LAMPIRAN 1 Identitas Responden

(1)

LAMPIRAN 1 Identitas Responden

Bersama ini saya mengharapkan ketersediaan Bapak/Ibu/Saudara untuk mengisi kuesioner ini. Adapun kuesioner ini merupakan survey tentang “Potongan Harga, Kualitas Produk, Lokasi Penjualan Pada Dealove Fair Price Boutique Studi Kasus Mahasiswi Fakultas Ekonomi Universitas Muhammadiyah Jember 2014 yang digunakan sebagai pembuat skripsi. Atas waktu dan bantuannya saya ucapkan terimakasih.

Cara Pengisian dengan memberikan tanda (√) atau (x) pada jawaban yang anda pilih

Data Responden

Nama : (boleh tidak diisi)

Usia :

Jenis kelamin : Pekerjaan :

1. Apakah anda pernah membeli produk dari Dealove Fair Price Boutique?

( ) Ya ( ) Tidak

2. Apakah anda menyukai produk dari Dealove Fair Price Boutique?

( ) Ya ( ) Tidak

3. Berapa kali anda membeli produk dari Dealove Fair Price Boutique?

( ) 1 kali ( ) 2 kali

(2)

Pertanyaan Penelitian

Pilihlah jawaban pada kolom yang telah tersedia dengan memilih salah satu jawaban dengan memberikan tanda (√) atau(x) pada kolom yang sesuai dengan penilaian anda.

NOTASI KETERANGAN

SS SangatSetuju

S Setuju

CS CukupSetuju

TS TidakSetuju

STS SangatTidakSetuju

(3)

LAMPIRAN 2 Kuisioner Penelitian

Bagi anda yang menyukai produk dari Dealove Fair Price Boutique, maka berilah tanda (√) dari pernyataan berikut ini :

Potongan Harga (X₁)

No. Pernyataan SS S CS TS STS

1. Saya senang belanja di Dealove Fair Price Boutique karna selalu ada potongan harga pada produk yang ditawarkan

2. Harga jual produk pada Dealove Fair Price Boutique dapat terjangkau oleh mahasiswi

3. Dealove Fair Price Boutique memberikan potongan harga bagi konsumen yang mempunyai member

Kualitas Produk (X₂)

1. Produk yang dijual Dealove Fair Price Boutique dari bahan yang berkualitas 2. Dealove Fair Price Boutique

mempunyai berbagai macam desain yang menarik

3. Dealove Fair Price Boutique mempunyai kualitas produk yang sangat bagus

(4)

Lokasi Penjualan (X₃)

1. Lokasi Dealove Fair Price Boutique sangat trategis

2. Dealove Fair Price Boutique berada di lingkungan yang aman dan nyaman 3. Lokasi Dealove Fair Price Boutique

mudah di jangkau oleh kendaraan pribadi

Keputusan Pembelian (Y)

1. Saya membeli produk di Dealove Fair Price Boutique adalah sangat tepat

2. Saya membeli produk dari Dealove Fair Price Boutique setiap mau lebaran

3. Saya ingin membeli ulang merek lain di Dealove Fair Price Boutique karena saya puas dengan produknya

(5)

LAMPIRAN 3

Rekapitulasi kuisioner

(6)

