The company’s Working Theme for 2018 is “Be Innovative in a Challenging Era”. In this challenging era, we cannot continue doing things with the same way we do in the past. In order to deliver something unusual we need brilliant ideas or even an out of the box. We need to build awareness that the current development of changing era is not only challenges but also opportunity we can take benefit of for the the company’s succes in the future.
In the following years, the Company will maintain its focus and will still rely on distribution service as the core business. Distribution business will continue to have a sound prospect in spite of the existing concerns among non-business spheres regarding a receding role of distributors as an intermediary to link producers and retailers, and a tendency that major principals will do their own distribution operations. The combination of current competencies that will always be enhanced and the continuous cost efficiency will lead the Company’s distribution business unit to become one of the best in terms of service and be more competitive compared to other companies in a similar business. The Company’s excellence in distibution business has been proven through the continuous extension of distribution contracts, and the increasing number of principals
bertambahnya jumlah prinsipal yang mendistribusikan produknya melalui Perseroan pada tahun-tahun terakhir.
Perseroan tetap akan fokus pada pengembangan 4 (empat) unit usaha (CP, MS, EP dan BGI) yang telah berjalan dengan baik selama ini. Fokus pengembangan lebih pada memacu pertumbuhan organik dan non- organik dari bisnis yang ada dengan cara memperkuat proses-proses internal dan keunggulan bersaing Perseroan sehingga lebih siap menghadapi perubahan- perubahan yang terjadi dilingkungan industri dimana Perseroan berada, dan perubahan situasi perekonomian pada umumnya. Ekspansi hanya akan dilakukan sepanjang relevan dan bersinergi dengan unit-unit usaha yang telah ada.
Dengan masih berfokus pada pengembangan unit-unit usaha yang telah ada, maka pertumbuhan tetap menjadi tema sentral pengembangan. Karena itu Perusahaan harus mampu untuk terus bertumbuh ditengah-tengah tantangan ataupun perubahan yang semakin berat di dunia usaha pada umumnya dan di lingkup usaha dimana Perseroan berada pada khususnya. Guna mengatasi tantangan dan perubahan-perubahan tersebut, Perseroan dituntut untuk lebih siap dan mampu beradaptasi dengan perubahan.
Untuk bisa terus bertumbuh, Perseroan harus mampu mempertahankan customer yang sudah ada dan menambah customer baru. Dalam situasi dimana perekonomian cenderung terus bergejolak, ekspektasi customer terus meningkat, kompetisi bertambah ketat, informasi berlimpah, persaingan mendapatkan talenta makin sengit, dan teknologi yang cepat menjadi usang maka Perseroan harus lebih cepat-tanggap dalam menyikapinya. Organisasi yang memiliki fleksibilitas, yaitu kemampuan untuk cepat beradaptasi sebagai respon terhadap perubahan yang terjadi di lingkungan bisnis, akan lebih gesit dan tangkas dalam menyikapi setiap permasalahan yang timbul, peluang dan tantangan yang terjadi di pasar.
Dengan membaiknya kondisi perekonomian nasional dan mulai meningkatnya daya beli masyarakat, Pendapatan Penjualan Konsolidasi Perseroan di tahun 2018 diharapkan akan mengalami peningkatan yang lebih tinggi lagi daripada tingkat pertumbuhan Pendapatan Penjualan tahun 2017. Perseroan masih mengandalkan Unit Bisnis Consumer Products (CP) sebagai penyumbang pertumbuhan terbesar, disusul oleh Unit-unit Bisnis lainnya yaitu Blue Gas Indonesia (BGI), Educational Products (EP) dan Manufacturing Services (MS).
Guna mencapai sasaran pertumbuhan yang diharapkan, Perseroan tetap akan menjalankan strategi yang mampu menyeimbangkan pertumbuhan Pendapatan Penjualan (Growth Strategy) dan peningkatan produktifitas (Productivity Improvement) sumber daya yang dimiliki, antara lain: sumber daya manusia (SDM), dana, aset dan informasi.
making use of the company’s service for distributing their products in the last few years.
