©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 16 - 1
Enhancing
Enhancing
Oral Presentations
Oral Presentations
Using Electronic Slides and
Using Electronic Slides and
Overhead Transparencies
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 16 - 2
Using Visual Aids
Using Visual Aids
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 16 - 3
Types of Visual Aids
Types of Visual Aids
Overhead Transparencies
Overhead Transparencies
Electronic Presentations
Electronic Presentations
Chalkboards
Chalkboards
and Whiteboards
and Whiteboards
Flip Charts
Flip Charts
35-Millimeter Slides
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 16 - 4
Types of Visual Aids
Types of Visual Aids
Product Samples
Product Samples
Scale Models
Scale Models
Audio Tapes
Audio Tapes
Film Strips and Movies
Film Strips and Movies
Television and Videotapes
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 16 - 5
Planning Effective
Planning Effective
Slides
Slides
Audience Audience P u rp o s e P u rp o se Pu
rp o s e P u rp o s e
Gather
Gather
Information
Information
Gather
Gather
Information
Information
the Format
the Format
Select
Select
Select
Select
the Format
the Format
Audience
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 16 - 6
Overhead
Overhead
Transparencies
Transparencies
Advantages
Advantages
Inexpensive
Inexpensive
Easy to Use
Easy to Use
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 16 - 7
Overhead
Overhead
Transparencies
Transparencies
Disadvantages
Disadvantages
Lack of Flexibility
Lack of Flexibility
Fragile Format
Fragile Format
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 16 - 8
Disadvantages
Disadvantages
Disadvantages
Disadvantages
Advantages
Advantages
Advantages
Advantages
Electronic
Electronic
Presentations
Presentations
Multimedia Multimedia Multimedia Multimedia Flexibility Flexibility and Portability and Portability Flexibility Flexibility and Portability and Portability Technique Technique Over Content Over Content Technique Technique Over Content Over Content Overuse of Overuse of Special Effects Special Effects Overuse of Overuse of Special Effects Special Effects Real-Time Data Real-Time Data Real-Time Data©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 16 - 9
Creating Effective Slides
Creating Effective Slides
Creating Effective Slides
Creating Effective Slides
Content
and Graphics
Content
and Graphics
Consistency
Consistency
Design
Elements
Design
Elements
Special
Effects
Special
Effects
Simplicity Simplicity
R
e
ad
ab
ilit
y
R
e
ad
ab
ili
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 16 - 10
Writing Readable
Writing Readable
Content
Content
•
Select a central idea
•
Limit the content
•
Write short phrases
•
Use parallel grammar
•
Prefer the active voice
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 16 - 11
Effective Graphics
Effective Graphics
Effective Graphics
Effective Graphics
Limit Limit Data Data Limit Limit Data Data Highlight Highlight Key Points Key Points Highlight Highlight Key PointsKey Points Adjust
Adjust
Size & Design
Size & Design
Adjust
Adjust
Size & Design
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 16 - 12
Selecting
Selecting
Design Elements
Design Elements
Color Schemes
Color Schemes
Color Schemes
Color Schemes
Fonts and
Fonts and
Type Styles
Type Styles
Fonts and
Fonts and
Type Styles
Type Styles
Background
Background
Design
Design
Background
Background
Design
Design
Clip Art Images
Clip Art Images
Clip Art Images
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 16 - 13
Achieving
Achieving
Design Consistency
Design Consistency
Slide Master
Slide Master
Feature
Feature
Layout
Layout
Templates
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 16 - 14
Animation and Special
Animation and Special
Effects
Effects
Hyperlinks
Hyperlinks
Hyperlinks
Hyperlinks
Transitions
Transitions
Transitions
Transitions
Builds
Builds
Builds
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 16 - 15
Readable Readable
Audience Audience Centered Centered
Simple Simple
Clear and Clear and
Focused Focused Consistent
Consistent
Mechanically Mechanically
Correct Correct
Effective Slides
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 16 - 16
Developing
Developing
a Clear Structure
a Clear Structure
Cover
Slides
Introduction
Slides
Blueprint
Slides
•Present the Title
•Name the Presenter
•Grab Attention
•Define the Topic
•Clarify the Topic
•Inform the Audience
•Define an Agenda
•Provide a Road Map
©
Prentice Hall , 2003
Business Communicat ion Today
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 16 - 18
Preparing to Give a
Preparing to Give a
Presentation
Presentation
Master the Material
Learn Hardware and Software
Practice the Delivery
Limit the
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 16 - 19
Introducing the Slides
Introducing the Slides
Highlighting Highlighting C h a n g in g C h a n g in
g Po
in ti n g P o in tin g
Overhead
Overhead
Transparencies
Transparencies
Overhead
Overhead
Transparencies
Transparencies
Electronic
Electronic
Electronic
Slides
Slides
Electronic
Slides
Slides
Discussing
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter 16 - 20
Limiting the
Limiting the
Number of Slides
Number of Slides
Length of the Presentation
Length of the Presentation
Complexity of the Material
Complexity of the Material
Nature of the Special Effects
