, t he
facilit ies in Public Relat ions office have t o be complet ed.
3. The social programs w hich are held by Public Relat ions in Pusdiklat M igas Cepu
have t o be done cont inuously. As a result , t he communit y development program
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