MyEffectiveVisualCommunication.ppt 1733KB Mar 29 2010 04:55:25 AM

(1)

Effective Visual

Communication

(2)

Komunikasi

• _{Komunikasi menyampaikan “fakta,} konsep dan emosi”

• Untuk menyampaikan sesuatu, diperlukan bahasa dan media

• _{Bahasa memerlukan huruf, kata,}

(3)

Visual Media

• _Print

 _{Articles, Brochure, Manuals, Fine Arts}

• Motion

 _{Films, Animations, Performances}

• Interactive

(4)

Visible Language

• _Layout

• _Typography • _Color

• _Texture • _Imagery • Identity

• Sequencing • Animation

(5)

Arts versus Design

• _{Arts is a form of expression}

(6)

Communication & Design

• _Design*_{is creating an interface}

that communicates the objective appropriately and clearly in that medium

 _Medium  _Objective

 _{Appropriateness}  _Clarity

(7)

Interface Design Principles

• _{To Organize:}_{provide the user with}

a clear and consistent conceptual structure with grouping and

hierarchy

• To Economize: do the most with the least amount of cues

• _{To Communicate:}_{match the}

(8)

Organize

• Consistency

 _Internal:_{same types of elements}

are shown in the same places

 _External:_{existing platforms and}

cultural conventions should be followed across user interfaces

 _{Real world:}_{consistent with real-world}

experiences, observations and perceptions of the user

 _Innovation:_{deviating from existing conventions, if}

(9)

Organize

• _{Screen Layout}

 _{Use a grid structure}

• Define spaces

• Spread vs. Page Design

 _{Standardize the structure}

• Easy to locate menus or dialogue boxes

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Organize

• _Navigation

 _{provide an}_{initial focus}_{for the viewer's} attention

 _{direct attention}_to

primary, secondary, and peripheral items

 _assist_{in navigation}

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Economize

• _{Four major points to be considered}

 _Simplicity:_{include only the elements}

that are most important for communication

 _Clarity:_{meaning of the components}

are not ambiguous

 _{Distinctiveness:}_{important properties}

of the elements are distinct

 _Emphasis:_{important elements are}

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Communicate

• _{To communicate successfully, the} interface must keep in balance:

 _Legibility  _Readability  _Symbolism

 _{Multiple views}  _Typography

(13)

Legibility & Readability

• Easily noticeable and distinguishable elements

 _{Legible Typefaces}  _{Desktop Icons}

 _{Control Panel Symbols}  _{Background Colors}

 _{Usage Environment}

• Comprehensible display

(14)

Symbolism

• _{To communicate the content}

efficiently, carefully select and refine

• Icons

• Symbols • Charts • Maps

• Diagrams

(15)

Typography

• Typefaces

 _{Legible, clear and distinctive type faces to} distinguish between different classes of information (max 3 faces)

• Typestyles

 _{Point size, italics, boldness, underline, color} (max 3 styles)

• Typesetting

 _{40-60 char per line, flush left, avoid centering} or justified or all caps text in a line, proper

(16)

Typography

• _Composition

 _{spacial unit + contrast}

• Weightage

 _{chroma + lightness + thickness}

• Direction

 _{height + positioning + style}

• _Character

(17)

Color (Plus)

• _{Emphasize important information} • _{Identify subsystems of structures} • _{Portray objects in realistic manner} • _{Depict time and progress}

• _{Reduce errors of interpretation} • _{Add coding dimensions}

• _{Increase comprehensibility}

(18)

Color (Minus)

• _{Complex mechanisms}

 _Display

 _Reproduction

• Cross-platform issues • Color-deficient vision

• Possible disturbing properties

 _{Visual discomfort}  _Afterimages

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Color

•

Psychology

 _{Individual character}

• Red = Hot, Vibrant, Passionate • _{Blue = Cool, Dependable, Depth} • Yellow = Youth, Energy, Warmth • White = Serene, Calm, Clean

(20)

Color

•

Color wheel

•

Color groups

 _{Warm colors} •Welcoming

•Too much = Stuffy  _{Cool colors}

•Composed

(21)

Color

• _{Color groups}

 _{Complementary or Contrasting}

 _{Analogous or Harmonious}

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Color

• _Organization

 _{consistency of organization}  _{group related items}

 _{infer a similarity among objects}

 _{complete and consistent grouping} objects

 _{color coding scheme}

• _Economy

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Color

• _Economy

 _{design the display to first work well in} black-and-white

 _{to remember the meaning of usage of} colors (5+/-2)

 _{color emphasis to draw the user's} attention

 _{hierarchy of highlighted, neutral, and} dark areas of display

(24)

Color

• _{Communication}

 _{appropriate colors for the central and}

peripheral areas

 _{color area vs. weightage}

 _{difference in chroma and value}  _{environment & background}

• Symbolism

 _{existing cultural and professional}

usage

(25)

Print vs Online

• _{Space/ Gravity:}_{Defined vs. Open}

• _Composition:_{Planned vs. Changing} • _Volume:_{Pages vs. Scroll}

• _Structure:_{Sequential vs. Random} • _User:_{Participate vs. Anticipate}

• _Character:_{Static vs. Dynamic} • _Usage:_{confine vs. Freedom}

(26)

Print OR Online

•

Visual form consists of

 _{Primary element(s)}

 _{Secondary element(s)}  _Peripherals

 _Grid

 _{White spaces}  _{Blind spots}

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God is in the details