BusComA.ppt 819KB Mar 29 2010 04:55:18 AM

(1)

©

Prentice Hall , 2003

Business Communicat ion Today

Chapter A - 1

Writing for the

Web

(2)

©

Chapter A - 2

Writing for the Web

•

Needs and expectations of readers

•

Difficulty of online reading

•

Nonlinear and interactive medium

(3)

©

(4)

©

Chapter A - 4

Hyperlink Structure

Plan Navigation

Plan Navigation

First

Plan Navigation

First

First Give Control

Give Control

to Readers

Give Control

to Readers

(5)

©

(6)

©

(7)

©

Chapter A - 7

Consider Global Audiences

Style and Format

of the Online Message

Language

Issues

Localization

Issues

(8)

©

(9)

©

Chapter A - 9

Chunks of Information

•

Create self-contained Webpages

•

Don’t force subdivisions

•

Reduce the length of stories

•

Handle long documents carefully

(10)

©

Chapter A - 10

Adopt An Inverted Pyramid

Style

Full Story Full Story Related Related Material Material Related Related Material Material Related Related Material Material Initial Summary Initial Summary Details

Details DetailsDetails Related Related Material Material Related Related Material Material Related Related Material Material Details Details Details Details Details

Details DetailsDetails

Details

(11)

©

(12)

©

(13)

©

Chapter A - 13

Scannable Formatting

(14)

©

(15)

©

Chapter A - 15

Effective Links

•

Avoid self-referential terms

•

Use absolute directions

•

Tell readers what they will find

•

Provide context for the links

(16)

©

(17)

©

Chapter A - 17

Establish Credibility

Sponsor

Dates

Author

Content