ANALISIS
BID ASK SPREADPADA SAHAM ILQ 45
140 FORUM MANAJEMEN INDONESIA (FMI) KE-9, November 2017 ISBN:978-602-8557-31-3
PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN J.CO DONUTS & COFFEECABANG MARGO CITY DI KOTA DEPOK
Febri DamayantidanSupriadi Thalib Supriadi [email protected]
Fakultas Ekonomi dan Bisnis Universitas Pancasila
ABSTRAK
Penelitian ini bertujuan untuk mengetahui pengaruh secara simultan dan parsial ekuitas merek yang terdiri dari; kesadaran merek, asosiasi merek, persepsi kualitas, dan loyalitas merek terhadap keputusan pembelian konsumen. Populasi dalam penelitian ini adalah pelanggan J.CO Donuts &
Coffee, sedangkan samplenya 100 responden dengan menggunakan teknik non probability sampling. Jenis data yang digunakan adalah data primer dan sekunder. Tehnik analisis menggunakan regresi linear berganda, mengingat model tersusun atas sejumlah hubungan kausal antar variabel. Hasil penelitian menunjukan secara simultan dan parsial kesadaran merek, asosiasi merek, persepsi kualitas, dan loyalitas merek, berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen. Disarankan agar, asosiasi merek, persepsi kualitas, dan loyalitas merek perlu ditingkatkan mengingat koefisien regresinya masih rendah.
Kata Kunci : Kesadaran merek, asosiasi merek, persepsi merek, loyalitas merek, keputusan pembelian
ABSTRACT
This study aimed to determine the effect of simultaneously and partially comprised of brand equity; brand awareness, brand associations, perceived quality, and brand loyalty on consumer purchasing decisions. The population inthis study is the customer J.Co donuts&coffee the margocity, while the sample is 100 responden to use a technique for the non probability sampling.
This type if data used is the primary use of methods from the list of quisioner question. Techniques using multiple linear regression analysis, since the model is composed of a number of causal relationships among latent variables. Results showed partial simultaneously and brand awareness, brand associations, perceived quality, brand loyalty and positive and significant impact on consumer purchasing decisions. should increase, brand associations, perceived quality, and brand loyalty for its customers, given the regression coefficient is low.
keywords: Brand awarness, brand asosiation, perception quality, brand loyalty, purchasedecision.
A STUDY ON MEASURING THE EMOTIONAL INTELLIGENCE AMONG THE HEAD OF ADMINISTRATION STAFF IN FLORES UNIVERSITY
M. Helena Carolinda Dua Mea [email protected] Fakultas Ekonomi, Universitas Flores
ABSTRAK
Tujuan dari penelitian ini adalah untuk mengukur tingkat kecerdasan emosional yang dimiliki oleh Kepala Administrasi/Kepala Tata Usaha dari Fakultas dan Program Studi di Universitas Flores.
Ada 5 (lima) dimensi dari kecerdasan emosional yang diukur yaitu: kesadaran sosial, pengaturan diri, motivasi diri, empati, dan keterampilan sosial. Setelah itu, diadakan perhitungan Index Kecerdasan Emosional. Hasil studi menunjukkan bahwa dari semua lima dimensi kecerdasan, dimensi keterampilan sosial yang memiliki skor tertinggi, sedangkan 4 (empat) dimensi lainnya memiliki skor rata-rata. Dari hasil perhitungan Index Kecerdasan Emosional, ditemukan bahwa para responden memiliki indeks Kecerdasan Emosional yang baik. Walaupun dominan responden berada pada level indeks 41 sampai 60 tetapi dapat disimpulkan bahwa tingkat kecerdasan emosional responden cukup memadai. Perlu dipertimbangkan untuk meningkatkan Indeks Kecerdasan Emosional dengan pelatihan-pelatihan yang terprogram dan berkelanjutan.
