©
Prentice Hall , 2003
Business Communicat ion Today
Chapter A - 1
Writing for the
Writing for the
Web
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter A - 2
Writing for the Web
Writing for the Web
•
Needs and expectations of readers
•
Difficulty of online reading
•
Nonlinear and interactive medium
©
Prentice Hall , 2003
Business Communicat ion Today
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter A - 4
Hyperlink Structure
Hyperlink Structure
Plan Navigation
Plan Navigation
First
First
Plan Navigation
Plan Navigation
First
First Give Control
Give Control
to Readers
to Readers
Give Control
Give Control
to Readers
©
Prentice Hall , 2003
Business Communicat ion Today
©
Prentice Hall , 2003
Business Communicat ion Today
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter A - 7
Consider Global Audiences
Style and Format
Style and Format
of the Online Message
of the Online Message
Language
Language
Issues
Issues
Localization
Localization
Issues
©
Prentice Hall , 2003
Business Communicat ion Today
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter A - 9
Chunks of Information
Chunks of Information
•
Create self-contained Webpages
•
Don’t force subdivisions
•
Reduce the length of stories
•
Handle long documents carefully
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter A - 10
Adopt An Inverted Pyramid
Adopt An Inverted Pyramid
Style
Style
Full Story Full Story Related Related Material Material Related Related Material Material Related Related Material Material Initial Summary Initial Summary DetailsDetails DetailsDetails Related Related Material Material Related Related Material Material Related Related Material Material Details Details Details Details Details
Details DetailsDetails
Details
Details
Details
©
Prentice Hall , 2003
Business Communicat ion Today
©
Prentice Hall , 2003
Business Communicat ion Today
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter A - 13
Scannable Formatting
Scannable Formatting
Scannable Formatting
©
Prentice Hall , 2003
Business Communicat ion Today
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter A - 15
Effective Links
Effective Links
•
Avoid self-referential terms
•
Use absolute directions
•
Tell readers what they will find
•
Provide context for the links
©
Prentice Hall , 2003
Business Communicat ion Today
©
Prentice Hall , 2003
Business Communicat ion Today
Chapter A - 17
Establish Credibility
Establish Credibility
Sponsor
Sponsor
Dates
Dates
Author
Author
Content
