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Prentice Hall , 2003
Business Communicat ion Today
Chapter 12 - 1
Planning Business
Planning Business
Reports and
Reports and
Proposals
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Prentice Hall , 2003
Business Communicat ion Today
Chapter 12 - 2
Reports and Proposals
Reports and Proposals
Monitor
Monitor
and Control
and Control
Operations
Operations
Implement
Implement
Policies and
Policies and
Procedures
Procedures
Document
Document
Results
Results
Comply with
Comply with
Government
Government
Regulations
Regulations
Guide
Guide
Decisions
Decisions
Gain the
Gain the
Acceptance
Acceptance
of Others
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Prentice Hall , 2003
Business Communicat ion Today
Chapter 12 - 3
Classifying Reports
Classifying Reports
Source
Frequency
Audience
Length
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Prentice Hall , 2003
Business Communicat ion Today
Chapter 12 - 4
Informational
Informational
Reports
Reports
Monitor and
Monitor and
Control Operations
Control Operations
Document
Document
Compliance
Compliance
State Policies
State Policies
and Procedures
and Procedures
Report Progress
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Prentice Hall , 2003
Business Communicat ion Today
Chapter 12 - 5
Monitoring and
Monitoring and
Controlling Operations
Controlling Operations
Written
Plans
Operating
Reports
Activity
Reports
•Strategic Plans
•Business Plans
•Marketing Plans
•MIS Reports
•Annual Reports
•Sales Reports
•Sales-Call Reports
•Expense Reports
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Prentice Hall , 2003
Business Communicat ion Today
Chapter 12 - 6
Implementing
Implementing
Policies and
Policies and
Procedures
Procedures
Implementing
Implementing
Policies and
Policies and
Procedures
Procedures
Lasting
Lasting
Guidelines
Guidelines
Lasting
Lasting
Guidelines
Guidelines
Position
Position
Papers
Papers
Position
Position
Papers
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Prentice Hall , 2003
Business Communicat ion Today
Chapter 12 - 7
Complying with
Complying with
Government
Government
Regulations
Regulations
Complying with
Complying with
Government
Government
Regulations
Regulations
Annual
Annual
Reports
Reports
Annual
Annual
Reports
Reports
Interim
Interim
Reports
Reports
Interim
Interim
Reports
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 12 - 8
Documenting Progress
Documenting Progress
on Workplace Projects
on Workplace Projects
Documenting Progress
Documenting Progress
on Workplace Projects
on Workplace Projects
Interim
Interim
Reports
Reports
Interim
Interim
Reports
Reports
Final
Final
Reports
Reports
Final
Final
Reports
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Prentice Hall , 2003
Business Communicat ion Today
Chapter 12 - 9
Analytical Reports
Analytical Reports
Recommendations Recommendations S o lu ti o n s S o lu ti o ns Pe
rs u a s io n P e rs u a s io n
Problem-Solving
Problem-Solving
Reports
Reports
Problem-Solving
Problem-Solving
Reports
Reports
Business
Proposals
Proposals
Business
Business
Business
Proposals
Proposals
Conclusions
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Prentice Hall , 2003
Business Communicat ion Today
Chapter 12 - 10
Solving Problems
Solving Problems
Troubleshooting Reports
Troubleshooting Reports
Troubleshooting Reports
Troubleshooting Reports
Feasibility Reports
Feasibility Reports
Feasibility Reports
Feasibility Reports
Justification Reports
Justification Reports
Justification Reports
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Prentice Hall , 2003
Business Communicat ion Today
Chapter 12 - 11
Writing Proposals
Writing Proposals
Internal
Internal
Internal
Internal
Solicited
Solicited
Solicited
Solicited
External
External
External
External
Unsolicited
Unsolicited
Unsolicited
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Prentice Hall , 2003
Business Communicat ion Today
Chapter 12 - 12
Three-Step Writing
Three-Step Writing
Process
Process
Planning Planning Chapter 12 Chapter 12 Planning Planning Chapter 12 Chapter 12 Completing Completing Chapter 14 Chapter 14 Completing Completing Chapter 14 Chapter 14 Writing Writing Chapter 13 Chapter 13 Writing Writing Chapter 13 Chapter 13•AnalyzingAnalyzing
•InvestigatingInvestigating
