ln PartialFulfilment - Angeles

AWARENESS, ATTITUDE AND USAGE OF BDO REWARDS CARD OF HOLY ANGET U NIVERSITY FACU

tW

AND GRADUATE ^SCHOOT STUDENTS

A Business Research presented

to the

Graduate School

of

Business

Holy Angel University

ln

PartialFulfilment

of

the

Requirements

for the

Degree

of

Masters of Business Management

Richard ^Y. Samia

w'

Pr'

September 2012

AAU OF BDO REWARDS CARD OF HAU FACULTY & GRADUATE STUDENTS

HOLY ANGEL TINIVERSITY

Abstract

This study identified

the

awareness,

attitude

and usage

of

Holy Angel University Faculty and Graduate Schoolstudents towards BDO Rewards Card, a customer loyalty program

that

rewards clients

with

free shopping points

for

every qualified transaction at ^BDO.

Respondents were selected using

stratified

random

sampling.

Data were obtained

from two

separate

distributlon

of survey questionnaires floated directly

to the

respondents by

the

researcher. The collected data were then encoded using

Microsoft

Excel

program, which were then eventually processed using

the

statistical software, Statistical Package

for

Social Science ^(SPSS) version

17.0.

Descriptive statistics, frequency table and cross-tabulations were used

to

analyze the gathered

data.

The result

recommended

to

consider having a branch near Holy Angel University

to

have ^a greater chance

to

capture

the

market, sponsorships in big events in

the

University

to

increase awareness, provide _easier requirements other than

the

list of membership eligibility

to

qualify _{and earn} points when paying

tuition

fees in

the

University.

Keyword: awareness,

attitude,

usage, loyalty program, rewards card, banks, suryey