Lampiran 1. Kuesioner Penelitian
KUESIONER PENELITIAN
PENGARUH
BRAND IMAGE
DAN
BRAND TRUST
TERHADAP
LOYALITAS PELANGGAN KFC PADA KFC CABANG
RING ROAD MEDAN
No. Responden : _ _
I. Petunjuk Pengisian
Responden yang terhormat, bersama ini saya mohon kesediaan Saudara/I
untuk mengisi data kuesioner yang diberikan. Informasi yang Anda berikan
merupakan bantuan yang sangat berarti dalam menyelesaikan penyusunan laporan
penelitian saya. Oleh karena itu kepada responden, saya sebagai peneliti
mengharapkan:
1. Saudara/i menjawab setiap pernyataan dengan sejujur-jujurnya, dan perlu
diketahui bahwa jawaban Anda tidak berhubungan dengan benar atau salah.
2. Pilihlah jawaban dengan memberi tanda checklist (
√)
pada salah satu jawaban
yang paling sesuai menurut Saudara/i.
II. Identitas Responden
Nama
:
Jenis kelamin
:
Laki-laki
Perempuan
Umur
:
0-20 tahun
21-30 tahun
> 31 tahun
Pekerjaan
:
Mahasiswa/Pelajar
Wiraswasta
Pegawai Negeri
III. Pernyataan Mengenai Variabel
Brand Image
(X
1)
No.
Pernyataan
STS
TS
KS
S
SS
1.
KFC adalah merek terkenal yang
sangat menjamin kualitas
produknya dari bahan mentah
sampai ke tangan konsumen
2.
Kekuatan merek KFC
mempengaruhi konsumen untuk
membeli
3.
KFC adalah merek restaurant
fastfood
yang pling terkenal
diantara merek lain
4.
KFC memposisikan mereknya
sebagai juaranya dalam memasak
ayam goreng
Brand Trust
(X
2)
No.
Pernyataan
STS
TS
KS
S
SS
1.
Kepercayaan konsumen terhadap
merek KFC sangat tinggi
2.
KFC dapat diandalkan ktika lapar
melanda dengan layanan delivery
nya
3.
KFC selalu berusaha memuaskan
konsumennya melalui pelayanan
yang terbaik yang diberikan
kepada konsumennya
4.
Fastfood KFC memiliki reputasi
yang baik dimata konsumen
Loyalitas Pelanggan (Y)
No.
Pernyataan
STS
TS
KS
S
SS
1.
Saya tidak akan pindah ke
restaurant fastfood lain
2.
Saya akan merekomendasikan
KFC kepada orang lain
3.
Saya selalu akan setia
memilih KFC
sebagai
restaurant favorite
Lampiran 2. Output Uji Validitas & Reliabilitas
Reliability
Scale: ALL VARIABLES
Case Processing Summary
N %
Cases Valid 30 100.0
Excludeda 0 .0
Total 30 100.0
a. Listwise deletion based on all variables in the
procedure.
Inter-Item Correlation Matrix
Butir_1 Butir_2 Butir_3 Butir_4 Butir_5 Butir_6 Butir_7 Butir_8 Butir_9 Butir_10 Butir_11
Butir_1 1.000 .461 .412 1.000 .461 .490 .412 .373 .550 .556 .563
Butir_2 .461 1.000 .368 .461 1.000 .784 .368 .680 .649 .814 .760
Butir_3 .412 .368 1.000 .412 .368 .435 1.000 .539 .270 .550 .436
Butir_4 1.000 .461 .412 1.000 .461 .490 .412 .373 .550 .556 .563
Butir_5 .461 1.000 .368 .461 1.000 .784 .368 .680 .649 .814 .760
Butir_6 .490 .784 .435 .490 .784 1.000 .435 .752 .603 .733 .735
Butir_7 .412 .368 1.000 .412 .368 .435 1.000 .539 .270 .550 .436
Butir_8 .373 .680 .539 .373 .680 .752 .539 1.000 .504 .587 .493
Butir_9 .550 .649 .270 .550 .649 .603 .270 .504 1.000 .634 .703
Butir_10 .556 .814 .550 .556 .814 .733 .550 .587 .634 1.000 .810
Item-Total Statistics
Scale Mean if
Item Deleted
Scale Variance if
Item Deleted
Corrected
Item-Total Correlation
Squared Multiple
Correlation
Cronbach's
Alpha if Item
Deleted
Butir_1 42.8667 36.189 .653 . .929
Butir_2 43.2667 31.582 .852 . .919
Butir_3 42.8667 37.292 .558 . .932
Butir_4 42.8667 36.189 .653 . .929
Butir_5 43.2667 31.582 .852 . .919
Butir_6 43.1333 35.016 .819 . .923
Butir_7 42.8667 37.292 .558 . .932
Butir_8 42.9333 35.926 .694 . .927
Butir_9 43.2667 32.271 .704 . .928
Butir_10 43.1667 31.454 .869 . .918
Lampiran 3. Daftar Distribusi Jawaban Responden
Variabel
Brand Image
(X
1)
No.
