Yuniarti FihartinidanMudji Rahmad Ramelan Universitas Lampung
ABSTRAK
Perkembangan teknologi informasi dan komunikasi telah mengakibatkan perubahan perilaku konsumen, yang dulu berbelanja secara konvensional melakukan pembelian melalui transaksi tatap muka, berubah menjadi berbelanja secara virtual melalui perangkat elektronik yang terhubung dengan media internet. Belanja online menawarkan berbagai macam kelebihan, kenyamanan transaksi, dapat dilakukan kapan saja (24/7), dimana saja, menghemat waktu, serta dapat mengurangi biaya. Namun terdapat beberapa risiko yang dikhawatirkan oleh konsumen terhadap kegiatan belanjaonlineyang akan mempengaruhi perilakunya berbelanjaonline.Tujuan penelitian ini untuk mengetahui pengaruh dimensi persepsi risiko yang terdiri dari risiko keuangan (financial risk), risiko produk (product risk), risiko waktu (time risk), risiko pengiriman (delivery risk), risiko sosial (social risk), dan keamanan informasi (information security) terhadap perilaku konsumen dalam belanja online, dengan responden para konsumen di Bandar Lampung yang pernah melakukan belanja online sebanyak 100 orang. Pengambilan sampel dilakukan dengan metodenon probability sampling menggunakan teknik purposive sampling. Hasil penelitian ini menyatakan bahwa tiga dimensi risiko yakni risiko produk, risiko pengiriman, dan risiko keamanan informasi terbukti berpengaruh terhadap perilaku konsumen dalam memutuskan belanja online. Sementara tiga dimensi lainnya risiko keuangan, risiko waktu, dan risiko sosial tidak terbukti berpengaruh terhadap perilaku konsumen dalam memutuskan berbelanjaonline.
Kata Kunci: risiko keuangan, risiko produk, risiko waktu, risiko pengiriman, risiko sosial, risiko keamanan informasi, belanjaonline
162 FORUM MANAJEMEN INDONESIA (FMI) KE-9, November 2017 ISBN:978-602-8557-31-3
PENGARUH GAYA KEPEMIMPINAN DAN MOTIVASI TERHADAP KINERJA KERJA KARYAWAN (STUDI KASUS PADA PT. WENANG PERMAI SENTOSA DI MANADO)
Ari Anggarani Winadi Prasetyoning TyasdanElvy Susanty [email protected]
Dosen Fakultas Ekonomi Universitas Esa Unggul, Jakarta Fakultas Ekonomi Universitas Esa Unggul, Jakarta
ABSTRACT
Leadership and motivation are some of the problems in most organizations. While the motivation associated with why people do what they do. Low productivity, absenteeism, low morale, dissatisfaction and setbacks are symptoms of lack of motivation. Then leadership is helping people to re-establish, maintain and increase their motivation. The leader acts by smoothing the productivity, morale, energetic response, quality workmanship, commitment, efficiency and sustainability in organizations. This study aims to determine the effect of leadership style and motivation on the performance of employees of PT. Wenang Permai Sentosa in Manado . In this study, the independent variables are leadership style and motivation , while the dependent variable is the performance of the employee. Research method used in sampling is a method of purposive sampling by the number of samples used 66 respondents from 30 statement questionnaire.
Respondents of this research was the respondents employees of PT. Wenang Permai Sentosa in Manado. The analytical method used is multiple linear regression analysis. The results showed that the style of leadership and motivation of jointly affect the performance of employees of PT.
Wenang Permai Sentosa in Manado.
keywords :Leadership Style, Motivation, and Work Performance
PENDEKATAN SWOT ANALISIS DAN KELAYAKAN USAHA TENUN IKAT DI DESA WOLOTOPO KECAMATAN NDONA KABUPATEN ENDE.
Rafael Octavianus Byre, Ferdinandus Lidang Witi,danYohanes Paulus Luciany [email protected]
Fakultas Ekonomi dan Bisnis, Universitas Flores
ABSTRAK
Sebagai pewaris kita harus merasa bangga atas karya seni budaya dari leluhur kita, baik dalam bentuk alamiah, maupun hasil karya seniman dan menyerahkan aset wisata budaya yang harus dijaga, dilestarikan, serta dikembangkan untuk berbagai tujuan termasuk bagi wisatawan yang berminat di bidang seni budaya. Aneka seni budayata tradisional yang dimiliki kabupaten Ende beraneka ragam. Dari seni tari, seni music maupun seni mengolah kain yang di kenal sebagai tenun ikat. Salah satu sentra pengolahan tenun ikat di kabupaten Ende, ialah tenun ikat yang ada di Desa Wolotopo, yang bercirikan budaya masyarakat setempat yang mempunyai karsa, karya, cipta dan rasa seni yang terdalam dalam proses kehidupan yang diungkapkan dalam berbagai kegiatan hidupnya. Pada sudut pandang yang di temukan kondisi yang mengisyaratkan adanya tuntuan ekonomis dalam memenuhi kebutuhan hidup para penenun kain. Fenomena yang kita temukan dapat di paparkan sebagai perpaduan dari kehidupan para ibu dan gadis remaja di desa dengan budaya menenun serta kebutuhan akan hidup. Di latar belakangi kondisi-kondisi diatas, dalam artian mendorong pelestarian budaya sekaligus untuk meningkatkan penghasilan masayarakat di daerah pedesaan terutama kaum ibu dan remaja putri di desa Wolotopo kecamatan Ndona, kabupaten Ende. Kami tim penulis berupaya memetakan masalah-masalah lingkungan yang di hadapi oleh para penenun ikat di desa wolotopo dengan pendekatan SWOT Analisis dengan tidak menghilangkan esensi budaya dan nilai yang terkadung di dalamnya.
