penulisan
naskah
kampus
television
- music : instruments
rexona : berani lebih dekat --> detail
berani mendekati ?
finding ideas that communicate
kekuatan visual, tanpa / minim kata bisa merepresentasikan USP, product benefit, bercerita, mengungkapkan situasi dan kondisi.
mixing and matching
comparative juxtaposition
repetition and accumulation
telling stories
play with words
a change of perspective
how can the product be represented from the viewpoint of other creatures, things or events associated with it ?
exaggeration
what exaggeration could represent the benefit more forcefully ?
