KEUNGGULANGIANYAR
II. BRANDING IN MODERN ERA : MMEANING, FUNCTION, VALUE
1. Ibu Yoga
In a group, we are from a variety background.
From the public service, we sell culture, quality tourism, history, about the next generation, because there are less of them dok, 3. Potential There are expectations, easily to be undertood.
The background of soul of bali, it is strong enough, we collected a lot of story about it, about philosophy, pakraman village explanation, tri hita karana which completed the cak itself, so it will be the materials for the designers.
knows about Bali. We need to have a commitment about Cak in Bali.
2. Pak Cok. We agreed about Cak. The matter is the first person who do the branding. From the designers point of view, pleace make it as a competition, don’t let it hanging, we respect it, because art is a perception point of view. On yahoo, instagram which are usually being used, please make a competition of it with all the criteria.
The short conclusion of the discussion (Drs. I Wayan Griya)
- We appreciate the short period of time with all respect, this is the first step to make Branding of Gianyar
1. Methodology system proces and poured into graphic design, it is not easy to design simplicity. We have not completed this work, the group interviews, personal, and seminars
2. Design graphic concept competition, not in the first competition, agreed with it first, then it can be competed, Agreed that Kecak will be the branding,
3. Local, nasional dan internasional will not be a problem, first is to believe that Kecak is Bali, Bali is in Gianyar
4. In the past, now and the future, this is important, the coolnest of Gianyar which is using Kecak as branding, but not yet inspired people in Gianyar
5. Graphic design, public relation, marketing, they are the one who promoted it. Without arguing, there is a team who will indentified it. Can Kecak give sinergy?
6. Is it easy to make fun of our branding? like shanti, cak-cak. Be ware of mocking.
7. After this, branding will be processed, August to September will be the first step, in Berlin, there will be an information about our branding
8. There will be a stury about Kecak until September, Desember will be the report of the study, then it will be continued in April.
9. Pass the others to make a book about Gianyar
10. Kecak Festival for bali areal in Ginyar then Kecak Festival for Indonesia areal in Gianyar
Closing :
1. There will be a competition about Branding 2. A study about Cak
3. There will be rules in Gianyar to support Cak.
4. Holding a Cak Festival in Gianyar.
Design Creation of Gianyar Regency
This Guidance of competition is attached on the invitation letter for all potential participants which have capacity and experience of design. However, it is a pitty because untill the date of closing of registration, there is no participants who enroll themselves to rhe office of Department of Culture of Gianyar regency. Based on that obstacle, the Organizing Committe decided to request designers in Gianyar, Bapak I Dewa Nyoman Anom, S., Pd., M.Pd. and partners to make design of Gianyar Branding.
THE GOVERNMENT OF GIANYAR AND CENTER OF BALI STUDIES
UDAYANA UNIVERSITY Jl. PB. SUDIRMAN DENPASAR
THE COMPETITION GUIDANCE OF BRANDING DESIGN CREATION
GIANYAR REGENCY
Background
Gianyar as the name of a regency and also as a name of capital is very united with its people in the old time practices as well as the present tradition practices. The depiction can be seen from the long history of this region since the old Bali period, the classical Bali up to the Modern Bali period. It means that Gianyar memiliki high harmonious concept to be able to survive and flourish in accordance to the demand of time without losing identity which is spirited by Hindu Dharma teaching. Within that concern, the Government of Gianyar as the representative of the central Government has taken its optimal role in giving service to the community. Many positive recognitions have been addressed to Gianyar from many parties, not only from higher level of government but also from its people. There are eight excellences which owned by Gianyar and they are kept being concerned for the purpose of developing the welfare of its people. Those eight predicatea are: (1) The Art Regency (2) The Heritage City (subak WDB-UNESCO, ancient and historical remains, handycrafts), (3) Tourism Objects, (4) Religious (5)
The Potency and excellence of Gianyar should be sosialized to common people, policy maker, and also enterpreneur so the development can be done for the welfare. One of the methods which can accelerate is through the imaging of the regency or city knowned as city branding. For that reason, the Government of Gianyar is very need Gianyar Branding as the symbol of imaging which can inspire the community and to develop the region.