Pernyataan
JLH
1
2
3
4
1
5
4
3
4
16
2
4
4
4
4
16
3
2
3
4
4
13
4
3
4
3
4
14
5
4
4
4
4
16
6
5
2
5
3
15
7
4
4
5
4
17
8
4
4
5
4
17
9
3
4
4
3
14
10
4
4
4
3
15
11
3
4
4
4
15
12
4
4
4
4
16
13
4
4
3
4
15
14
4
4
4
4
16
15
4
5
4
4
17
16
5
3
4
3
15
17
3
5
4
4
16
18
1
4
4
4
13
19
5
1
4
4
14
20
4
4
4
4
16
21
3
4
5
3
15
22
2
3
5
4
14
23
4
4
4
1
13
24
5
4
1
4
14
25
5
4
2
3
14
26
3
4
4
3
14
27
5
2
5
2
14
28
2
5
5
5
17
29
5
5
5
2
17
30
4
4
3
5
16
31
5
5
5
3
18
33
2
3
5
5
15
34
3
4
5
3
15
35
4
4
5
5
18
36
5
4
5
5
19
37
4
4
5
5
18
38
4
4
5
5
18
39
5
4
5
5
19
40
4
4
5
5
18
41
3
4
5
5
17
42
4
4
5
4
17
43
4
4
5
5
18
44
4
4
5
5
18
45
4
5
5
5
19
46
5
5
5
5
20
47
5
5
5
3
18
48
4
4
5
2
15
49
5
5
5
1
16
50
4
4
5
4
17
51
3
4
4
4
15
52
4
5
4
3
16
53
4
4
5
1
14
54
5
5
5
2
17
55
5
4
5
2
16
56
3
4
5
5
17
57
5
5
5
5
20
58
5
5
5
5
20
59
5
5
5
5
20
60
5
5
5
5
20
61
5
5
4
4
18
62
4
4
5
5
18
63
2
3
5
4
14
64
3
4
5
4
16
65
4
4
5
1
14
66
5
4
5
5
19
67
4
4
5
5
18
69
5
4
4
5
18
70
4
4
4
2
14
71
3
4
5
3
15
Variabel
Brand Trust
(X
2)
No.
Pernyataan
JLH
1
2
3
4
1
5
4
4
5
18
2
5
4
4
5
18
3
5
4
4
5
18
4
5
4
4
5
18
5
4
3
4
4
15
6
4
3
5
4
16
7
5
4
5
5
19
8
5
4
5
5
19
9
5
4
3
5
17
10
5
4
4
5
18
11
5
4
3
5
17
12
4
3
4
4
15
13
5
4
4
5
18
14
5
4
4
5
18
15
5
4
5
5
19
16
5
4
4
5
18
17
4
3
4
4
15
18
5
4
4
5
18
19
5
4
5
5
19
20
4
3
5
4
16
21
4
3
4
4
15
22
4
3
4
4
15
23
4
3
3
4
14
24
4
3
3
4
14
25
4
3
3
5
15
26
4
3
3
5
15
27
4
3
4
5
16
28
4
3
4
5
16
29
5
4
4
5
18
31
5
4
5
5
19
32
5
4
5
4
18
33
5
5
5
5
20
34
4
3
3
5
15
35
5
5
5
5
20
36
4
3
3
5
15
37
5
5
4
5
19
38
5
5
4
5
19
39
5
5
4
5
19
40
5
5
5
5
20
41
5
5
5
5
20
42
5
5
5
5
20
43
5
5
5
5
20
44
5
5
5
5
20
45
5
5
5
5
20
46
5
5
5
5
20
47
5
5
5
5
20
48
5
5
5
5
20
49
5
5
5
5
20
50
5
5
5
5
20
51
5
5
5
5
20
52
4
4
4
5
17
53
5
5
5
5
20
54
3
3
3
5
14
55
5
5
5
5
20
56
5
5
5
5
20
57
5
5
5
5
20
58
5
4
4
5
18
59
5
4
4
5
18
60
5
5
5
5
20
61
5
5
5
5
20
62
5
5
5
5
20
63
4
3
5
5
17
64
5
4
4
5
18
65
5
4
4
5
18
67
5
4
4
5
18
68
4
3
4
4
15
69
4
3
5
4
16
70
5
4
5
5
19
71
5
4
5
5
19
Variabel Loyalitas Pelanggan (Y)
No.
