©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 3 - 1
Communicating
Communicating
Interculturally
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 3 - 2
Intercultural
Intercultural
Communication
Communication
Two Major Trends
Two Major Trends
Market
Market
Globalization
Globalization
Multicultural
Multicultural
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 3 - 3
Intercultural Sensitivity
Intercultural Sensitivity
•
Culture
•
Subculture
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 3 - 4
Legal and
Legal and
Ethical
Ethical
Contextual
Contextual
Nonverbal
Nonverbal
Social
Social
Cultural Differences
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 3 - 5
Cultural Context
Cultural Context
High Context
Low Context
Decision Making Practices
Problem Solving Techniques
Negotiating Styles
High Context
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 3 - 6
Legal and Ethical
Legal and Ethical
Behavior
Behavior
Seek Common Ground
Withhold Judgment
Send Honest Messages
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 3 - 7
Social Behavior
Social Behavior
Differences
Differences
Materialism
Roles
Status
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 3 - 8
Personal
Personal
Space
Space
Personal
Personal
Space
Space
Body
Body
Language
Language
Body
Body
Language
Language
Nonverbal
Nonverbal
Communication
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 3 - 9
Overcoming
Overcoming
Ethnocentrism
Ethnocentrism
•
Accept Distinctions
•
Avoid Assumptions
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 3 - 10
Doing Business Abroad
Doing Business Abroad
•
Assume differences
•
Take responsibility
•
Withhold judgment
•
Show respect
•
Empathize
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 3 - 11
Doing Business Abroad
Doing Business Abroad
•
Look past the superficial
•
Be patient
•
Be persistent
•
Admit cultural biases
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 3 - 12
Doing Business Abroad
Doing Business Abroad
•
Look for common ground
•
Send clear messages
•
Deal with the individual
•
Learn when to be direct
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 3 - 13
ESL Communication Barriers
ESL Communication Barriers
Communication Styles
Communication Styles
Vocal Variations
Vocal Variations
Accents and Pronunciation
Accents and Pronunciation
Slang and Idioms
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 3 - 14
Foreign Language
Foreign Language
Barriers
Barriers
Learn Another Language
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 3 - 15
Written Communication
Written Communication
Use plain English
Be clear
Use proper addresses
Cite numbers carefully
Be brief
Use transitions
Avoid slang and idioms
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 3 - 16
Oral Communication
Oral Communication
Minimize
Noise
Obtain
Feedback
Speak
Slowly
Clarify
Intent
Do Not
Talk Down
Be
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 3 - 17
Oral Communication
Oral Communication
Learn Foreign
Phrases
Listen
Carefully
Adapt
Your Style
Check for
Understanding
Clarify the
Next Step
