ﺰﻳﺰﻌﻟﺍﺪﺒﻋ ﻚﻠﳌﺍ ﺔﻌﻣﺎﺟ ﺔﻠﳎ :
ﺘﻗﻻﺍ ،ﺓﺭﺍﺩﻹﺍﻭ ﺩﺎﺼ ﻡ
٣ ﺹ ، ﺹ ١٤١ - ١٧٢ ) ١٤١٠ ـﻫ / ١٩٩٠ ﻡ (
١٤١
ﻹﺍ ﻝﺎﺟﺭ ﺔﺑﺎﺠﺘﺳﺍ ﻯﺪﻣ ﺔﻴﻋﺎﻤﺘﺟﻻﺍ ﻢﺎﻴﻟﻭﺆﺴﳌ ﺓﺭﺍﺩ
ﻄﺗ ﺔﺳﺍﺭﺩ ﺒ
ﺔﻳﺩﻮﻌﺴﻟﺍ ﺕﺎﻋﺎﻨﺼﻟﺍ ﻰﻠﻋ ﺔﻴﻘﻴ
ﺎﳍﺍ ﺪﺒﻋ ﺩ
ﺪﻤﳏ ﻱﻗﺮ ﻳ ﲪﺃ ،ﻢﻄ ﺪﺒﻋ ﻦﺑ ﺪ
ﷲﺪﺒﻋﻭ ﺏﺎﺒﺼﻟﺍ ﷲ
ﻟﺍﺪﺒﻋ ﲏﻐ ﻟﺍ ﻢﺠﻄﻟﺍ ﻐ
ﺪﻣﺎ ﻱ
ﺇ ﻢﺴﻗ ﻷﺍ ﺓﺭﺍﺩ ﻋ ﻤ ﻝﺎ ﺔﻣﺎﻌﻟﺍ ﺓﺭﺍﺩﻹﺍ ﻢﺴﻗﻭ
-ﺓﺭﺍﺩﻹﺍﻭ ﺩﺎﺼﺘﻗﻻﺍ ﺔﻴﻠﻛ
-
ﺰﻌﻟﺍ ﺪﺒﻋ ﻚﻠﳌﺍ ﺔﻌﻣﺎﺟ ﻳﺰ
ﺟ
-ﺪﺓ ﺔﻳﺩﻮﻌﺴﻟﺍ ﺔﻴﺑﺮﻌﻟﺍ ﺔﻜﻠﻤﳌﺍ
-ﻴ ﻋﺎﻨﺼﻟﺍ ﺕﺎﻤﻈﻨﳌﺍ ﺰﻴ ﻛﺮﺗ ﺓﺮﻜﻓ ﻥﺇ : ﺺﻠﺨﺘﺴﳌﺍ ﻠﻋ ﺔ
ﻰ ﺮﻟﺍ ﻢﻴﻈﻌﺗ ﺑ ﻭ ﺢ ﻘﲢ ﻖﻴ ﻑﺍﺪﻫﺃ ﺃ ﺏﺎﺤـﺻ
ﺭﺃ
ﺘﻠﻟ ﺔﻟﻮﺒﻘﻣ ﺪﻌﺗ ﱂ ﻝﺎﳌﺍ ﺱ ﻌﺒ
ﲑ ﻝﺎﺟﺭ ﺔﺑﺎﺠﺘﺳﺍ ﻦﻋ ﺓﺭﺍﺩﻹﺍ
ﰲ ﻩﺬﻫ ﻢﺎﻴﻟﻭﺆﺴـﳌ ﺕﺎـﻤﻈﻨﳌﺍ
ﺟﻻﺍ ﻋﺎﻤﺘ ﺔﻴ .