Theme
To create Branding of Gianyar which depicts the identity of dynamic, harmonious, and religious Gianyar.
Objectives
Generally, Gianyar Branding is expected to be inspiration of the community, in the government and private to bring Gianyar become more sustain. To be specific, Gianyar Branding is expected to be able to support productivity, creativity and quality. The support includea: (1) to enhance the work ethic (2) having solid team work, (3) to strengthen the identity. In the other hands, the external support includes: (1) program promotion, service and product, (2) the community`s loyalty and (3) as public relation.
Vision and Mission of Gianyar1
Vission “To realize cultured, excellence, welfare and sustainable Gianyar to jagadhita.” the wording known as “Gianyar BAGUS.”
Mission: (1) To explore, to preserve, to revitalize and develop various typical, excellence and rare art and culture in Gianyar; (2) to support the excellence cultural centers (3) to improve the analysis of art and culture (4) to hold cultural local, national and international (5) to develop cultural Institutions (6) to support and oppose the rise of human resource (7) to revitalize creative economy (8) to generate development across sectors; (9) to develop creative culture management; and (10) to improve the welfareness of the community.
The Philosophyical Reference of Gianyar Branding
Based on the result of Focus Group Discussion (FGD) which attended by staffs of related unit works of Gianyar Government (SKPD), anthropologist, scientist, designer, artist, and figures of Gianyar, the visual image of Kecak dance and verbal expression “Gianyar The soul of Bali” have been agreedb as the base design of Branding of Gianyar. The detaIl description of the philosopycal base explained as follows:
1 Sumber: Cetak Biru Revitalisasi Gianyar Menuju Kabupaten Unggulan dalam Bidang Seni Budaya. 2013: 86—92)
“Cak dance” as one of the Balinese classical art, becomes the branding of Gianyar Regency, which rooted from the belief of the prehistoruc period. Visually, “Cak dance” is being based by tri hita karana, three harmonious relation:
The harmonious relation between man and human symbolized (1) by the picture of three fire tongues as the symbol of parhyangan/
divine. Three dire tongues can be defined as the holy light of which enlighten the three worlds (underworld, middle world and upper world).
The harmonious relation between man and environment or (2) palemahan. The tree circles can be defined as the representation of the three worlds; they are under world, middle world and upper world.
The harmonious relation between human and human is (3) symbolized by the picture of line of 33 men sitting in a circle;
the color is red as symbol of pawongan. The number 33 represents the number of world`s source life/pangurip bumi . It is symbolized by human as the small worlds (microcosmos).
Those three elements mean that human should be able to look after the relationship harmoniously with God; harmoniously with nature or environment; and harmoniously with other humans.
As the result of art work, “Cak dance” has distinctive characters, they are: religious: the performance concerns with religious ceremony; magic: the character of sang hyang dedari or sang hyang jaran kasurupan (being tranced); egality: the sense of equality andtiogtherness in dancing; dinamyc: identified with various hand movements and changing voices; having local values (genuine), and its exsistency has knowned nationally even internationally reknowned. the black color writing as the symbol of strength in preserving cultural local values.
The Verbal Image
1. The Slogan “Gianyar the soul of Bali”, derived from the exsistence of Gianyar regency as the central sites of cultural heritage in Bali, which is sacred and worshiped as living monument by its community.