Lampiran 3

Rekapitulasi Data Jawaban Responden

No X1.1 X1.2 X1.3 X1 X2.1 X2.2 X2.3 X2 X3.1 X3.2 X3.3 X3 Y1 Y2 Y3 Y

1 4 4 4 12 3 3 3 9 4 4 5 13 4 4 5 13

2 3 3 3 9 4 3 4 11 3 3 4 10 3 4 4 11

3 4 4 3 11 3 4 4 11 4 4 4 12 4 4 5 13

4 4 3 4 11 3 3 4 10 3 4 4 11 4 4 5 13

5 4 3 5 12 3 3 3 9 3 2 3 8 5 4 4 13

6 3 2 3 8 4 3 4 11 3 4 4 11 3 3 4 10

7 4 4 5 13 3 4 4 11 3 3 4 10 4 3 5 12

8 3 3 3 9 4 3 3 10 4 4 5 13 3 3 4 10

9 4 4 4 12 4 3 3 10 3 3 4 10 4 3 4 11

10 3 3 4 10 3 4 3 10 4 4 4 12 4 3 4 11

11 4 4 5 13 3 3 4 10 5 5 4 14 4 5 5 14

12 2 2 3 7 3 3 3 9 4 4 4 12 3 3 3 9

13 4 3 4 11 4 3 4 11 3 3 3 9 4 3 5 12

14 4 5 4 13 3 4 4 11 4 4 4 12 4 5 4 13

15 3 3 3 9 4 3 3 10 3 3 4 10 4 4 3 11

16 4 4 3 11 3 4 4 11 4 4 5 13 5 5 5 15

17 3 3 3 9 4 3 4 11 3 3 4 10 4 4 4 12

18 4 3 3 10 3 4 4 11 4 3 4 11 4 4 4 12

19 3 3 4 10 4 3 4 11 3 3 3 9 4 4 4 12

20 4 4 5 13 3 4 4 11 4 5 5 14 5 4 4 13

21 3 3 4 10 4 3 3 10 4 3 5 12 4 4 4 12

22 3 3 3 9 4 3 3 10 3 3 4 10 4 4 4 12

23 3 3 3 9 3 4 3 10 3 3 3 9 4 4 3 11

24 2 2 2 6 3 3 4 10 3 2 4 9 3 3 4 10

25 4 4 4 12 3 3 3 9 5 5 5 15 4 4 5 13

26 3 4 3 10 4 4 5 13 4 4 4 12 4 3 5 12

27 4 4 4 12 3 3 3 9 3 3 3 9 4 3 4 11

28 3 3 2 8 3 3 4 10 4 4 5 13 5 4 4 13

29 4 4 4 12 2 2 3 7 3 3 3 9 4 4 4 12

30 3 3 3 9 3 4 3 10 4 3 4 11 3 4 4 11

31 4 4 4 12 4 3 4 11 4 4 3 11 4 4 5 13

32 4 3 4 11 4 4 4 12 4 4 4 12 3 5 4 12

33 3 2 3 8 3 3 3 9 4 3 3 10 3 2 5 10

34 2 3 3 8 3 3 3 9 3 3 4 10 3 3 4 10

35 3 4 4 11 3 3 3 9 3 3 3 9 3 3 5 11

36 4 4 5 13 3 4 4 11 3 4 4 11 5 4 3 12

(7)