ﺪﻘﻟ ﺗﺍ
ﻭﺆﺴﳌﺍ ﻕﺎﻄﻧ ﻊﺴ ﻴﻟ
ﺟﻻﺍ ﺔ ﺘﻤ ﻋﺎ
ﻴﻟﺎﺣ ﺔﻴ ﺎ ﻴﻓ ﺘ ﻯﺪﻌ ﺗ ﳊﺍ ﻚﻠ ﻭﺪ ﻌﺳ ،ﺩ
ﻴ ﺎ ﻭ ﺀﺍﺭ ﺇ ﻉﻮﻧ ﺩﺎﳚ
ﲔﺑ ﻥﺯﺍﻮﺘﻟﺍ ﻦﻣ ﻴﻘﲢ
ﺍ ﺕﺎﻣﺎﻤﺘﻫﺍ ﺓﺎﻋﺍﺮﻣﻭ ﺢﺑﺮﻟﺍ ﻖ ﻤﺘ
ﻫﺄﻛ ﻊ ﺪ
ﺭﻭﺮـﺿ ﻑﺍ ﻳ
ﻕﺎـﻄﻧ ﻦﻤـﺿ ﺔ
ﺟﻻﺍ ﺔﻴﻟﻭﺆﺴﳌﺍ ﻴﻋﺎﻤﺘ
ﻞﻜﻛ ﺔ .
ﻰﻌﺴﺗ ﺔﺳﺍﺭﺪﻟﺍ
ﺟﻻﺍ ﺔﻴﻟﻭﺆﺴﳌﺍ ﻡﻮﻬﻔﻣ ﺓﺭﻮﻠﺑ ﱃﺇ ﻋﺎﻤﺘ
ﺘﻟﺍ ﻰﻠﻋ ﻞﻤﻌﻟﺍﻭ ﺔﻴ ﻌ
ﻰﻠﻋ ﻑﺮ
ﻯﺪـﻣ .ﻉﻮﺿﻮﳌﺍ ﺍﺬﻫ ﻩﺎﲡ ﻱﺩﻮﻌﺴﻟﺍ ﻲﻋﺎﻨﺼﻟﺍ ﻉﺎﻄﻘﻟﺍ ﰲ ﺓﺭﺍﺩﻹﺍ ﻝﺎﺟﺭ ﺔﺑﺎﺠﺘﺳﺍ ﻳ ﺚﺤﺒﻟﺍ ﻊﻘ ﰲ
ﻓ ﺔﺛﻼﺛ ﺼ ،ﻝﻮ ﺘﻳ ﻝﻭﺎﻨ ﺃ ﳍﻭ ﲢ ﺎ ﻳﺪ ﺪ ﻣ ﻡﻮـﻬﻔﳌﺍ ﺢﻴـﺿﻮﺗ ﻊﻣ ﺚﺤﺒﻟﺍ ﺔﻠﻜﺸ
ﺟﻻﺍ ﺔﻴﻟﻭﺆﺴﻤﻠﻟ ﻞﻣﺎﺸﻟﺍ ﻴﻋﺎﻤﺘ
،ﺔ ﻴﳘﺃﻭ
ﻷﺍﻭ ﺚﺤﺒﻟﺍ ﺔ ﺪﻫ
ﱵﻟﺍ ﻑﺍ ﻰﻌﺴﻳ ﺇ ﱃ ﻘﻴﻘﲢ ﺽﻭﺮـﻔﻟﺍﻭ ،ﺎﻬ
ﻠﻋ ﻡﻮﻘﺗ ﱵﻟﺍ ﻴ
ﻟﺍ ﺎﻬ ﺪ ﺍﺭ ﺳ ﳌﺍ ﺔ ﺪﻴ
ﻟﺍ ﺞﻬﻨﳌﺍﻭ ﺔﻴﻧﺍ ﻱﺬ
ﻯﺪﻣ ﺭﺎﺒﺘﺧﻻ ﻪﻜﻠﺴﺗ ﺻ
ﻊـﻣ ،ﺽﻭﺮـﻔﻟﺍ ﺔﺤ
ﺿﻮﺗ ﻴ
ﺢ ﺘ ﺮﻔﻣﻭ ﺚﺤﺒﻟﺍ ﻊﻤ ﺩ
ﻟﺍ ﺕﺍ ﻌ ﱵﻟﺍ ﺔﻨﻴ ﴰ ﺳﻻﺍ ﺎﻬﻠ ﻘﺘ ﺀﺎﺼ .