Pernyataan
JLH
1
2
3
1
4
5
5
14
2
4
5
5
14
3
4
5
5
14
4
4
5
5
14
5
4
5
5
14
6
4
5
5
14
7
3
4
5
12
8
3
4
5
12
9
3
4
5
12
10
4
5
5
14
11
4
5
5
14
12
4
5
5
14
13
4
5
5
14
14
4
5
4
13
15
3
4
5
12
16
4
5
5
14
17
4
5
4
13
18
4
5
4
13
19
4
5
4
13
20
3
4
5
12
21
3
5
5
13
22
4
5
5
14
23
4
5
5
14
24
4
5
5
14
25
3
4
5
12
26
4
4
5
13
27
3
4
5
12
29
3
4
5
12
30
4
5
5
14
31
4
5
5
14
32
4
5
5
14
33
4
5
5
14
34
3
5
5
13
35
4
5
5
14
36
3
5
5
13
37
5
4
5
14
38
5
5
5
15
39
5
5
5
15
40
5
5
5
15
41
5
5
5
15
42
5
5
5
15
43
5
5
5
15
44
5
5
4
14
45
5
5
5
15
46
5
5
5
15
47
4
5
5
14
48
5
4
5
14
49
5
5
5
15
50
5
5
5
15
51
5
5
5
15
52
5
5
5
15
53
5
5
4
14
54
3
5
5
13
55
5
5
5
15
56
5
5
5
15
57
5
5
5
15
58
5
5
5
15
59
5
4
5
14
60
4
5
5
14
61
5
5
5
15
62
4
5
5
14
63
3
4
5
12
65
4
5
5
14
66
4
5
5
14
67
4
5
5
14
68
4
5
5
14
69
4
5
5
14
70
3
4
5
12
Lampiran 4. Output Uji Asumsi Klasik
Removed Method
1 Brand_Trust,
Brand_Imagea
. Enter
a. All requested variables entered.
Model Summaryb
Model R
R
Square
Adjusted R
Square
Std. Error of
the Estimate
Change Statistics
Durbin-a. Predictors: (Constant), Brand_Trust, Brand_Image
b. Dependent Variable: Loyalitas_Pelanggan
Coefficientsa
Model
Unstandardized Coefficients
Standardized
Coefficients
t Sig.
Collinearity Statistics
B Std. Error Beta Tolerance VIF
a. Predictors: (Constant), Brand_Trust, Brand_Image
Coefficient Correlationsa
Model Brand_Trust Brand_Image
1 Correlations Brand_Trust 1.000 -.369
Brand_Image -.369 1.000
Covariances Brand_Trust .004 -.001
Brand_Image -.001 .004
a. Dependent Variable: Loyalitas_Pelanggan
Collinearity Diagnosticsa
Model
Dimensi
on Eigenvalue Condition Index
Variance Proportions
(Constant) Brand_Image Brand_Trust
1 1 2.987 1.000 .00 .00 .00
2 .008 19.442 .05 .91 .40
3 .005 23.475 .95 .09 .60
a. Dependent Variable: Loyalitas_Pelanggan
Residuals Statisticsa
Minimum Maximum Mean Std. Deviation N
Predicted Value 12.66 14.63 13.77 .485 71
Std. Predicted Value -2.307 1.763 .000 1.000 71
Standard Error of Predicted
Value
.108 .297 .178 .045 71
Adjusted Predicted Value 12.52 14.68 13.77 .489 71
Residual -2.045 1.427 .000 .878 71
Std. Residual -2.296 1.602 .000 .986 71
Stud. Residual -2.318 1.616 .002 1.004 71
Deleted Residual -2.084 1.478 .003 .911 71
Stud. Deleted Residual -2.398 1.636 -.005 1.018 71
Mahal. Distance .043 6.779 1.972 1.489 71
Cook's Distance .000 .083 .013 .016 71
Centered Leverage Value .001 .097 .028 .021 71
Lampiran 5. Output Analisis Linier Berganda
Regression
Casewise Diagnosticsa
Case
Number Std. Residual
Loyalitas_Pelang
gan Predicted Value Residual
1 .293 14.00 13.7392 .26075
2 .293 14.00 13.7392 .26075
3 .762 14.00 13.3211 .67886
4 .606 14.00 13.4605 .53949