Kata Kunci : Isu Pelestarian Budaya, Kebutuhan HidupPenenun, Pemetaan dengan Pendekatan SWOTAnalisis
164 FORUM MANAJEMEN INDONESIA (FMI) KE-9, November 2017 ISBN:978-602-8557-31-3
PENGARUHBRAND EVIDENCE, SATISFACTIONDANBRAND HEARSAYTERHADAP BRAND LOYALTY: BRANDATTITUDE SEBAGAI VARIABEL MEDIASI
KenidanDavin [email protected]
Fakultas Ekonomi, Universitas Tarumanagara, Jakarta
ABSTRAK
Tujuan penelitian ini adalah untuk menguji apakah: 1) brand evidence, satisfaction dan brand hearsay mempengaruhi brand attitude 2) brand attitude mempengaruh brand loyalty, 3) brand attitude dapat memediasi pengaruh brand evidence, satisfaction and brand hearsay dan brand loyalty. Populasi dalam penelitian ini adalah pelanggan salah satu maskapai penerbangan di Jakarta. Sementara sampel dalam penelitian ini sebanyak 219 pelanggan dengan metode pengambilan sampel tidak acak dan teknik convenience. Metode pengumpulan data dilakukan dengan membagikan kuesioner online. Teknik analisis data menggunakan analisis regresi dan analisis jalur dengan pendekatan analisis regresi menurut Baron dan Kenny (1986). Hasil penelitian menunjukkan bahwa: 1)brand evidence, satisfaction danbrand hearsay secara positif dan signifikan mempengaruhi brand attitude, 2) brand attitude secara positif dan signifikan mempengaruhi brand loyalty, dan 3) brand attitude dapat memediasi secara positif pengaruh brand evidence, satisfactiondanbrand hearsayterhadapbrand loyalty.
Kata kunci:brand evidence, brand satisfaction, brand hearsay, brand attitude, brand loyalty.
ABSTRACT
The purpose of this research are to examine whether 1) brand evidence, satisfaction and brand hearsay can influence brand attitude, 2) brand attitude can influence brand loyalty, 3) brand attitude can mediate brand evidence, satisfaction and brand hearsay. The populations of this research are all customers from one of the airlines in Jakarta. The samples are 219 respondents by online questionnares with the nonprobability sampling technique with convenience sampling.
The technique of data analysis used in this study was regression analysis and path analysis using regression analysis approach according Baron and Kenny (1986). Overall, the results of this study are 1) brand evidence, satisfaction and brand hearsay are positively and significantly effected on brand attitude, 2) brand attitude is positively and significantly effected on brand loyalty, and 3) brand attitude can mediate positively effect brand evidence, satisfaction and brand hearsay on brand loyalty.
keywords: brand evidence, satisfaction, brand hearsay, brand attitude, brand loyalty.
PENGARUH FAKTOR KEPERCAYAAN REKOMENDASI PRODUK BELANJA ONLINETERHADAP NIAT BELI PADA SITUS TOKOPEDIA.COM
Abhita Melati PutridanBudi Astuti [email protected]
Fakultas Ekonomi, Universitas Islam Indonesia
ABSTRACT
This research aims to know the influence of trust in product recommendations from others in the web sites against the intention to buy products through the web site. The problem is formulated in this research is variable perceived ability, perceived benevolence/integrity, and perceived critical mass of social networks that influence trust product recommendations so as to affect the intention of the consumer to purchase from a website through an increase an intention. As well as the perceived web reputation, perceived web quality and perceived institution assurance of the web site that may affect trust in a website so that it can affect intention purchase from the website. The population used in this research is all the respondents who ever make a transaction on the website Tokopedia.com throughout Indonesia. Samples were taken using a purposive sampling technique with 155 samples are getting hrough google's online survey forms. The data obtained are then analyzed using Structural Equation Models (SEM) operated by AMOS program (Analysis of Moment Structure). The results of this research show that there were no 1) there is a positive and significant effect of variable trust in a website on the intention to purchase from the website, 2) there is a positive and significant effeect of variable intention to purhcase product on the intention to purchase from website, 3) there is a positive and significant effect of variable trust in product recommendation on the intention to purhcase product, 4) has no positive and significant effect of variable perceived ability on the trust in product recommendation, 5) there is positive effect and not significant effect of variable perceived benevolence on the trust in product recommendation, 6) has no positive and significant effect of variable perceived critical mass on the trust in product recommendation, 7) there is positive and significant effect of variable perceived web reputation on the trust in a website, 8) there is positive effect and not significant of variable perceived web quality on the trust in a website, 9) there is positive and significant effett of variable perceived institution assurance on the trust in a website, 10) there is positive effect and not significant of the variabel trust in product recommendation on the trust in a website
keywords :Intention to Purchase, Recommendation, Trust
166 FORUM MANAJEMEN INDONESIA (FMI) KE-9, November 2017 ISBN:978-602-8557-31-3