37 4 4 4 12 4 3 4 11 3 3 4 10 4 4 4 12

38 3 2 2 7 3 4 3 10 4 4 5 13 4 4 3 11

39 5 4 4 13 4 3 4 11 3 3 4 10 5 4 3 12

40 3 4 4 11 3 4 4 11 4 4 4 12 4 5 3 12

41 5 5 5 15 4 3 4 11 3 3 4 10 4 4 5 13

42 3 4 4 11 3 4 4 11 4 4 4 12 4 4 4 12

43 4 4 4 12 4 3 4 11 3 3 3 9 4 5 4 13

44 4 4 4 12 3 4 4 11 4 4 4 12 4 4 5 13

45 5 5 5 15 4 3 4 11 3 4 3 10 5 4 5 14

46 4 4 5 13 3 4 4 11 3 4 4 11 4 4 5 13

47 4 4 4 12 4 3 3 10 3 3 3 9 4 4 5 13

48 4 4 4 12 3 4 4 11 3 4 4 11 4 4 5 13

49 4 3 3 10 4 3 4 11 3 4 4 11 4 4 4 12

50 4 4 4 12 3 4 4 11 3 3 3 9 5 4 4 13

51 4 3 4 11 3 3 4 10 4 3 5 12 4 5 5 14

52 2 2 2 6 2 3 2 7 2 3 2 7 2 3 2 7

53 4 4 4 12 4 3 4 11 3 3 3 9 4 5 4 13

54 4 4 4 12 3 4 4 11 3 2 4 9 4 5 4 13

55 4 4 4 12 4 3 4 11 3 3 5 11 5 5 3 13

56 4 3 3 10 4 4 3 11 3 3 4 10 5 4 3 12

57 5 5 4 14 3 4 4 11 3 3 4 10 5 4 5 14

58 3 4 3 10 4 4 5 13 3 4 3 10 4 3 4 11

59 1 2 2 5 3 3 4 10 4 4 3 11 3 3 4 10

60 3 3 3 9 4 4 4 12 2 2 2 6 4 3 4 11

61 4 4 5 13 3 3 4 10 4 3 3 10 4 5 3 12

62 2 2 2 6 2 2 3 7 3 3 2 8 3 2 2 7

63 3 4 3 10 3 3 4 10 3 3 4 10 3 4 4 11

64 2 2 2 6 3 3 4 10 4 3 3 10 2 5 3 10

65 4 4 3 11 3 3 4 10 3 4 4 11 3 5 4 12

66 3 3 4 10 4 3 4 11 4 4 4 12 5 5 3 13

67 4 4 4 12 3 4 3 10 3 2 2 7 4 4 4 12

68 5 5 4 14 3 4 4 11 5 3 4 12 3 5 4 12

69 3 4 3 10 3 3 3 9 4 3 3 10 4 3 3 10

70 3 3 3 9 3 4 4 11 3 3 3 9 3 5 4 12

71 4 4 4 12 4 3 5 12 4 4 3 11 5 5 4 14

72 3 3 4 10 3 3 4 10 5 3 4 12 3 4 3 10

73 4 4 4 12 3 3 3 9 4 3 3 10 3 5 4 12

74 2 2 2 6 3 2 2 7 2 2 2 6 2 2 2 6

75 3 3 3 9 3 3 5 11 4 4 3 11 4 4 3 11

76 4 3 4 11 3 3 4 10 5 3 4 12 4 4 4 12

77 5 4 4 13 3 3 4 10 4 4 3 11 4 4 3 11

(8)

78 3 3 4 10 3 3 4 10 5 5 4 14 5 4 4 13

79 3 2 3 8 4 3 4 11 3 2 2 7 3 3 3 9

80 3 3 3 9 3 4 3 10 3 3 3 9 3 5 3 11

81 3 3 3 9 3 4 4 11 4 4 4 12 2 4 4 10

82 4 4 5 13 3 3 3 9 4 3 3 10 5 5 3 13

83 4 4 4 12 5 4 4 13 4 4 4 12 3 5 4 12

84 2 3 2 7 2 3 2 7 2 3 2 7 2 2 2 6

85 4 4 3 11 3 3 4 10 4 3 4 11 4 5 4 13

86 3 3 3 9 3 3 3 9 3 2 3 8 3 5 4 12

87 4 3 4 11 3 3 4 10 4 4 4 12 4 4 3 11

88 3 3 3 9 4 4 4 12 5 4 4 13 3 5 4 12

89 4 4 4 12 3 3 3 9 4 4 3 11 3 4 3 10

90 4 3 4 11 4 4 3 11 3 3 3 9 4 5 5 14

91 3 3 3 9 3 3 3 9 2 2 3 7 5 4 4 13

92 3 3 4 10 3 3 2 8 3 3 2 8 5 5 4 14

93 3 3 3 9 4 4 5 13 3 3 3 9 3 4 4 11

94 3 4 4 11 3 3 4 10 4 3 4 11 4 5 4 13

95 2 3 2 7 2 2 3 7 2 2 2 6 2 2 2 6

96 4 4 4 12 3 3 3 9 4 4 4 12 5 4 5 14

97 3 3 3 9 4 4 4 12 3 4 3 10 5 5 3 13

98 4 4 4 12 4 3 5 12 5 3 4 12 5 5 4 14

99 3 3 3 9 3 3 4 10 2 2 3 7 3 5 4 12

100 4 4 4 12 3 3 3 9 3 3 4 10 3 3 3 9

(9)

LAMPIRAN 4

Distribusi Frekuensi

Jawaban Responden

(10)

