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©

Prentice Hall , 2003

Business Communicat ion Today

Chapter 12 - 1

Planning Business

Planning Business

Reports and

Reports and

Proposals

(2)

©

Prentice Hall , 2003

Business Communicat ion Today

Chapter 12 - 2

Reports and Proposals

Reports and Proposals

Monitor

Monitor

and Control

and Control

Operations

Operations

Implement

Implement

Policies and

Policies and

Procedures

Procedures

Document

Document

Results

Results

Comply with

Comply with

Government

Government

Regulations

Regulations

Guide

Guide

Decisions

Decisions

Gain the

Gain the

Acceptance

Acceptance

of Others

(3)

©

Prentice Hall , 2003

Business Communicat ion Today

Chapter 12 - 3

Classifying Reports

Classifying Reports

Source

Frequency

Audience

Length

(4)

©

Prentice Hall , 2003

Business Communicat ion Today

Chapter 12 - 4

Informational

Informational

Reports

Reports

Monitor and

Monitor and

Control Operations

Control Operations

Document

Document

Compliance

Compliance

State Policies

State Policies

and Procedures

and Procedures

Report Progress

(5)

©

Prentice Hall , 2003

Business Communicat ion Today

Chapter 12 - 5

Monitoring and

Monitoring and

Controlling Operations

Controlling Operations

Written

Plans

Operating

Reports

Activity

Reports

Strategic Plans

Business Plans

Marketing Plans

MIS Reports

Annual Reports

Sales Reports

Sales-Call Reports

Expense Reports

(6)

©

Prentice Hall , 2003

Business Communicat ion Today

Chapter 12 - 6

Implementing

Implementing

Policies and

Policies and

Procedures

Procedures

Implementing

Implementing

Policies and

Policies and

Procedures

Procedures

Lasting

Lasting

Guidelines

Guidelines

Lasting

Lasting

Guidelines

Guidelines

Position

Position

Papers

Papers

Position

Position

Papers

(7)

©

Prentice Hall , 2003

Business Communicat ion Today

Chapter 12 - 7

Complying with

Complying with

Government

Government

Regulations

Regulations

Complying with

Complying with

Government

Government

Regulations

Regulations

Annual

Annual

Reports

Reports

Annual

Annual

Reports

Reports

Interim

Interim

Reports

Reports

Interim

Interim

Reports

(8)

©

Prentice Hall , 2003

Business Communicat ion Today

Chapter 12 - 8

Documenting Progress

Documenting Progress

on Workplace Projects

on Workplace Projects

Documenting Progress

Documenting Progress

on Workplace Projects

on Workplace Projects

Interim

Interim

Reports

Reports

Interim

Interim

Reports

Reports

Final

Final

Reports

Reports

Final

Final

Reports

(9)

©

Prentice Hall , 2003

Business Communicat ion Today

Chapter 12 - 9

Analytical Reports

Analytical Reports

Recommendations Recommendations S o lu ti o n s S o lu ti o n

s Pe

rs u a s io n P e rs u a s io n

Problem-Solving

Problem-Solving

Reports

Reports

Problem-Solving

Problem-Solving

Reports

Reports

Business

Proposals

Proposals

Business

Business

Business

Proposals

Proposals

Conclusions

(10)

©

Prentice Hall , 2003

Business Communicat ion Today

Chapter 12 - 10

Solving Problems

Solving Problems

Troubleshooting Reports

Troubleshooting Reports

Troubleshooting Reports

Troubleshooting Reports

Feasibility Reports

Feasibility Reports

Feasibility Reports

Feasibility Reports

Justification Reports

Justification Reports

Justification Reports

(11)

©

Prentice Hall , 2003

Business Communicat ion Today

Chapter 12 - 11

Writing Proposals

Writing Proposals

Internal

Internal

Internal

Internal

Solicited

Solicited

Solicited

Solicited

External

External

External

External

Unsolicited

Unsolicited

Unsolicited

(12)

©

Prentice Hall , 2003

Business Communicat ion Today

Chapter 12 - 12

Three-Step Writing

Three-Step Writing

Process

Process

Planning Planning Chapter 12 Chapter 12 Planning Planning Chapter 12 Chapter 12 Completing Completing Chapter 14 Chapter 14 Completing Completing Chapter 14 Chapter 14 Writing Writing Chapter 13 Chapter 13 Writing Writing Chapter 13 Chapter 13