•AdaptingAdapting
•AnalyzingAnalyzing
•InvestigatingInvestigating
•AdaptingAdapting
•OrganizingOrganizing
•ComposingComposing
•DesigningDesigning
•OrganizingOrganizing
•ComposingComposing
•DesigningDesigning
•RevisingRevising
•ProducingProducing
•ProofreadingProofreading
•RevisingRevising
•ProducingProducing
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Prentice Hall , 2003
Business Communicat ion Today
Chapter 12 - 13
Planning Reports
Planning Reports
Planning Reports
Planning Reports
Analysis
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Prentice Hall , 2003
Business Communicat ion Today
Chapter 12 - 14
Analyzing the
Analyzing the
Situation
Situation
Informational
Informational
Reports
Reports
Analytical
Analytical
Reports
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Prentice Hall , 2003
Business Communicat ion Today
Chapter 12 - 15
Problem Definition
Problem Definition
for Analytical Reports
for Analytical Reports
Ask the
Ask the
Right Questions
Right Questions
Ask the
Ask the
Right Questions
Right Questions
Clarify
Clarify
the Problem
the Problem
Clarify
Clarify
the Problem
the Problem
Form a
Form a
Hypothesis
Hypothesis
Form a
Form a
Hypothesis
Hypothesis
Factor
Factor
the Problem
the Problem
Factor
Factor
the Problem
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Prentice Hall , 2003
Business Communicat ion Today
Chapter 12 - 16
To Inform
To InformTo Inform
To Inform
To Confirm
To ConfirmTo Confirm
To Confirm
To Recommend
To Recommend
To Recommend
To Recommend
To Summarize
To SummarizeTo Summarize
To Summarize To Persuade
To Persuade
To Persuade
To Persuade
To Analyze
To Analyze
To Analyze
To Analyze
What Is the Purpose
What Is the Purpose
of the Report?
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Prentice Hall , 2003
Business Communicat ion Today
Chapter 12 - 17
I.
I. First Major PartFirst Major Part
A.
A. First subpointFirst subpoint B.
B. Second subpointSecond subpoint
1.
1. EvidenceEvidence 2.
2. EvidenceEvidence
C.
C. Third subpointThird subpoint
II.
II. Second Major PointSecond Major Point
A.
A. First subpointFirst subpoint B.
B. Second subpointSecond subpoint
Developing a
Developing a
Preliminary Outline
Preliminary Outline
Parallel
Parallel
Construction
Construction
Consistent
Consistent
Headings
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Prentice Hall , 2003
Business Communicat ion Today
Chapter 12 - 18
Preparing the Work Plan
Preparing the Work Plan
•
Statement of the problem
•
Statement of the purpose and scope
•
Discussion of tasks to be accomplished
•
Description of final products or outcomes
•
Review of schedules and requirements
•
Plans for following up
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 12 - 19
The Research Process
The Research Process
Understand Topic Understand Topic and Assignment and Assignment Understand Topic Understand Topic and Assignment and Assignment 1 1
Find and Access
Find and Access
Information
Information Find and Access
Find and Access
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Prentice Hall , 2003
Business Communicat ion Today
Chapter 12 - 20
Adapting to the
Adapting to the
Audience
Audience
“
“
You” Attitude
You” Attitude
Positive Tone
Positive Tone
Credibility
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Prentice Hall , 2003
Business Communicat ion Today
Chapter 12 - 21
Adapting to the
Adapting to the
Audience
Audience
Polite Treatment
Polite Treatment
Bias-Free Language
Bias-Free Language
Corporate Image
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Prentice Hall , 2003
Business Communicat ion Today
Chapter 12 - 22
Selecting the Channel
Selecting the Channel
and Medium
and Medium
Oral
Reports
Oral
Reports
Immediate Feedback
Immediate Feedback
Nonverbal Communication
Nonverbal Communication
Written
Reports
Written
Reports
Complex Information
Complex Information
Future Reference
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 12 - 23
Electronic Reports
Electronic Reports
Advantages
Advantages
•Cost and space savingsCost and space savings
•Faster distributionFaster distribution
•Multimedia featuresMultimedia features
•Ease of maintenanceEase of maintenance
•Hardware and software costsHardware and software costs
•System incompatibilitySystem incompatibility
•Training needsTraining needs
•Data securityData security