Kata kunci:kecerdasan emosional, indeks kecerdasan emosional, karyawan, universitas
ABSTRACT
The purpose of this study is to measure the level of Emotional Intelligence among the Head of Administration of the Faculties and Departments at the Flores University. There are 5 (five) dimensions of emotional intelligence measured: social awareness, self-regulation, self-motivation, empathy, and social skills. After that, the Emotional Intelligence Index is calculated. The results show that of all five dimensions of Emotional Intelligence, the social skill dimension has the highest score, while the other 4 (four) dimensions have average scores. From the calculation of the Emotional Intelligence Index, it was found that the respondents had a good index of Emotional Intelligence. Although the dominant respondents are at the index level of 41 to 60 but it can be concluded that the level of Emotional Intelligence of respondents is sufficient. Consideration should be taken to improve the Emotional Intelligence Index with programmed and ongoing training.
keywords: emotional intelligence, index of emotional intelligence, employees, universities
142 FORUM MANAJEMEN INDONESIA (FMI) KE-9, November 2017 ISBN:978-602-8557-31-3
ANALISIS
HOME SELECTION BIAS, CONFIRMATION BIASDAN
HERDING: STUDI KASUS PADA INVESTOR PROPERTI DI YOGYAKARTA
Prita Damayanti Nugroho1)dan Zaenal Arifin2)
1)[email protected];2)[email protected] Program Studi Manajemen, Universitas Islam IndonesiaYogyakarta
ABSTRAK
Sektor properti berkembang cukup pesat di Yogyakarta pada beberapa tahun terakhir. Selain sebagai kota pelajar, Yogyakarta juga dianggap sebagai tempat tinggal yang nyaman untuk masa pensiun. Ini mendorong tumbuh pesatnya sektor properti di Yogyakarta. Investor sangat berminat menanamkan uangnya di bisnis properti di Yogyakarta karena permintaan properti tidak hanya datang dari penduduk Yogyakarta namun juga dari luar Yogyakarta. Penduduk Yogyakarta sendiri cukup banyak yang berinvestasi di sektor properti.
Tujuan penelitian ini adalah untuk mengetahui apakah terjadi confirmation bias, home selection bias, dan herding pada investor properti di Yogyakarta. Conformation bias adalah perilaku investor yang hanya mau mendengar informasi yang ingin dia dengar.Home selection biasadalah perilaku investor yang cenderung hanya memilih berinvestasi di daerah dimana dia tinggal dengan alasan yang kurang rasional. Sementara herding adalah perilaku investor yang suka ikut-ikutan investor lain tanpa ada pertimbangan yang matang. Responden penelitian ini adalah 96 investor properti di Yogyakarta. Dengan menggunakan uji single proportion z test, penelitian ini menemukan adanya conformation bias dan home selection bias, tetapi tidak menemukan adanya perilaku herding. Penelitian ini diharapkan memperkaya penelitian di bidang behavioral finance diluar kasus pasar modal.
Kata kunci:Investor Sektor Properti, Conformation Bias, Home Selection Bias, Herding
ABSTRACT
The property sector is growing very rapidly in Yogyakarta in recent years. In addition to the education city, Yogyakarta is also considered to be a comfortable place to enjoy periods of retirement. This has encouraged the rapidly growing property sector in Yogyakarta. Investors are keen to invest their money in the property business in Yogyakarta because the demand for property is not only coming from the residents of Yogyakarta, but also from outside Yogyakarta. Yogyakarta residents themselves are also many who are interested in becoming a property investor. The purpose of this study was to determine if there is confirmation bias, home selection bias, and herding on property investors in Yogyakarta. Confirmation bias is a investor behavior that just want to hear the information he wants to hear. Home selection bias is a bias that makes an individual to have a tendency to choose the domestic market, the market that close to where he lived, for reasons that are difficult to explain rationally. While herding is an act imitate investment decisions of others without meaningfull judgment. The respondents of this study consisted of 96 investors in property in Yogyakarta. The data were processed using a single proportion z test. The results showed that there is a home selection bias and a confirmation bias, but it is not found the herding behavior of investors in property in Yogyakarta. This research has enriched the study of behavioral finance for the case not in the capital market.
keywords: Property Sector Investors, Conformation Bias, Home Selection Bias, Herding