©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 1 - 1
Achieving Success
Achieving Success
Through Effective
Through Effective
Business
Business
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 1 - 2
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 1 - 3
Characteristics
Characteristics
of Effective Messages
of Effective Messages
Practicality
Practicality
Clarity
and Conciseness
Clarity
and Conciseness
Persuasion
Persuasion
Factual Basis
Factual Basis
Precision
Precision
Recommendations
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Prentice Hall , 2003
Business Communicat ion Today
Chapter 1 - 4
Basic Communication
Basic Communication
V
er
b
a
l
N
o
n
v
e
rb
a
l
Structure
Intent
More Spontaneous Less Control
Conscious Purpose More Control
N
o
n
v
er
b
al
V
e
rb
a
l
Less Structured Harder to Classify
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 1 - 5
Listening
Listening
45%
45%
Writing
Writing
9%
9%
Reading
Reading
16%
16%
Speaking
Speaking
30%
30%
R
ec
eiv
in
g
S
en
d
in
g
Usage of Business Communication Channels
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Prentice Hall , 2003
Business Communicat ion Today
Chapter 1 - 6
Communication
Communication
Challenges in Today’s
Challenges in Today’s
Workplace
Workplace
Advances
in Technology
Workforce
Diversity
Globalization
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Prentice Hall , 2003
Business Communicat ion Today
Chapter 1 - 7
Internal Communication
Internal Communication
Official Structure Official Structure
Formal Chain
Formal Chain
of Command
of Command
Up, Down, Across
Up, Down, Across
Formal Power Lines
Formal Power Lines
The Grapevine The Grapevine
Informal
Informal
Networking
Networking
Unofficial Lines
Unofficial Lines
of Power
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Prentice Hall , 2003
Business Communicat ion Today
Chapter 1 - 8
External Communication
External Communication
Formal Contacts Formal Contacts
Marketing
Marketing
Public Relations
Public Relations
Informal Contacts Informal Contacts
Employees
Employees
Managers
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Prentice Hall , 2003
Business Communicat ion Today
Chapter 1 - 9
The Communication Process
The Communication Process
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 1 - 10
Communication Barriers
Communication Barriers
•
Perception and language
•
Restrictive environments
•
Distractions
•
Deceptive tactics
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Prentice Hall , 2003
Business Communicat ion Today
Chapter 1 - 11
Overcoming Barriers
Overcoming Barriers
Open
Communication
Open
Communication
Efficient
Messages
Efficient
Messages
Audience-Centered
Approach
Audience-Centered
Approach
Ethical
Communication
Ethical
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Prentice Hall , 2003
Business Communicat ion Today
Chapter 1 - 12
Audience-Centered
Approach
Audience-Centered
Approach
Biases
Education
Age
Status
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 1 - 13
Communication Climate
Communication Climate
Corporate
Culture
FlatTall
High
Low
Level of
Feedback
Overall
Structure
More Open
©
Prentice Hall , 2003
Business Communicat ion Today
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 1 - 15
Efficient Messages
Concise Business Communication
Develop
Communication Skills
Minimize Distractions
