LEARNING FROM LEGO
EDI PATMINI SETYA S_202340024
AN OVERVIEW OF INDUSTRY 4.0: DEFINITION, COMPONENTS, AND GOVERNMENT INITIATIVES
JOUR OF ADV RESEARCH IN DYNAMICAL & CONTROL SYSTEMS, VOL. 10, 14-SPECIAL ISSUE, 2018
The company faced significant challenges due to increasing competition from both traditional and electronic gaming companies, which put pressure on its market position and financial stability1.
STRATEGY MARKETING
APA YANG DIGUNAKAN?
• A strategy
refers to a plan of action or policy designed to achieve a major or overall aim. It can apply to various contexts, including business,military, or personal endeavors.
•
Marketing strategy
as:• the process to create, communicate, and deliver value to a target market at a profit.
• – PHILIP KOTLER
• a long-term, forward-looking approach and an overall game plan of any organization or any business with the fundamental goal of achieving a
sustainable competitive advantage by understanding the needs and wants of customers.
• – OMER FARKASH
LEGO MARKETING STRATEGY
1. Product Innovation: Focusing on core products and introducing successful new lines.
2. Strategic Partnerships: Collaborating with franchises like Star Wars and Harry Potter.
3. Global Expansion: Expanding into new markets, particularly in Asia.
4. Brand Reinforcement: Strengthening the brand through theme parks, movies, and digital games.
5. Blending Physical and Digital Worlds: They ventured into movies, mobile games, and
applications, appealing to digitally savvy consumers while maintaining their physical product appeal.
Product, Positionin g
Product Promotion , Partner Place
Product, Promotion , Process