Lampiran 4

Distribusi Frekuensi Jawaban Responden

1. Potongan Harga (X1)

Frequency Table

X1.1

1 1.0 1.0 1.0

9 9.0 9.0 10.0

38 38.0 38.0 48.0

46 46.0 46.0 94.0

6 6.0 6.0 100.0

100 100.0 100.0

1.00 2.00 3.00 4.00 5.00 Total Valid

Frequency Percent Valid Percent

Cumulat iv e Percent

X1.2

11 11.0 11.0 11.0

40 40.0 40.0 51.0

44 44.0 44.0 95.0

5 5.0 5.0 100.0

100 100.0 100.0

2.00 3.00 4.00 5.00 Total Valid

X1.3

10 10.0 10.0 10.0

34 34.0 34.0 44.0

46 46.0 46.0 90.0

10 10.0 10.0 100.0

100 100.0 100.0

2.00 3.00 4.00 5.00 Total Valid

(11)

2. Kualitas Produk (X2)

Frequency Table

X2.1

5 5.0 5.0 5.0

61 61.0 61.0 66.0

33 33.0 33.0 99.0

1 1.0 1.0 100.0

100 100.0 100.0

2.00 3.00 4.00 5.00 Total Valid

X2.2

4 4.0 4.0 4.0

62 62.0 62.0 66.0

34 34.0 34.0 100.0

100 100.0 100.0

2.00 3.00 4.00 Total Valid

X2.3

4 4.0 4.0 4.0

33 33.0 33.0 37.0

57 57.0 57.0 94.0

6 6.0 6.0 100.0

100 100.0 100.0

2.00 3.00 4.00 5.00 Total Valid

(12)

3. Lokasi Penjualan

Frequency Table

X3.1

7 7.0 7.0 7.0

47 47.0 47.0 54.0

38 38.0 38.0 92.0

8 8.0 8.0 100.0

100 100.0 100.0

2.00 3.00 4.00 5.00 Total Valid

X3.2

11 11.0 11.0 11.0

49 49.0 49.0 60.0

36 36.0 36.0 96.0

4 4.0 4.0 100.0

100 100.0 100.0

2.00 3.00 4.00 5.00 Total Valid

X3.3

9 9.0 9.0 9.0

33 33.0 33.0 42.0

48 48.0 48.0 90.0

10 10.0 10.0 100.0

100 100.0 100.0

2.00 3.00 4.00 5.00 Total Valid

(13)

4. Keputusan Pembelian

Frequency Table

Y1

6 6.0 6.0 6.0

27 27.0 27.0 33.0

47 47.0 47.0 80.0

20 20.0 20.0 100.0

100 100.0 100.0

2.00 3.00 4.00 5.00 Total Valid

Y2

5 5.0 5.0 5.0

19 19.0 19.0 24.0

46 46.0 46.0 70.0

30 30.0 30.0 100.0

100 100.0 100.0

2.00 3.00 4.00 5.00 Total Valid

Y3

5 5.0 5.0 5.0

23 23.0 23.0 28.0

50 50.0 50.0 78.0

22 22.0 22.0 100.0

100 100.0 100.0

2.00 3.00 4.00 5.00 Total Valid

(14)

LAMPIRAN 5

Hasil Uji Validitas

(15)

Lampiran 5 Hasil Uji Validitas

Correlations

1 .746** .728** .918**

.000 .000 .000

100 100 100 100

.746** 1 .661** .888**

.000 .000 .000

100 100 100 100

.728** .661** 1 .890**

.000 .000 .000

100 100 100 100

.918** .888** .890** 1

.000 .000 .000

100 100 100 100

Pearson Correlation Sig. (2-tailed) N

X1.1

X1.2

X1.3

X1

X1.1 X1.2 X1.3 X1

Correlation is signif icant at the 0.01 lev el (2-tailed).