The Company will persistently focus on developing the 4 (four) business units (CP, MS, EP and BGI) which have been running well in recent years. The focus of development will be more on accelerating organic and non-organic growth of existing businesses by way of strengthening internal processes and competitive advantages so that the Company will always be ready dealing with changes in industry environment of the Company and changes of economic environment as a whole. Expansion will only be considered as long as it is relevant and synergistic with the existing business units.
With the focus remains on developing the existing busines units, the key word “growth” will still become the central theme for the Company. Therefor Company shoud be capable to continuously growing in the midst of more rigorous challenges or rapid changes occured in business environments and in the industry where the Company is engaged in particular. In an attempt to cope with challenges and the apparent changes, the Company is required to better prepare and to build its capability to adapt with the changes.
In order for the Company to continuously grow, it must have competencies to retain the existing customers and to acquire the new customers. In a situation where the economy tends to volatile, customers’ expectation continues to increase, competition becomes stiffer, an information is abundance, talents scouting becomes more difficult, and the technolgy obsolete rapidly, the Company must have agility in responding to the situation.
The organization with flexibility, or the ability to quickly adapt to the changing environment of the business, will become more responsive and nimble in anticipating every problem emerges, grabbing opportunity and undertaking challenge in the market place.
With the better condition of national economy, and the increase of people’s purchasing power, the Company looks forward to achieve a higher increase of growth of its Consolidated Sales Revenue in 2018 than in the previous year. The Company would still concentrate and focus on existing business lines with Consumer Products (CP) business unit remains as the biggest contributor which then followed by other business units i.e.: Blue Gas Indonesia (BGI), Educational Products (EP) and Manufacturing Services (MS).
In order to succeed in achieving its growth targets, the Company will maintain its strategy on keeping the balance betwen continuous growth of Sales Revenue (Growth Strategy), and increasing productivity (Productivity Improvement) of resources it has already owned, i.e.: human resources (HRM), funds, assets and information.
Pertumbuhan Pendapatan Penjualan diharapkan dapat dicapai melalui ekspansi ke bisnis e-commerce dengan memanfaatkan teknologi digital, penetapan target yang lebih akurat, penguatan sales fundamental, perbaikan service level, dan aktifitas promosi yang lebih efektif.
Untuk meningkatkan produktifitas, fokusnya adalah dengan cara meningkatkan jumlah SDM yang qualified, mendorong munculnya inovasi dan upaya perbaikan di setiap tahapan proses, memaksimalkan pemanfaatan luas gudang dan armada pengiriman, optimalisasi tingkat persediaan barang, menurunkan jumlah barang retur dan barang rusak, memaksimalkan pemanfaatan informasi, serta pengelolaan piutang dagang yang lebih baik.
Rincian program unggulan yang akan dijalankan di tahun 2018 dalam rangka melakukan eksekusi atas strategi tersebut adalah sebagai berikut:
The growth of Sales Revenue will be achieved through market expansion to e-commerce business by using digital technology, more accurate target setting, enhancement of sales fundamental, service level improvement, and more effective promotion activities.
In increasing productivity, the focus will be on increasing the number qualified human resources, encouraging idea of innovation, and improvement efforts in every step of the processes, maximizing utilization of warehouse space and fleet of delivery, optimization of inventory level, reducing rate of goods return and damages, maximum exploration of available information, and better trade receivables management.
Details of several major programs for 2018 those will be executed in line with the above strategy are described as follows:
Business Process
BP 1
PA OCHA
BP 1
PR Dig Wall Red UP GenIUS
BP 2
SO COFFEE POWER SUER FIX MT-I
BP 3OTC Lo-B-Ster Palletize
Inbound OVO NET
LONCHING
BP 4EUS IMPACTS Pro-STAR
MTI CIPHER Combined
X-Rate
EP Big Data Big Data Big Four GOOL
MS PGFC
100000 FSSC 22000