The influence of spiritual marketing to purchase decisions: ( A Case Study Healthy Food In the City of Bandung).
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The purpose of this study is to analyze purchasing decisions at fast food franchises with international brands, assuming international brands already have cleanliness standards,
▪ Partially, the research hypothesis is that digital marketing and brand awareness have an effect on the purchasing decisions of micro small medium enterprises
Conclusions and Recommendations 4.1 Conclusion Based on the analysis that was carried out in the previous chapter using Partial Least Square PLS version 3.2.9 regarding the influence
For this reason, based on the description above, the researchers chose the title of the thesis research proposal, namely: " The Effect of Viral Marketing and Consumptive Behavior on
Based on the explanation above, the purpose of this study was to describe consumer perceptions of products in companies that apply the green marketing concept, to analyze the effect of
The results of this research are in line with previous research conducted by Magdalena 2015 with the research title "The Influence of Brand Ambassadors on international brand image and
This document investigates the influence of servicescape, brand experience, and social media marketing on purchasing decisions through brand image as an intervening variable in the Filosofi Kopi
Telkom in the city of Bogor; 2 determine the effect of the variables of the Marketing Mix consisting of Product X1, Price X2, Promotion X3, Place X4, Process X5, People X6, and