**.

Correlations

1 .162 .386** .712**

.108 .000 .000

100 100 100 100

.162 1 .298** .644**

.108 .003 .000

100 100 100 100

.386** .298** 1 .807**

.000 .003 .000

100 100 100 100

.712** .644** .807** 1

.000 .000 .000

100 100 100 100

X2.1

X2.2

X2.3

X2

X2.1 X2.2 X2.3 X2

**.

(16)

Correlations

1 .570** .501** .835**

.000 .000 .000

100 100 100 100

.570** 1 .484** .823**

.000 .000 .000

100 100 100 100

.501** .484** 1 .814**

.000 .000 .000

100 100 100 100

.835** .823** .814** 1

.000 .000 .000

100 100 100 100

X3.1

X3.2

X3.3

X3

X3.1 X3.2 X3.3 X3

**.

Correlations

1 .340** .288** .759**

.001 .004 .000

100 100 100 100

.340** 1 .183 .715**

.001 .069 .000

100 100 100 100

.288** .183 1 .676**

.004 .069 .000

100 100 100 100

.759** .715** .676** 1

.000 .000 .000

100 100 100 100

Y 1

Y 2

Y 3

Y

Y 1 Y 2 Y 3 Y

**.

(17)

LAMPIRAN 6

Hasil Uji Reliabilitas

(18)

Lampiran 6 Hasil Uji Reliabilitas

Reliability

Scale: ALL VARIABLES

Case Processing Summary

100 100.0

0 .0

100 100.0

Valid Excluded^a Total Cases

N %

Listwise deletion based on all v ariables in the procedure.

a.

Reliabi lity Statisti cs

.881 3

Cronbach's

Alpha N of Items

Item Statistics

3.4700 .78438 100

3.4300 .75552 100

3.5600 .80804 100

X1.1 X1.2 X1.3

Mean St d. Dev iation N

Scale Statistics

10.4600 4.453 2.11020 3

Mean Variance St d. Dev iation N of Items

(19)

Reliability

100 100.0

0 .0

100 100.0

N %

a.

.655 3

Cronbach's

Alpha N of Items

Item Statistics

3.3000 .57735 100

3.3000 .54123 100

3.6500 .65713 100

X2.1 X2.2 X2.3

10.2500 1.664 1.29002 3

(20)

Reliability

100 100.0

0 .0

100 100.0

N %

a.

.762 3

Cronbach's

Alpha N of Items

Item Statistics

3.4700 .74475 100

3.3300 .72551 100

3.5900 .79258 100

X3.1 X3.2 X3.3

10.3900 3.473 1.86350 3

(21)

Reliability

100 100.0

0 .0

100 100.0

N %

a.

.753 3

Cronbach's

Alpha N of Items

Item Statistics

3.8100 .82505 100

4.0100 .83479 100

3.8900 .80271 100

Y 1 Y 2 Y 3

11.7100 3.117 1.76552 3

(22)

LAMPIRAN 7

Hasil Analisis Regresi

Linier Berganda

(23)

Lampiran 7

Hasil Analisis Regresi Linier Berganda

Regression

Descriptive Statistics

11.7100 1.76552 100

10.4600 2.11020 100

10.2500 1.29002 100

10.3900 1.86350 100

Y X1 X2 X3

Correlations

1.000 .668 .498 .415

.668 1.000 .310 .283

.498 .310 1.000 .333

.415 .283 .333 1.000

. .000 .000 .000

.000 . .001 .002

.000 .001 . .000

.000 .002 .000 .

100 100 100 100

Y X1 X2 X3 Y X1 X2 X3 Y X1 X2 X3 Pearson Correlation

Sig. (1-tailed)

N

Y X1 X2 X3

Variabl es Entered/Removed^b

X3, X1, X2^a . Enter Model

1

Variables Entered

Variables

Remov ed Method

All requested v ariables entered.

a.

Dependent Variable: Y b.

(24)

Model Summary^b

.752^a .565 .552 1.18220 .565 41.600 3 96 .000

Model 1

R R Square

Adjusted R Square

St d. Error of the Estimate

R Square

Change F Change df 1 df 2 Sig. F Change Change Statistics

Predictors: (Constant), X3, X1, X2 a.

ANOVA^b

174.421 3 58.140 41.600 .000^a

134.169 96 1.398

308.590 99

Regression Residual Total Model 1

Sum of

Squares df Mean Square F Sig.

Predictors: (Const ant), X3, X1, X2 a.

