ABSTRAK
YUDHA ANDRIANSYAH PUTRA, Faktor-Faktor yang Mempengaruhi Pembelian Sayur Organik d Kota Medan ( di bawah bimbingan Dr. Ir. Tavi Supriana MS sebagai ketua dan Ir. Diana Chalil, M.Si.,P.hD sebagai anggota)
Abstract
YUDHA ANDRIANSYAH PUTRA, Factors Affecting Purchasing Organic Vegetable In Medan (under the guidance of Dr. Ir. Tavi Supriana MS as chairman and Ir. Diana Chalil, M.Sc., P.hD as a member)
Organic vegetables as one of the products generated from agriculture are environmentally friendly and closer to the concept of nature, so as to guarantee better quality compared to ordinary vegetables. This raises the main attraction for a certain class of consumers who then change the pattern of consumption of the vegetables cultivated vegetables inorganic to organic vegetables, so the appeal and popularity of organ ic vegetables cultivated was reduced for a certain class of consumers. Therefore, it is necessary to study the factors - factors that affect the purchase of organic vegetables in particular Medan. The purpose of this study was to analyze the factor price ratio between organic and non organic vegetables, advertising, packaging, household income, education level of respondents, the composition of the family members of the respondent, the respondent's age affects the purchase of organic vegetables in the city of Medan. The data used in this study are primary data (directly from consumers who buy organic vegetables) and secondary data (data from agencies that support this research). The analytical method used was the multiple linear regression using SPSS 17 software.
The analysis showed: there are 4 variables that significantly influence the variable ratio of the price of organic vegetables with non-organic, household income, and the age of the respondent, advertising and there are 3 variables that no significant effect, namely, packaging, education level of respondents, the composition of the members of the family
Keywords: organic vegetables, price ratio, income, age, advertising
