LEGALISATION, HAKI AND SOSIALIZATION
6.3 Sosialisation of Gianyar Branding
Branding design should be disseminated to stakeholders, both within the ranks of local government and to the general public Giannyar. Socialization is not just introducing a symbol or logo, but also an explanation of the meaning of each element of branding with various advantages, potentials and activities proposed by the Government and Society of Gianyar regency.
6.3.1 A sosialisasi to the Stake Holders
Stakeholders are all ranks under the Government of Gianyar, in the realm of executive, legislative and judicial branches;
personally and institutionally targeted for first on the socialization of branding because they need to know and animates about the existence of branding before disseminated to the general public.
In relation to the objectives and methods of socialization, there are a number of methods that can be done by stake holders.
The following methods can be classified into methods of oral and written methods:
(1) Oral: direct explanation to related officials (2) Oral: relevant officials explain to its ranks
(3) Oral: arts performances (sound, dance and comedy) themed Gianyar branding
(4) Written: banner in front of the office (5) Written: division sticker to each staff
(6) Written: writing poetry and narratives parade about branding Gianyar
(7) Written: online
The essence of dissemination to stakeholders is not only the introduction of a symbol, but more of building a sense of togetherness, a sense of belonging, the strength of institutions, confidence and advantage of the potential of Gianyar regency.
Branding is a representation of all that that shows dignity, the courage to compete, confidence and excellence that is brought as a result of the joint work between the District Goverenment and Community of Gianyar.
The period of socialization to stakeholders can be done in two periods, short term and long term. The short term socialization can be carried out simultaneously in all levels of Gianyar government, soon after Gianyar branding officially established. Meanwhile, long-term socialization is done continuously and applying.
In the longer term there should be a system that is set up in each institution, both public and private institutions. For government agencies, any document or banner activity issued by them, must be included both a symbol of Gianyar, namely: Gianyar
branding or Gianyar City Branding is placed in the upper right side. For private institutions, if their activities sponsored by the government of Gianyar and accompanied by banners, the banners they should be equipped with the District Government Logo and Gianyar City Branding.
6.3.2 Sosialisation to the Public
Socialization to public is usually done after all the staff and the elements in the ranks of Gianyar Goverenment know, understand and animate the existence of city branding and the meaning of each element. Socialization is not only done in institutional but also personal or individual. Institutionally, government agencies can choose various kinds of media to communicate with the public, as well as writing or orally:
(1) The introduction and explanation in the form of visual and verbal in the media, both in the form of advertising, news and reviews: television, radio, newspapers and magazines, online (homepage Gianyar, youtube, facebook, dll);
(2) The introduction and explanation in the form of visually and verbally to community groups: employers, mass organizations, cultural, banjar-bajar, pekraman village and karang taruna;
(3) Installation of custom banners about Gianyar branding in places that are easily accessible to the public;
(4) Installation of banners along with Gianyar branding activities in strategic places.
The contents of socialization should be emphasized on the meaning of each element of branding that represents excellence and potential Gianyar symbolized in the branding. The meaning of each of these elements must be able to influence the positive attitude of society to advance the government and the people.
In addition to the meaning of each element, the less important
the meaning can be translated into every aspect of life, due to the development of Gianyar thoroughly and completely achievable.
Following the exposure of the form and content of branding is expected to meet these objectives.
FORM CONTENT
MEANING PURPOSE
CAK DANCE:
Human cir- cular rows of red, blue circle in the center, and the three flames rises up.
Cak dance based on the philo- sophical of Tri Hita Karana, which is three harmonious re- lationship:
(1) The harmony of man’s re- lationship with God is sym- bolized by the image of three flames (flames in the middle is higher than two flames on the other side) with yellow color as a sym- bol parhyangan / Godhead.
(2) Harmony between people and nature is represented by the blue circle in the center as a symbol palema- han / natural environment.
(3) The harmony of human rela- tionships with other human beings is symbolized by the image of man sitting in a circle rows with the color of red.
All three of these ele- ments implies that human be- ings should be able to main- tain a harmonious relationship with God; in harmony with the natural environment; and in harmony with other human beings.
Gianyar regency build all aspects of life with three road alignment (man and God, man and nature and humans with other humans).
Therefore, improving the quality of life is not only determined by developed economic principles, but should consider the peace, di- versity, ethics and so- cial care.
“Gianyar the
Soul of Bali.” of Bali. became the center
of Bali cultural development from Bali Kuna times until now.
Bali as a whole based on the powerful Hindu philosophy which is an acculturation of native Balinese culture and Hindu influences from India. In a recent development, bali received tourism industry as an economic source, but tourism is developed to be characterized by Bali culture. As the soul of Balinese culture, when tourists come to Bali, they have to come to Gianyar because Gianyar is a complete cultural life.
C O L O R : yellow, blue, red, white and black.
Yellow represents perfectness and pureness, as the symbol of Godess.
Blue represents earth or the environment, which should be maintened and preserved for a harmonious live.
Nature is full of colorful color and all of them provide benefits to nature and living things. Color also can be translated as human attitude that always appreciate differences for the sake of harmonious relations.
vertical and horizontal.
Vertical: the upper flame, earth circle in the middle and a row of human in the bottom.
Horizontal:
Three flames which is focused in the middle and two s p r e a d beside of it;
blue earth circle, which is started from right to left, also the row of human circling like a clockwise.
is determined by the connectedness of motion from top to bottom and also the motion of the poles leftmost to the rightmost pole.
a balance between the achievement of material and spiritual attainment ongoing basis so that welfare is not only the rights of the present generation but also future generations.