Coeffici ents^a

1.480 1.049 1.411 .162

.447 .060 .534 7.389 .000 .668 .602 .497 .868 1.152

.376 .101 .275 3.740 .000 .498 .357 .252 .839 1.193

.164 .069 .173 2.375 .020 .415 .236 .160 .853 1.172

(Constant) X1

X2 X3 Model 1

B Std. Error Unstandardized

Coef f icients

Beta Standardized Coef f icients

t Sig. Zero-order Part ial Part

Correlations

Tolerance VIF Collinearity Statistics

Dependent Variable: Y a.

(25)

Colli nearity Di agnostics^a

3.948 1.000 .00 .00 .00 .00

.026 12.311 .02 .91 .01 .24

.018 14.863 .15 .09 .17 .76

.008 22.578 .84 .00 .82 .00

Dimension 1

2 3 4 Model 1

Eigenv alue

Condition

Index (Constant) X1 X2 X3

Variance Proportions

Residual s Stati stics^a

7.7761 13.9559 11.7100 1.32734 100

-2.964 1.692 .000 1.000 100

.123 .412 .226 .071 100

8.0013 14.0216 11.7155 1.31515 100

-2.86374 3.73345 .00000 1.16415 100

-2.422 3.158 .000 .985 100

-2.461 3.238 -.002 1.009 100

-2.95669 3.92511 -.00545 1.22220 100

-2.530 3.413 -.001 1.023 100

.080 11.048 2.970 2.605 100

.000 .135 .013 .024 100

.001 .112 .030 .026 100

Predicted Value St d. Predicted Value St andard Error of Predicted Value

Adjusted Predict ed Value Residual

St d. Residual St ud. Residual Delet ed Residual St ud. Deleted Residual Mahal. Distance Cook's Distance

Centered Lev erage Value

Minimum Maximum Mean St d. Dev iation N

(26)

(27)

LAMPIRAN 8

TABEL r PRODUCT MOMENT, TABEL DISTRIBUSI F, DAN TABEL

DISTRIBUSI t

(28)

LAMPIRAN 8

TABEL r PRODUCT MOMENT, TABEL DISTRIBUSI F, DAN TABEL DISTRIBUSI t

Tabel r product Moment (Sig = 0,05)

df r df R df r df r

1 0.9969 26 0.3739 51 0.2706 76 0.2227

2 0.9500 27 0.3673 52 0.2681 77 0.2213

3 0.8783 28 0.3610 53 0.2656 78 0.2199

4 0.8114 29 0.3550 54 0.2632 79 0.2165

5 0.7545 30 0.3494 55 0.2609 80 0.2162

6 0.7067 31 0.3440 56 0.2586 81 0.2159

7 0.6664 32 0.3388 57 0.2564 82 0.2146

8 0.6319 33 0.3388 58 0.2542 83 0.2133

9 0.6021 34 0.3291 59 0.2521 84 0.2120

10 0.5760 35 0.3246 60 0.2500 85 0.2108

11 0.5529 36 0.3202 61 0.2480 86 0.2096

12 0.5324 37 0.3160 62 0.2461 87 0.2084

13 0.5140 38 0.3120 63 0.2441 88 0.2072

14 0.4973 39 0.3081 64 0.2423 89 0.2061

15 0.4821 40 0.3044 65 0.2404 90 0.2050

16 0.4683 41 0.3008 66 0.2387 91 0.2039

17 0.4555 42 0.2973 67 0.2369 92 0.2028

18 0.4438 43 0.2940 68 0.2352 93 0.2017

19 0.4329 44 0.2907 69 0.2335 94 0.2006

20 0.4227 45 0.2876 70 0.2319 95 0.1996

21 0.4132 46 0.2845 71 0.2303 96 0.1986

22 0.4044 47 0.2816 72 0.2287 97 0.1975

23 0.3961 48 0.2787 73 0.2272 98 0.1966

24 0.3882 49 0.2759 74 0.2257 99 0.1956

25 0.3809 50 0.2732 75 0.2242 100 0.1946

Sumber: Data primer yang diolah 2018