STYLISTIC ANALYSIS ON LAPTOP ADVERTISEMENTS
Lia Rindi Antika
ABSTRACT
Advertising is done to promote a product that is produced by a company. As most companies want to be successful in selling their products, they usually make their advertisements attractive to get the reader’s attention by working on the language of advertising. This study was conducted to identify textual devices and its interpretation used by each advertiser of different laptop brands but similar specifications, they were Lenovo ThinkPad S440 Ultrabook, Fujitsu Lifebook U904, Dell Vostro 5470, Samsung ATIV Book 9 Plus. The four laptop advertisements were taken from the internet.This was done as many people nowadays tend to look for information about a product on the internet. The four advertisements were then analyzed by looking at its three textual devices, they are lexis focusing on weasel words and personal pronoun, grammar focusing on sentence length and types of sentences and semantic focusing on figurative and literal language.The findings showed that the advertiser of each brand used different kinds of textual devices as their ways to deliver the message to the readers. The meaning of textual devices used also varied and it could be derived from the use of weasel words, personal pronouns and figurative language. The findings of this study are expected to contribute to language style learning that is used in advertisements. It is hoped to be one of thereferences for those who want to study the same topic.
