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An emerging issue on college and university campuses

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ABSTRACT

An emerging issue on college and university campuses became more evident with the proliferation of online social networking across the nations. As an online social networking community, this site and others like it have been widely adopted for use by university's students. It is important to understand the student's perceptions towards the use of online social networking. The purpose of this research is to study on the perception of students towards the usage of online social networking and the perception of public and private universities student were compared. The research was done in a cross­

sectional survey from a sample of students in different universities. Findings of the research indicate that factors influencing the use of online social networking are to maintain relationship, to find networking and to update themselves with social environment.

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DECLARATION

I hereby declare that the work contained in this research proposal is my own except those which have been duly identified and acknowledged.

Signed

NOOR ARWADINA BINTI TAJUDDIN

2008795761

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Abstract

Acknowledgement Declaration

Clearance of Submission Table of Content

List of Table List of Figure

Chapter 1: Introduction

1.1 Background of Study 1.2 Problem Statement 1.3 Research Objectives 1.4 Scope of the Study

TABLE OF CONTENTS

1.5 Significance of the Study 1.6 Definition of the Term

Chapter 2: Literature Review & Conceptual Framework

2.1 Literature Review 2.2 Conceptual Framework

Chapter 3: Research Method

3.1 Research Design 3.2 Unit of Analysis 3.3 Sample Size

3.4 Sampling Technique 3.5 Measurement/ Instrument

PAGE

ii iii iv v vii viii

1 2 5 5 6 6

8 15

17 17 17 17 18

v

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List of tables

Table 4.1 Table 4.2 Table 4.3

Profile of the Respondents

The Response on the Pattern in Using Online Social Networking Response of the Respondents Towards the Use Of Online Social Networking

Table 4.4 The Independent T-Test on the Perception Towards the

Frequencies of Using Online Social Networking Between Public and Private Universities

Table 4.5 The Independent T-Test on the Perception Towards the Use of Online Social Networking as a Medium for Self-Exposure, between

Public And Private

Table 4.6 Bivariate Correlation Spearman Rank between the Main Purpose of Using Online Social Networking and Frequencies of Accessing Online Social Networking Universities.

Table 4.7 Bivariate Correlation Spearman Rank between Communication Through Osn is More Effective And Interactive and Osn Provide Benefit for Low Self-Esteem User.

Table 4.8 Bivariate Correlation Spearman Rank Between Correlation of Frequencies of Using Osn and CGPA

Table 4.9 Bivariate Correlation Spearman Rank Between Correlation of Time Spent on Osn Affect Time for Study and CGPA

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Referensi

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