AnalyzingAnalyzing

InvestigatingInvestigating

AdaptingAdapting

AnalyzingAnalyzing

InvestigatingInvestigating

AdaptingAdapting

OrganizingOrganizing

ComposingComposing

DesigningDesigning

OrganizingOrganizing

ComposingComposing

DesigningDesigning

RevisingRevising

ProducingProducing

ProofreadingProofreading

RevisingRevising

ProducingProducing

(13)

©

Prentice Hall , 2003

Business Communicat ion Today

Chapter 12 - 13

Planning Reports

Planning Reports

Planning Reports

Planning Reports

Analysis

(14)

©

Prentice Hall , 2003

Business Communicat ion Today

Chapter 12 - 14

Analyzing the

Analyzing the

Situation

Situation

Informational

Informational

Reports

Reports

Analytical

Analytical

Reports

(15)

©

Prentice Hall , 2003

Business Communicat ion Today

Chapter 12 - 15

Problem Definition

Problem Definition

for Analytical Reports

for Analytical Reports

Ask the

Ask the

Right Questions

Right Questions

Ask the

Ask the

Right Questions

Right Questions

Clarify

Clarify

the Problem

the Problem

Clarify

Clarify

the Problem

the Problem

Form a

Form a

Hypothesis

Hypothesis

Form a

Form a

Hypothesis

Hypothesis

Factor

Factor

the Problem

the Problem

Factor

Factor

the Problem

(16)

©

Prentice Hall , 2003

Business Communicat ion Today

Chapter 12 - 16

To Inform

To InformTo Inform

To Inform

To Confirm

To ConfirmTo Confirm

To Confirm

To Recommend

To Recommend

To Recommend

To Recommend

To Summarize

To SummarizeTo Summarize

To Summarize To Persuade

To Persuade

To Persuade

To Persuade

To Analyze

To Analyze

To Analyze

To Analyze

What Is the Purpose

What Is the Purpose

of the Report?

(17)

©

Prentice Hall , 2003

Business Communicat ion Today

Chapter 12 - 17

I.

I. First Major PartFirst Major Part

A.

A. First subpointFirst subpoint B.

B. Second subpointSecond subpoint

1.

1. EvidenceEvidence 2.

2. EvidenceEvidence

C.

C. Third subpointThird subpoint

II.

II. Second Major PointSecond Major Point

A.

A. First subpointFirst subpoint B.

B. Second subpointSecond subpoint

Developing a

Developing a

Preliminary Outline

Preliminary Outline

Parallel

Parallel

Construction

Construction

Consistent

Consistent

Headings

(18)

©

Prentice Hall , 2003

Business Communicat ion Today

Chapter 12 - 18

Preparing the Work Plan

Preparing the Work Plan

Statement of the problem

Statement of the purpose and scope

Discussion of tasks to be accomplished

Description of final products or outcomes

Review of schedules and requirements

Plans for following up

(19)

©

Prentice Hall , 2003

Business Communicat ion Today

Chapter 12 - 19

The Research Process

The Research Process

Understand Topic Understand Topic and Assignment and Assignment Understand Topic Understand Topic and Assignment and Assignment 1 1

Find and Access

Find and Access

Information

Information Find and Access

Find and Access

(20)

©

Prentice Hall , 2003

Business Communicat ion Today

Chapter 12 - 20

Adapting to the

Adapting to the

Audience

Audience

You” Attitude

You” Attitude

Positive Tone

Positive Tone

Credibility

(21)

©

Prentice Hall , 2003

Business Communicat ion Today

Chapter 12 - 21

Adapting to the

Adapting to the

Audience

Audience

Polite Treatment

Polite Treatment

Bias-Free Language

Bias-Free Language

Corporate Image

(22)

©

Prentice Hall , 2003

Business Communicat ion Today

Chapter 12 - 22

Selecting the Channel

Selecting the Channel

and Medium

and Medium

Oral

Reports

Oral

Reports

Immediate Feedback

Immediate Feedback

Nonverbal Communication

Nonverbal Communication

Written

Reports

Written

Reports

Complex Information

Complex Information

Future Reference

(23)

©

Prentice Hall , 2003

Business Communicat ion Today

Chapter 12 - 23

Electronic Reports

Electronic Reports

Advantages

Advantages

Cost and space savingsCost and space savings

Faster distributionFaster distribution

Multimedia featuresMultimedia features

Ease of maintenanceEase of maintenance

Hardware and software costsHardware and software costs

System incompatibilitySystem incompatibility

Training needsTraining needs

Data securityData security

Disadvantages

Referensi

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