5 .853 14.00 13.2404 .75960
6 .823 14.00 13.2673 .73269
7 -2.296 12.00 14.0449 -2.04490
8 -2.296 12.00 14.0449 -2.04490
9 -1.453 12.00 13.2942 -1.29422
10 .449 14.00 13.5999 .40012
11 .636 14.00 13.4336 .56641
12 .853 14.00 13.2404 .75960
13 .449 14.00 13.5999 .40012
14 -.830 13.00 13.7392 -.73925
15 -2.296 12.00 14.0449 -2.04490
16 .449 14.00 13.5999 .40012
17 -.270 13.00 13.2404 -.24040
18 -.361 13.00 13.3211 -.32114
19 -.704 13.00 13.6268 -.62679
20 -1.579 12.00 13.4067 -1.40668
21 -.113 13.00 13.1010 -.10103
22 1.166 14.00 12.9617 1.03834
23 1.509 14.00 12.6560 1.34400
24 1.353 14.00 12.7954 1.20463
25 -1.080 12.00 12.9617 -.96166
26 .043 13.00 12.9617 .03834
27 -1.266 12.00 13.1279 -1.12794
29 -2.109 12.00 13.8786 -1.87862
30 .479 14.00 13.5730 .42704
31 -.207 14.00 14.1843 -.18427
32 .293 14.00 13.7392 .26075
33 .076 14.00 13.9324 .06756
34 -.113 13.00 13.1010 -.10103
35 -.394 14.00 14.3506 -.35055
36 -.739 13.00 13.6585 -.65851
37 -.207 14.00 14.1843 -.18427
38 .916 15.00 14.1843 .81573
39 .759 15.00 14.3236 .67636
40 .729 15.00 14.3506 .64945
41 .886 15.00 14.2112 .78882
42 .886 15.00 14.2112 .78882
43 .729 15.00 14.3506 .64945
44 -.394 14.00 14.3506 -.35055
45 .573 15.00 14.4899 .51008
46 .416 15.00 14.6293 .37071
47 -.394 14.00 14.3506 -.35055
48 .076 14.00 13.9324 .06756
49 1.042 15.00 14.0718 .92819
50 .886 15.00 14.2112 .78882
51 1.199 15.00 13.9324 1.06756
52 1.602 15.00 13.5730 1.42704
53 .232 14.00 13.7931 .20693
54 -.240 13.00 13.2135 -.21348
55 1.042 15.00 14.0718 .92819
56 .886 15.00 14.2112 .78882
57 .416 15.00 14.6293 .37071
58 .790 15.00 14.2967 .70327
59 -.333 14.00 14.2967 -.29673
60 -.707 14.00 14.6293 -.62929
62 -.394 14.00 14.3506 -.35055
63 -1.453 12.00 13.2942 -1.29422
64 .293 14.00 13.7392 .26075
65 .606 14.00 13.4605 .53949
66 -.177 14.00 14.1574 -.15736
67 -.020 14.00 14.0180 -.01799
68 .540 14.00 13.5191 .48086
69 .353 14.00 13.6854 .31458
70 -1.827 12.00 13.6268 -1.62679
71 -1.983 12.00 13.7662 -1.76616
a. Dependent Variable: Loyalitas_Pelanggan
Residuals Statisticsa
Minimum Maximum Mean Std. Deviation N
Predicted Value 12.6560 14.6293 13.7746 .48485 71
Std. Predicted Value -2.307 1.763 .000 1.000 71
Standard Error of Predicted
Value
.108 .297 .178 .045 71
Adjusted Predicted Value 12.5225 14.6758 13.7716 .48903 71
Residual -2.04490 1.42704 .00000 .87781 71
Std. Residual -2.296 1.602 .000 .986 71
Stud. Residual -2.318 1.616 .002 1.004 71
Deleted Residual -2.08423 1.47755 .00308 .91118 71
Stud. Deleted Residual -2.398 1.636 -.005 1.018 71
Mahal. Distance .043 6.779 1.972 1.489 71
Cook's Distance .000 .083 .013 .016 71
Centered Leverage Value .001 .097 .028 .021 71