ﺪﻘﻳ ﺎﺜﻟﺍ ﻞﺼﻔﻟﺍ ﻡ ﱐ
ﹰﻼﻴﻠﲢ
ﻴﻠﻴﺼﻔﺗ ﺕﺎﻧﺎﻴﺒﻟ ﺎ ﺔﺳﺍﺭﺪﻟﺍ ﻴﳌﺍ ﺪ ﺔﻴﻧﺍ - ﺎﻌﺑﺃ ﻫﺩ ﺔﻌﺒﺴﻟﺍ ﺎ
: ﻩﺬﳍ ﺔﻴﺒﺴﻨﻟﺍ ﺔﻴﳘﻷﺍ ﺎﺤﺿﻮﻣ ﺔﻳﺩﻮﻌﺴﻟﺍ ﺔﻴﻋﺎﻨﺼﻟﺍ ﺕﺎﻤﻈﻨﳌﺍ ﻑﺍﺪﻫﺃ -١ ﻑﺍﺪﻫﻷﺍ
. ﲔﺑ ﻕﻭﺮﻔﻟﺍ ﺎﺤﺿﻮﻣ ﺎﻬﻓﺍﺪﻫﺃ ﻖﻴﻘﲢ ﰲ ﺕﺎﻤﻈﻨﳌﺍ ﻩﺬﻫ ﺡﺎﳒﻯﺪﻣ -٢
ﻉﺎـﻄﻘﻟﺍ ﻡﺎـﻌﻟﺍ
ﻟﺍﻭ ﻘ ﳋﺍ ﻉﺎﻄ ﺹﺎ ﰲ ﺍﺬﻫ ﻝﺎﺍ .
١٤٢
ﺪﺒﻋ ﻦﺑ ﺪﲪﺃ ،ﻢﻄﻳﺮﻗ ﺪﻤﳏ ﻱﺩﺎﳍﺍ ﺪﺒﻋ ﺪﺒﻋﻭ ﺏﺎﺒﺼﻟﺍ ﷲ
ﺪﻣﺎﻐﻟﺍ ﲏﻐﻟﺍ ﺪﺒﻋ ﷲ ﻱ
٣ - ﻟﺍ ﺘ
ﺎﺳﺃ ﻝﺎﺠﻤﻛ ﺔﺌﻴﺒﻟﺍ ﺙﻮﻠﺗ ﻰﻠﻋ ﺰﻴﻛﺮ ﺳ
ﻻﺍ ﺔﻴﻟﻭﺆﺴﳌﺍ ﺔﻬﺟﺍﻮﳌ ﻲ ﻋﺎﻤﺘﺟ
ﺔﻴ ﻞـﺒﻗ ﻦـﻣ
ﻋﺎﻨﺼﻟﺍ ﺕﺎﻤﻈﻨﳌﺍ ﻴﺔ
. -٤
ﻌﺘﺴﺗ ﱵﻟﺍ ﻞﺋﺎﺳﻮﻟﺍ ﲔ
ﺎ
ﻩﺬﻫ
ﻛ ﺝﺎـﺘﻧﻹﺍ ﺕﺎـﻔﻠﳐ ﻦﻣ ﺺﻠﺨﺘﻠﻟ ﺕﺎﻤﻈﻨﳌﺍ ﺭﺪﺼـﻤ
ﺃﺳ ﺎﺳ ﺙﻮﻠﺘﻠﻟ ﻲ
. -٥
ﻟﺍ ﺕﻼﻜﺸﳌﺍ ﱵ
ﺗ ﻮ ﳌﺍ ﻪﺟﺍ ﻋ ﺮﺛﺆﺗﻭ ﺕﺎﻤﻈﻨ ﻰﻠ
ﺩﺃ ﺎﻬﺋﺍ
.ﺒﻟﺍ ﺕﺎﻋﻭﺮﺸﻣ ﰲ ﺔﻴﻋﺎﻨﺼﻟﺍ ﺕﺎﻤﻈﻨﳌﺍ ﺔﳘﺎﺴﻣ ﻯﺪﻣ -٦ ﺌﻴﺔ
. ﺩﺮﻔﻣ ﺎﻫﺍﺮﺗ ﱵﻟﺍ ﺕﺎﺣﺮﺘﻘﳌﺍ -٧ ﺎﻴﻟﻭﺆﺴﳌ ﺔﺑﺎﺠﺘﺳﺍ ﺚﺤﺒﻟﺍ ﺔﻨﻴﻋ ﺕﺍ
ﺟﻻﺍ ﺎ ﻋﺎﻤﺘ ﺔﻴ .