Within its growth and development “Cak Dance” was created in Gianyar in the17 century. By the time goes by, in Gianyar regency in the year of 1935 “Cak Dance” was created in Bedulu village;
in the following years in Bona village (1937), Sukawati village (1938), Blega village, desa Singapadu, and later flourished in other regions, in Sumerta village, Badung.regency. In the tourism global era, “Cak dance” becomes one of the traditions which performed
The result of the competition is the image of the followings : Logo/Visual Image: Cak Dance
1. Slogan/Verbal Image: “GIANYAR THE SOUL OF BALI”
2. General description of each of the elements (1) and (2) 3. A4 paper size
4. The width of the branding is 10—15 cm, height should adjust 5.
Term and Conditions
Indonesian Citizens, individual or groups from art practioners, 1. students, scientist or general public. However, individual or groups from the related unit works of the Gianyar Office, Juries, Organizing Committee andbthe family members can not jpin the competition.
The registered participants should obey the rules of the Organizing 2. Committee.
The participants can come from Gianyar or outside of the regions 3. Every registered participants must submit one kind of Branding 4. in six pieces of hard copies and one soft copy as agreed by the
Organizing Committee.
The Branding design should be submitted without name, only code 5. of registration shod be included in the right bottom.
6. No registration fee required.
7. The Participants should accept the condition if the design is being modified by the OC if the art work declared as winner.
Time Schedule 6.
No. ACTIVITY TIME VENUE
1 Registration of
participants 02—09
November 2015 Disbud Gianyar, Jl.
Kebo Iwa Gianyar, Telp.
0361 943076 2 General Explanation
to the participants regarding the
competition mechanism
10 November
2015 BAPPEDA GIANYAR,
Jl Kesatrian No. 16 X, Telp. 0361 948985
3 Handing over Gianyar Brabding Design from particupants to the OC
12—19
November 2015 Disbud Gianyar, Jl.
Kebo Iwa Gianyar, Telp.
0361 943076 4 Presentation of the best
three in front of the panel of juries
23 November
2015 BAPPEDA GIANYAR,
Jl Kesatrian No. 16 X, Telp. 0361 948985
by Board of Juries 2015 Kebo Iwa Gianyar, Telp.
0361 943076 6 The Announcement of
Winners 27 November
2015 Disbud Gianyar, Jl.
Kebo Iwa Gianyar, Telp.
0361 943076 7 Seminar of Gianyar
Branding Design 30 November
2015 The Office of Gianyar Regent
8 Handing Over
Prizesbto the Winners Sunday, I
Desember 2015 The Office of Gianyar Regent
9 Handing Over the Report of Branding Design to the regent of Gianyar
07 Desember
2015 The Ofice of Gianyar Regent
ASSESMENT CRITERIA
NO CRITERIA SCORE
1 Authenticity 30
2 The harmony of logo+slogan with the philosophocal reference (The Guidance of the Competition) 25
3 Creativity 20
4 the composition between logo and slogan, includes color, shape, image, the shape of the writing and the letter character)
15
5 The explanation (written description) from.esch elements of the logo dan slogan to have holistic image of Gianyar Branding
10
Total Score 100
Panel of Juries
Juries consist of five persons who come from: The Government Office of Gianyar, anthropologist-scientist, expert on design, enterpreneur, and.social figures of Gianyar
Drs. I Gusti Ngurah Wijana, M.M., M.Pd. (Head of Department of 1. Culture of Gianyar/Chairperson)
Prof. Dr. I Wayan Dibia, M.A. (anthropologist/scientist/member) 2.
Enterpreneur (Yuke Darmawan/member)
4. Figures of Gianyar (Anak Agung Gde Rai/Museum ARMA/
5. member)
Prizes
I Winner : Rp. 15.000.000,00 + certificate of appreciation 1.
II Winner : Rp. 12.500.000,00 + certificate of appreciation 2.
3. III Winner: Rp. 10.000.000,00 + cerrificate of appreciation Notes:
The Guidance and information concern with this competition can be accesses and retrieved in the website of Gianyar Government, www.gianyarkab.
go.id/
Gianyar, 15th Oktober 2015
On Behalf of the Department of Culture of Gianyar
The Organizing Committee of Branding Design Competition of Gianyar