DAFTAR PUSTAKA
Aaker, Jennifer L. (1997). Dimension of Brand Personality. Journal of Marketing Research Vol. 34 (43), 347- 356.
Abderzaak, B. dan Amina, M. (2011). The Influence of Persuasive Advertising on the Perception of Brand Personality. Algeria: Abou Bakr Beelkaid University.
Ang, L. dkk. (2007). Changing Brand Personality Through Celebrity Endorsement. ANZMAC Conference Proccedings, 1679-1686.
Angehrn, A.A. (1997). Designing Mature Internet Strategies: The ICDT Model, European Management Journal Vol.
Aprilia, R. (2009). Pengaruh Persepsi Iklan Ponds dengan Selebriti Endorser dan Non- Selebriti Endorser terhadap sikap pada merk. (Skripsi). Fakultas
Ilmu Sosial dan Ilmu Politik Universitas Indonesia.
Arikunto, Suharsimi. (2010). Prosedur Penelitian (Suatu Pendekatan Praktik). Jakarta: Rineka Cipta.
Baron, Robert, A. & Byrne, D. (2005). Psikologi Sosial. Jakarta: Erlangga.
Barrow, A. (2009). The Effect Of Selebriti Athlete Models in Food Advertising on The Perceived Healthiness of Food Products. (Thesis). Faculty of the
Graduate College of The Oklaoma State University, Norman.
Belch, George & Michael. (2003). Advertising and Promotion: Sixth edition. New York: McGraw-Hill Companies.
Cummins, et al. (2014). Consumer Behavior In The Online Context. Journal of Research in Interactive Marketing Vol. 8 (3), 169-202.
Dyah, A. (2014). Studi Elaboration Likelihood Model Pada Pengaruh Selebrgam (Selebriti Instagram). (skripsi). Fakultas Ilmu Sosial dan Ilmu Politik
Universitas Brawijaya.
Effendy, Onong. (2003). Ilmu, Teori dan Filsafat Komunikasi. Bandung: PT Citra Aditya Bakti
Gokmen, Aytac. (2012). Electron Commer Res, D e p a r t m e n t o f I n t e r n a t i o n a l T r a d e , Ç a n k a y a
U n i v e r s i t y, Turkey. New York:Springer Publishing.
Griffin, Em. (2011). First Look At Communication Theory, 8th Edition. New York: McGraw-Hill Companies.
Gunasekaran dan Ngai. (2005). E-commerce in Hongkong: an empirical perspective and analysis. Internet Reseach, Vol. 15(2).
Habibi, R. dan Hajati, Z. (2015). Trust in e-commerce. International Journal of Innovation and Applied Studies, Vol. 10(3).
Harris, Jackson. (2004). A Cognitive Psychology of Mass Communication, Fourth Edition. New Jersey: Lawrence Erlbaum Associates, Inc., Publishers.
Hassan, S dan Jamil, R. (2014). Influence of Celebrity Endorsement on Consumer Purchase Intentions. Journal of Management Info, Vol. 4(1).
Jatnika, R. (2010). Modul I dan Modul II Prkatikum Statistika 3. (modul). Fakultas Psikologi Universitas Padjadjaran.
Kriyanto, Rachmat. (2014). Teori Public Relations Perspektif Barat dan Lokal. Jakarta: Kencana.
Mishra, dkk. (2015). Exploring Brand Personality – Celebrity Endorsement – Personality Congruence in Celebrity Endorsement. Journal of Psychologu
and Marketing, Vol. 23 (12).
Myers, David. (2010). Social Psychology Tenth Edition. New York: McGraw-Hill Companies.
Neuman, Lawrence. (2013). Metode penelitian sosial: Pendekatan kualitatif dan Kuantitatif. Jakarta : PT. Indeks
O’Saughnessy, J. & Nicholas. (2004). Persuasion in advertising. London: Routledge.
Okazaki, S. (2006). Excitement or Sophistication? A Preliminary Exploration of Online Brand Personality. International Marketing Review 23 Vol. 3,
279-303.
Effendy, Uchjana, O. (2003). Ilmu, Teori dan Filsafat Komunikasi. Bandung: PT Citra Aditya Bakti.
Peter & Olson. (2010). Consumer Behavior and Marketing Strategy: Ninth Edition. New York: McGraw-Hill Companies.
Petty, R.E & Brinol, P. (2008). Embodied persuasion: Fundamental processes by which bodily responses can impact attitudes. Cambridge: Cambridge
University Press.
Poghosyan, A. (2015). Celebrity Endorsement as One of Nowadays Major Ways to Influence Consumer Buying Behavior. European Scientific Journal,
ISSN 1857-7431.
Rakhmat, Jalaluddin. (2009). Psikologi Komunikasi. Bandung: PT Remaja Management (2nd ed.). New York: McGraw-Hill.
Ruslan, R. (2013). Metode Penelitian Public Relations dan Komunikasi. Bandung : Raja Grafindo Persada.
Sertoglu, dkk. (2014). Examining the effect of endorser credibility on the consumer buying intention. International Review of Management and
Marketing, Vol. 5.
Sprada, R. (2003). A study of myths and realities of selebriti endorser in public relations. (Thesis). Faculty of The Graduate School University of Southern
California, California.
Shimp, A. Terrance. (2008). Advertising, Promotion, & Other Aspects of Integrated Marketing Communication 8th Edition. Canada: Cengage
Learning.
Sugiyono. (2014). Metode Penelitian Kuantitatif, Kualitatif, dan Kombinasi. Bandung : Alfabeta.
Vaus, D.A., (2002). Survey in Social Research, 5th Edition. New South Wales: Allen and Unwin.
Venable, dkk. (2005). The Role of Brand Personality in Charitable Giving: An Assessment and Validation, Journal of the Academy of Marketing Science,