ﻭﻳ ﺚﻟﺎﺜﻟﺍ ﻞﺼﻔﻟﺍ ﺢﺿﻮ ﺞﺋﺎﺘﻨﻟﺍ
ﺓﺎﻘﺘﺴﳌﺍ ﻞﻴﻠﲢ ﻦﻣ ﺑ
ﺕﺎﻧﺎﻴ ﺔـﺳﺍﺭﺪﻟﺍ ﻴﳌﺍ ﺪ ﺔـﻴﻧﺍ ﺑ ﺎﻌﺑﺄ ـﻫﺩ
ﺎﻜ ﺸـﻣ ﺔـﻬﺟﺍﻮﻣ ﰲ ﺎﳍ ﺔﺑﺎﺠﺘﺳﻻﺍ ﻢﻬﺴﺗ ﺪﻗ ﱵﻟﺍ ﺕﺎﻴﺻﻮﺘﻟﺍ ﻦﻣ ﺍﺩﺪﻋ ﻡﺪﻘﻳ ﺎﻤﻛ ،ﺔﻔﻠﺘﺨﳌﺍ
ﺔﻠ .ﺔﻴﺒﻠﺴﻟﺍ ﺎﻫﺭﺎﺛﺁ ﻦﻣ ﺪﳊﺍﻭ ﺚﺤﺒﻟﺍ
ﻦﻣ ﻞﻌﻟﻭ ﻫﺃ ﺎﻣ ﻢ ﻮﺗ ﺻ ﻪﻴﻟﺇ ﺖﻠ ﺔﺳﺍﺭﺪﻟﺍ ﺞﺋﺎﺘﻧ ﻦﻣ ﻥﺃ ﻫﻷﺍ ﺪ ﺟﻻﺍ ﻑﺍ ﻴﻋﺎﻤﺘ ﺎﻬﻣﻮﻬﻔﲟ ﺔ ﶈﺍ
ﺪ
ﺩ ﻳﺩﺎﺼﺘﻗﻻﺍ ﻑﺍﺪ ﻫﻷﺍ ﻪﺑ ﻰﻈﲢ ﺎﲟ ﺔﻧﺭﺎﻘﳌﺎﺑ ﺐﺳﺎﻨﳌﺍ ﻡﺎﻤﺘﻫﻻﺍ ﻰﻘﻠﺗ ﻻ ،ﺚﺤﺒﻟﺍ ﺔﻠﻜﺸﻣ ﰲ ﻦـﻣ ﺔ
ﺓﺎﻋﺍﺮﻣ ﺰﻴﻛﺮﺗﻭ .
ﺔﻴﻋﺎﻤﺘﺟﻻﺍ ﻢﺎﻴﻟﻭﺆﺴﳌ ﺓﺭﺍﺩﻹﺍ ﻝﺎﺟﺭ ﺔﺑﺎﺠﺘﺳﺍ ﻯﺪﻣ
١٤٣
The Responses of Managers Toward Social Responsibility
"An Application to the Saudi Industries".
ABDEL HADY M. KORARNM, AHMED ABDULLAH AL-SABBAB
and ABDULLAH ABDULGHANI AL-GHAMDI
Department of Business Administration and Department of Public Administration Faculty of Economics and Administration King Abdul-Aziz University, Jeddah, Saudi Arabia
ABSTRACT. The ideas that business was acting in socially responsible fashion if it strived to maximize profits and serve the best interest of the stockholders have become old and unacceptable.
Since the concept of social responsibility has been broadened today far beyond this boundary to maintain equitable balance between making profits and the interest of the general public. The views and responses of businessmen toward these issues have been resulted in disagreement. This study synthesize the concept of social responsibility and measures the responses of the Saudi Business in the Industrial sector toward these issues.
It has been found throughout this study that social goals are very limited in the Saudi Industrial sector compare to that of economic goals.
